ChittahChattah Quickies

  • [from steve_portigal] Bright Colors Struggle to Bloom in South Korea’s Silver-Car Nation [] – [Product aesthetics, over functionality, become highly codified] Car colors around the world have been trending monochromatic. In the U.S., black, white and silver cars now account for about 60% of new-car sales, up from 38% in the late-1990s, according to Kia. But no nation has as high a proportion of the three colors as South Korea does. China and Japan are next, with just under 80% of new cars sold in the three colors. Oh Suk-geun, chief designer at Hyundai, theorizes that the East Asian affinity for muted car colors is rooted in the monochromatic painting, calligraphy and printmaking of centuries past. Layered onto that tradition, older South Koreans remember the limits on self-expression, and even clothing, imposed by the authoritarian government that led the country after the Korean War of the early 1950s. In those days, with the country rising from poverty, most people didn't own cars. For those that did, a color code arose: black for company cars, white for family cars.


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