Posts tagged “social norms”

ChittahChattah Quickies

Restaurants Turn Camera Shy [NYT] – While on one level this is a story about shifting norms, where an emerging behavior is deemed rude and disruptive. Where it is or not is another question, not really explored here. But there is at least one example of finding alternative ways to address the need rather than just banning what is considered wrong.

But rather than tell people they can’t shoot their food – the food they are so proud to eat that they need to share it immediately with everyone they know – he simply takes them back into his kitchen to shoot as the plates come out. “We’ll say, ‘That shot will look so much better on the marble table in our kitchen,’ ” Mr. Bouley said. “It’s like, here’s the sauce, here’s the plate. Snap it. We make it like an adventure for them instead of telling them no.” Mr. Bouley is setting up a computer system so that diners can get digital images of what they’ve eaten before they even get the check.

‘Friends’ Will Be There For You At Beijing’s Central Perk [NPR] – While in the west the show might be a somewhat-beloved artifact of a decade past, in another part of the world, the possibility for a different meaning is ripe. Perhaps, as the article suggests, this somehow embodies freedom that young Chinese are yearning for?

Tucked away on the sixth floor of a Beijing apartment block is a mini replica of the cafe, orange couch and all, whose owner Du Xin introduces himself by saying, “Everyone calls me ‘Gunther’ here.” Indeed, he is a Chinese version of cafe owner Gunther from the show, down to his giddy passion for Rachel (the character played by Jennifer Aniston). “I’m crazy about Friends,” Du says. “For me, it’s like a religion. It’s my life.” The extent of Du’s Friends obsession is clear on entry to Beijing’s Central Perk. The level of detail is scary: same window, same doorway. People sitting on the orange sofa are watching TV – reruns of Friends, naturally. The cafe only serves snacks mentioned in Friends, and the menus are even annotated.

The Role of Anecdotes in Science-Based Medicine – An imperfect but perhaps illustrative analogy to user research, about the relationship between stories and what some may call “proof.”

Here are two limiting factors in how anecdotes should be incorporated into medical evidence: The first is that anecdotes should be documented as carefully as possible. This is a common practice in scientific medicine, where anecdotes are called case reports (when reported individually) or a case series (when a few related anecdotes are reported). Case reports are anecdotal because they are retrospective and not controlled. But it can be helpful to relay a case where all the relevant information is carefully documented – the timeline of events, all treatments that were given, test results, exam findings, etc. This at least locks this information into place and prevents further distortion by memory. It also attempts to document as many confounding variables as possible. The second criterion for the proper use of anecdotes in scientific medicine is that they should be thought of as preliminary only – as a means of pointing the way to future research. They should never be considered as definitive or compelling by themselves. Any findings or conclusions suggested by anecdotal case reports need to be later verified by controlled prospective clinical studies.

David’s War Story: Footloose

Interaction designer David Hoard shares a story where even his best intentions are not sufficient to prevent a perplexing gaffe.

Researcher Chinami Inaishi and I were on a 10-day trip to Tokyo to interview kids and young adults about their video game use. It was 1995 and the console wars were in full effect. Chinami is Japanese, but had lived in the US for many years. So she was the perfect local guide to help me understand the cultural nuances we were witnessing. She also helped us navigate the nearly impossible house numbering system in Tokyo, where house 31 was next to number 6, which was next to 109. This echoed one theme of the trip: squeeze things in wherever you can find space for them. Every square inch will be utilized.

The visits were fascinating and enriching at each stop. We saw small beautiful homes with Western-style furniture next to Japanese Tatami rooms. We interviewed a young man with the smallest apartment ever, a tiny 8′ x 8′ space packed to the gills with Western-oriented magazines, blue jeans, skateboards, and a (unused) full-size surfboard. The kids were impressive, with their beautiful calligraphy work and exacting toy collections. In all cases, no square inch of space was unused, and that made me rethink the design we were considering. A low, wide game console was perhaps out, replaced by a slim vertical unit that could fit in one of their densely packed bookcases.

Before the trip, I had done my best to read up on Japanese culture and manners. There’s no way to learn a culture from a book or two – my goal was simply to avoid making a big mistake. I practiced and practiced the few phrases I would need (Chinami was doing simultaneous translation for 98% of it). I knew my two-handed business card presentation technique, and I nearly understood the rules for bowing.

We’d been through most of the visits, and so far so good. All of the sessions had gone fairly well, and we were learning a lot. But then I did something bad. Something wrong.

We had been visiting a house near the end of a train line, slightly out of the city-center. The session was over; it was time to pack up the camera and notes and head out. We were doing our now-normal goodbye ritual, trying to check off the right etiquette boxes. And then it happened: I misstepped. Near the front door, I stepped my sock foot just off the wood floor and onto the carpet. With one shoe on already. Unknown to me, I just violated an important manner about where you must be (and must not be) when putting your shoes back on when you leave.

Instantly the whole family erupted in hysterical laughter, with everyone pointing at me. Suddenly I was in a mayday situation, with my manners in a dangerous nosedive. Confused, I did my best to get my shoes on as Chinami pulled me out the door and onto the street. She was like a commando extricating someone from an international hotspot.

“What was that??” I asked, once we were out on the street.

Chinami informed me that laughter (apparently hysterical laughter) was how the Japanese cope with a faux-pas or embarrassing situation. Embarrassment was indeed what I created, and I felt it too. Intense embarrassment comes with a whole set of physical sensations. You’re flushed, addled, and dazed. You’ve got great regret, but it’s too late to fix it.

When we go out to do field research, we often feel we are going out to observe a strange species in its native habitat. We are the scientists, they are the creatures to be documented. We go to great lengths to help them feel comfortable with our scientist-like presence. We feel like we are the smart ones.

But guess what? The research participants are in their native habitat, and are experts on their own lives. We the researchers are the weird aliens. We’re the ones not getting their nuance. We’re the ones who are sometimes worthy of mockery.

But it’s all in a days work when you’re out doing research; you’ve got to be light on your feet. Every research session I’ve ever been on has been a dance to cover the material and sniff out insights right below the surface. All while you try to make everyone comfortable and keep the conversation flowing. It’s that dance that makes it exciting; just try to keep your toes in the right place.

Tom’s War Story: Go with the flow

Tom Williams, Principal of Point Forward is confronted with his own health concerns, and with some unexpected practices for managing bureaucracy.

Our ethnography research team visited a small neighborhood health clinic in Beijing to study its workflow. It was 2009 and concern over H1N1 swine flu was at its peak. There was a special flu screening at the airport and yet the folks at the clinic seemed concerned that we, as Americans, might be seen as potential carriers of the virus that was causing near-panic at the time. To make matters worse, I had awoken that morning with a scratchy throat. It was just a reaction to the hazy air quality in Beijing but still, it would be very bad to be coughing in this situation so in the taxi on the way to the clinic I stuffed multiple cough drops into my mouth.



The Health Services clinic in Beijing where ethnographic research was conducted. Inside, a dispenser for free contraceptives.

Doing field research in China is always a little bit surreal for me, an American. The cultural differences are pretty subtle on paper but can be stark in person. They reveal themselves in that weird way that cultural differences do; unexpected little variations in design, procedures, or personal manners. In this setting in particular, lots of little things stood out when first walking into the clinic: the scale to weigh patients was in the waiting area, not near the exam rooms. Next to the scale was somebody’s bicycle and a broom was propped in the corner. The waiting room chairs were plastic, not upholstered and there was a vending machine offering free contraception. There were brochures but no magazines.



The clinic’s waiting area.

“How long have you been here in China?” the nurse manager asked us through an interpreter. “Three days,” I replied, willing myself not to cough. “Well, we occasionally get unannounced spot-checks by government health officials and, because of the swine flu, if they show up while you’re here doing research we’ll need you to say you arrived in China two weeks ago, not three days ago.” Huh? Wha? Lie to Chinese government officials? Is that in my job description? I’ve seen way too many prison movies to be comfortable with this. Plus, isn’t my time in the country a pretty easy thing to check on by just – oh, I don’t know – looking at the stamp in my passport? And the request was made in such a matter-of-fact, this-is-no-big-deal way that we weren’t exactly given a chance to voice our concerns; it was simply on a list of mundane procedures for the day: “the bathrooms are down the hall, you’re scheduled to interview two nurses, then two doctors, then you’ll do an hour of straight observation, then we’re gonna have you lie to government officials, and by then it’ll be time for lunch.” Ugh! Fidgeting nervously, and imagining what would happen if this were a movie, I glanced around to see if there was a back door for a hasty exit (of course – fleeing from government officials is surely better than lying to them!).

We were taken to a room for our first interview and the oddness continued: we sat in reclining chairs normally used by dialysis patients. They graciously served us tea and watermelon but then placed bucket in the middle of the floor for seeds and rinds. I was wondering what the bucket was normally used for but decided not to ask. We interviewed a very kind and helpful nurse but she kept a surgical mask on her face the whole time.



My colleague Priya mans the video camera near the tea and watermelon while the rest of the team discards seeds and rinds into a bucket.

But then something happened: it was the simple magic of focusing on what I was there to do: field research. I got absorbed in hearing people tell their stories, obsessing about getting good video and good still photos, asking good questions, and listening closely. I enjoyed the watermelon and stopped worrying about how weird it felt to be spitting watermelon seeds into a bucket during an interview. By letting myself go with the flow, I actually forgot about my scratchy throat and even forgot about the possibility of being confronted about the date I arrived in China.

The interviews and observations went very well and for all my initial impressions of differences, we noticed many similar workflow patterns to clinics we had studied in the U.S. and Europe. In the end, there was no surprise visit by health inspectors. After feeling uncomfortable as an outsider at the beginning, by simply sticking to the process and not pushing against prevailing cultural norms, I now felt at ease. We truly bonded with the clinic staff and developed a very solid understanding of their process. We said our goodbyes, left the clinic, and walked to a nearby Buddhist vegetarian place for lunch. When we stepped into the crowded restaurant, all the customers turned in unison to look at the foreigners. I reached in my pocket for a cough drop and the process started all over again.

Tech relationship similes

Over the past week or so, I’ve noticed some of the ways folks in the media frame and express our relationship to entities we interact with on the web. There’s something odd about the murkiness of roles and power dynamics. One thing is for sure – it’s gone far beyond the consumer-producer relationship.

To Daniel Soar of the London Review of Books, with Google, users are like teachers. By interacting with Google we are unwittingly instructing the machine, giving it lessons on human behavior. I like to think Google, the distributed Google-monster, finds us fascinating, an enormous virtual Andy Warhol.

We teach [Google] while we think it’s teaching us. Levy tells the story of a new recruit with a long managerial background who asked Google’s senior vice-president of engineering, Alan Eustace, what systems Google had in place to improve its products. ‘He expected to hear about quality assurance teams and focus groups’ – the sort of set-up he was used to. ‘Instead Eustace explained that Google’s brain was like a baby’s, an omnivorous sponge that was always getting smarter from the information it soaked up.’ Like a baby, Google uses what it hears to learn about the workings of human language. The large number of people who search for ‘pictures of dogs’ and also ‘pictures of puppies’ tells Google that ‘puppy’ and ‘dog’ mean similar things, yet it also knows that people searching for ‘hot dogs’ get cross if they’re given instructions for ‘boiling puppies.’

To Matthew Creamer of Ad Age, with Facebook, we are like disgruntled, unpaid employees. A more pointless, powerless role may not exist!

Some things are lost with each one of these Facebook changes, but they are not only matters of usability, navigation, privacy and other factors in our part-time but ever-more-involving jobs working as ad impressions for a rich company in Palo Alto, Calif. The stuff that inconveniences you in the short-term may make you rage with a hotness that, if spotted by an alien scout, would either send the visitor whimpering back to Zebulon or alarm him onto war footing, but it’s only so important. You will adapt. Or you will leave.

So, have they got it right? Are we teachers? Employees? Something else? Have you noticed other examples? How would you describe your relationship to Google or Facebook?

See Steve’s recent related post on Facebook changes, in which the above Matthew Creamer quote is cited as a comment.

A spiciness that is hard to describe

Sites like Canada Only demonstrate the emotional draw of food from home. I’d love some Shreddies, butter tarts, or Aero bars. But if you’re African, maybe you’re hungering for bushmeat (the “meat of African wild game…in this case, pieces of baboon, green monkey and warthog”).

Prosecutors, meanwhile, cast Ms. Manneh as a thriving businesswoman, “selling traditional African foods to immigrants who undoubtedly miss home,” as Mr. Green put it in his response. He compared the meat to ham, reasoning that the tradition of serving ham on Easter “does not render ham a sacred, religious food.”

Outside the courtroom on Tuesday, Corinthian was fuming. She said she has eaten dried monkey meat, which has the ropy consistency of beef jerky, and does not understand why government objects to it.

Until fairly recently, bushmeat was sold openly in immigrant neighborhoods, said Dr. Wonkeryor, who teaches in the African-American studies department at Temple University. He said the case against Ms. Manneh has made it more expensive and hard to find.

Several immigrants acknowledged interest in the case but were loath to comment on what has become a sensitive issue. One man noted only that a small amount of bushmeat can change the character of a stew, adding a spiciness that is hard to describe.

The Rev. Philip Saywrayne, pastor of Christ Assembly Lutheran Church on Staten Island, said many people in the community are accustomed to carrying small amounts of bushmeat back from Africa. They remain puzzled about what American law allows, he said, and worried for Ms. Manneh.

This further raises my suspicions about Gorilla Barbecue, just around the corner from our office.

Telecommunication and etiquette norms

Like the digital equivalent of an IZOD gator, email programs insert small branded tags in the “.signature” portion of the message.

Free webmail services like hotmail, yahoo, and MSN have their ads

_________________________________________________________________
Express yourself with MSN Messenger 6.0 — download now!
http://www.msnmessenger-download.com/tracking/reach_general

and

——————————————————————————–
Don’t pick lemons.
See all the new 2007 cars at Yahoo! Autos.

While in recent years we’ve got the device specific sigs. The first one I really noticed was

Sent from my Blackberry

and of course the superest of coolest

Sent from my iPhone

These little tags (and think of the tags on Levi’s jeans or skin tags, more than folksonomies) advertise the product (as with the Yahoo et. al examples) but they also tell you something about the person. I’ve got one of these. Beyond that, the message might be I’m cool enough to have an iPhone, or I’m lucky enough to work someplace where they buy me a Blackberry.

levis-pocket.jpg

But they also tell you something else. I wrote this message in some situation you can’t possibly (and probably shouldn’t) imagine, when I had a few seconds to kill er um spend responding to you, away from a full keyboard where I could hit my expansive wpm and correct the embarrassing typos. Just like when we call someone on their cell phone, we may not know where we’re reaching them and therefore how the interaction will proceed, when we get an email from a mobile device, we can’t assume the normal context of use (computer, full screen, full keyboard, some time committed to the act).

And so I was tickled to get an email over the weekend that included this customized .signature

Apologies for brevity and any blunders in spelling; this was sent from my iPhone.

Nicely done. I don’t know how to change the iPhone signature, and I realized upon seeing this version that I’d just always assumed that my correspondents would know how to interpret the default. But I’m probably expecting way more empathy that anyone has time for.

Me go pee-pee (a non-PC childhood song)

w5.jpg

It appears the user of this public toilet in China is able to gaze into the printed face of a woman while he does his bidness. Why, exactly? Sure, the whole idea is challenging to Western norms (and maybe even Chinese norms) which is part of the story, but that detail is particularly intriguing to me.

Charles (who passed this along) sez “I think it’s great design myself.”

Manipulating Social Realities With Technology

One stance is that technology is neither inherently good or bad, it’s what we do with it, as humans with the ability to choose and judge and reflect our own cultural norms, that’s where the morality comes in. Of course, there are any number of agents along the way to actual use. Those that package a technology in a way that instructs in its usage may persaude or encourage behaviors that are not “approved” of. We see the media blaming cell phones, texting, the Internet whenever possible – it’s a better headline than to blame a gun, or a parent, or a person. Where does the accountability lie?

An emerging special case is the set of technologies that we can use to misrepresent reality to others. The first that caught my eye (back in 2004) was SoundCover (company website is now defunct, but story is here), software that would play fake background noises over your mobile phone, to add credence to an excuse (i.e., “I’m stuck in traffic.”). A more recent mobile twist is the popularity dialer that will automatically call you at pre-arranged times so you can look popular, or fake an exit from a bad date, or whatever. Hacking social norms and faking reality through technology.

Those are both sort of high-schoolish in concept and implementation, but the super-geekery (and with it, super-powers) come in a couple of tools for digital photography. HP has some software built into their digital cameras that automatically slims the subjects of the photo, while some software in development in Israel will automatically beautify women’s faces. Tourist Remover carries less cultural baggage and lets you get the picture you never really got, by taking a few pictures of the same scene and putting together a composite without all those other pesky people.

HP’s entry is the most surprising, for a rather cautious organization, it seems pretty brazen. Every week is another indicator of our culture’s poor health (X-rays don’t work as well because people are too fat, toilet seats are being redesigned for fatter butts, etc. etc.), and of course our body image standard doesn’t change in the same direction. Is this technology for vanity? Or worse? Or is it any better than correcting red-eye? Or removing a blemish in Photoshop? Where do we cross the line from correcting photography to faking reality, and when is that line-crossing a problem?

[Thanks, JZC, for the HP tip]

FreshMeat #11: A Load On Their Mind

========================================================
FreshMeat #11 from Steve Portigal

               (__)                     
               (oo) Fresh                  
                \\/  Meat

If you aren’t addicted to FreshMeat, well, why not?
=========================================================
Dive deep into the mundane; find fascination and humor
=========================================================

Not too much to say about the following news article,
most every toilet joke imaginable was crammed into it,
so there’s no real need for me to add more (yes, this
takes enormous restraint on my part). I think the point
is that for just about anything that we consume (and
as consumers, take for granted) there is some subset
of a brand manager, a designer, a committee, a
conference, a product manager, and who knows what –
someone who is concerned with some combination of
business success, usage, and meaning.

——

By John O’Callaghan SINGAPORE (Reuters) – It’s something
people use every day but organizers of the World Toilet
Summit in Singapore hope to bring the taboo topic out of
the water closet. Some 200 delegates from Asia, Europe and
North America are swapping ideas on design, public
education and sanitation under the theme “Our toilets the
past, the present and the future.”

The new World Toilet Association wants to spread the word
with its Web site — www.worldtoilet.org — as a nerve
center for researchers, designers, makers and vendors of a
device that is mundane to many but an unknown luxury in
much of the world.

“The proliferation of this movement worldwide will
inevitably lead to improvements in toilet environment
everywhere,” Jack Sim, president of the Restroom
Association of Singapore and organizer of the two-day
summit, said in an opening address on Monday.

Wash your hands and always flush was the message from a
mime troupe that kicked off the event with a graphic but
silent demonstration of the good, the bad and the ugly in
the bathroom.

Delegates, including Chinese officials preparing for the
Olympic onslaught in 2008, will also be treated to a tour
of some of Singapore’s most technically advanced commodes.
The latest and greatest loos will be on show at the four-
day Restroom Asia trade fair at Singapore Expo starting on
Tuesday.

The World Health Organization estimates 40 percent of the
world’s population does not have access to adequate
sanitation, leading to the spread of disease, higher
healthcare costs and the death of two million people each
year — most of them children.

“Up to now, it’s an area that has been very much
neglected,” Lim Swee Say, Singapore’s acting minister for
the environment, told reporters on the sidelines of the
summit. “You can’t avoid talking about the kind of
challenges we face.”

Singapore already is at the forefront of enforcing toilet
etiquette with fines for not flushing and automatic devices
that sense when to send the water surging. But the city
state is not taking the future sitting down by spending S$7
billion ($3.8 billion) on a deep-tunnel sewage system and
millions more on upgrading public toilets in hawker
centers, housing estate coffee shops, parks and schools.

“We are adopting an end-to-end approach in looking at our
sanitation requirements,” Lim said in a speech.

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