• Confessions of a Book Pirate [The Millions] – I own around 1,600 physical books, maybe a third of which were bought new, the rest used. I buy many hardcovers in a given year and generally purchase more books than I end up reading, so I have not chosen to collect electronic books as opposed to paper books but in addition to them. My electronic library has about a 50% crossover with my physical library, so that I can read the book on my electronic reader, “loan” the book without endangering my physical copy, or eventually rid myself of the paper copy if it is a book I do not have strong feelings about.
• Google’s "Search Stories" advertising – Very powerful quick ads made of screenshots only, show how using Google for search (and other) is an element – perhaps integral – of the stories that our lives are made of.

• Ethnographic Insights Inform Suggestions for Making Google’s Services More Relevant for Chinese Users [culturalbytes] – Google has failed at brand recognition. People didn’t even know how to correctly pronounce and agree on the pronunciation of the name “Google.”
  The confusion over Google’s Chinese name also has other consequences: people were unsure of how to type in the name “Google” on the computer keyboard.

• From a New Yorker profile of wine-in-China enterpreneurs, the St. Pierre family – [The "these are not our customers" reaction is something we see a lot when we take our clients, with their naturally aspirational views of who should be using their products, out into the 'real world']
  The Bordelais have never quite acclimated to the embrace of distant customers. “In the very beginning of the eighties, there was a huge demand from Texas, and in France we were saying, ‘These Texan people–they don’t know how to drink our wines. They are like barbarians,’ ” Engerer told me. “Then there were the Japanese at the end of the eighties, beginning of the nineties, and they were not even drinking it; they were giving it as gifts. That made us laugh also. Now there are the Chinese.” But today, Engerer said, France cannot afford to be arrogant. “We should be a little more calm about this and say, ‘Thank you for buying something that might not be in your culture,’ ” he said.
• Google Maps India describes user research and design process for culturally useful navigation – We knew from previous studies in several countries that most people rely on landmarks — visual cues along the way — for successful navigation. But we needed to understand how people use those visual cues, and what makes a good landmark, in order to make our instructions more human and improve route descriptions. To get answers to these questions, we ran a user research study that focused specifically on how people give and get directions. We called businesses and asked how to get to their store; we recruited people to keep track of directions they gave or received and later interviewed them about their experiences; we asked people to draw us diagrams of routes to places unfamiliar to us; we even followed people around as they tried to find their way.

• Google Maps India describes user research and design process for culturally useful navigation – We knew from previous studies in several countries that most people rely on landmarks — visual cues along the way — for successful navigation. But we needed to understand how people use those visual cues, and what makes a good landmark, in order to make our instructions more human and improve route descriptions. To get answers to these questions, we ran a user research study that focused specifically on how people give and get directions. We called businesses and asked how to get to their store; we recruited people to keep track of directions they gave or received and later interviewed them about their experiences; we asked people to draw us diagrams of routes to places unfamiliar to us; we even followed people around as they tried to find their way.

• Will gadget revolutionize our reading habits? – For the concept of a device that allows books to be read electronically, "this is the year we get it," said Steve Portigal, the head of Pacifica consumer research firm Portigal Consulting. "But there's this huge psychological chasm we have to cross before people buy them."
• 15 Google Users Tried Bing for a Week and 10 of them Switched – Students often ask me about ethics, i.e., our findings being influenced by corporate agendas. Here's a study that Microsoft commissioned to see if Google users would switch to Bing if forced to use it. Results say "yes." The research question may not have been "Will Google users switch to Bing?"…it may have been "Help us understand how Google users react to Bing [once they don't have to think about the choice between Google and Bing at search-time]" It may be that the findings led themselves to this promotion.
• Sports Illustrated future vision for their Tablet – So the future of reading is, apparently, television. They've managed to throw everything into this demo, including nekkid (almost) ladeez, game playing, and really bad sound effects (note: boop and page-flip don't make a coherent soundscape IMHO).

Locavore iPhone app

Locavore (also localvore) is someone who eats (or tries to eat) food from within a certain radius, typically 100 miles. In 2006, Google opened Cafe 150, a restaurant on its Mountain View campus that only uses ingredients that come from within 150 miles. The 100-mile diet is a book, a website, and a movement.

This is a powerful idea that, as it has taken hold, has entered our vocabulary and shifted our mindset. Even if we don’t do this, we consume the idea. It’s a meme.

Now, here come the electric vehicles. A similarly urgent effort to create change that asks us to fundamentally revisit how we do a primary activity. The fully electric Chevy’s Volt has a much-discussed 40-mile-without-recharging-capacity, based on some data (which of course, is disputed) showing 80% Americans drive less than 40 miles per day.

These two ideas are not parallel. At 41 miles, imagine that your car stops dead by the roadside and you’re stuck with a AAA situation. At 151 miles, your radicchio isn’t quite as local – but you don’t go hungry. Even so, the food people have done a much better job at creating a new story that quickly captures the essence of a new behavior.

Do you know how many miles a day you drive? The EV people, and Chevy especially, would do well to help create awareness at a general level (that people drive this much, on average) and a personal level (here’s how to figure out how much you drive, or how to map a 40-mile capacity against your typical usage). There’s potentially a gap between how well the Volt would work for most people and how well those same people believe the Volt would work for them.

We’ve seen people wearing pedometers to track another unknown distance: how far they walk in a given day. Why not give away car pedometers (yes, cars already contain equipment that provides that information, but the point here is to celebrate and raise awareness)? Where equivalent term to locavore for the daily driving case? 40-milers? loca-motives? Where are the use cases or archetypes that help translate into something familiar? How far does a mom in the ‘burbs drive? How about someone in the exurbs? Or a traveling saleswoman/road warrior? There’s a lot that can be done just on expanding the idea itself, to help set the stage for the coming solutions.

• The Book Industry Turns A Page on Talk of the Nation (NPR) – The Kindle, the iPhone and other electronic book readers have changed the way many people read — and left some in the publishing industry desperate for new ways to make money. A new venture from the TheDailyBeast.com, will soon upend the traditional publishing model. With Peter Osnos, Founder of Public Affairs Books and Former Vice President at Random House, Tina Brown, founder and editor-in-chief of The Daily Beast, and ZZ Packer, author of Drinking Coffee Elsewhere
• Google to launch online electronic book store – Google plans to launch an online store to deliver electronic books to any device with a web browser, threatening to upset a burgeoning market for dedicated e-readers dominated by Amazon's Kindle. They will be initially offering about half a million e-books in partnership with publishers with whom it already cooperates where they have digital rights. Readers will be able to buy e-books either from Google directly or from other online stores such as Amazon.com or Barnesandnoble.com. Google will host the e-books and make them searchable.

  "We're not focused on a dedicated e-reader or device of any kind," Tom Turvey, Google's director of strategic partnerships, told journalists at the Frankfurt Book Fair.

• Barnes & Noble Taps Kindle Designer For Its AthenaNook e-Book Reader – Ammunition supposedly did the original Kindle and is now supposedly doing the Barnes & Noble device. Meanwhile, stay tuned for the Core77 1HDC Reading Ahead results!

• Amazon adds over 18,000 free public domain titles to Kindle Store – "It would have been nice if Amazon had thought of this tactic before launching the Kindle. But the rapid growth of the public domain library in the Kindle store is more likely a response to the fact that Sony eBook readers can access Google's massive collection of scanned public domain works. So while Amazon's 18,000 public domain downloads are a good start, Google has over half a million titles, which means Amazon still has some catching up to do."
• Phil Patton asks about Google’s book scanning process – Nowhere in Google’s FAQs or anywhere else is there a clear answer to the question of how books are physically scanned. Whether the books are disassembled in the process of scanning. What measures are taken to avert damage to scanned books, especially to older, more fragile ones with dry bindings and acidic paper. What sort of action readers or authors can take if they encounter errors in the scanning, dating or classification.
• One Hour Design Challenge: The Future of Digital Reading — School of Visual Arts — MFA in Interaction Design – Interaction Design students teamed up to participate in the One Hour Design Challenge: The Future of Digital Reading for Jason Santa Maria’s Communicating Design Class.

• Inside User Research at YouTube – "One of the most important findings has to do with the difference between the large group of users who are on YouTube simply to watch videos and a smaller, but very important, group of more engaged users — often uploaders." [This is such a "real" user research finding; to those of us on the outside it just drips "duhhh" but of course the discovery of the depth of this truth was probably a significant a-ha moment for the team and more importantly, their internal clients, who may have had this as a notion but hadn't really taken on how to build that insight into the design. Now it's a marching order inside the organization!]
• Kill the Kindle: Charles Brock’s 60 second video from AIGA Make/Think 2009 – Being a book designer, Charles has an (*ahem) unique perspective on the Kindle.

• Pictorial Highlights of IDSA Project Infusion – Without really getting into the content at all, a visual review of the trip to Miami Beach.
• Project 10 to the 100 – Google crowd-sourced 150,000 "ideas to change the world by helping as many people as possible." They've boiled then down to 16 'Big Ideas' and now are going to decide (they are taking votes but it doesn't seem that is the actual decision mechanism) which one to fund. But the process looks random, the results appear ill-defined, and the next steps are murky. I'm not harshing on Google here; this is the process we see in most engagements, moving from insights to opportunities to actual next steps. It's very challenging to do what. Google has done here and make this a public-facing activity, without the benefit of people sitting together in a room developing a shared understanding. We also don't have as much of a stake in what Google does as we would in our own business; we're the public, not members of the team.