Posts tagged “mini”

ChittahChattah Quickies

  • [from julienorvaisas] Inside the Real 2011 Detroit Auto Show [] – [A detailed and amusing insider's take on the theater of the absurd, the self-caricature that is the Detroit Auto Show on Press Day. Time to rethink, perhaps?] Mini, which Scion-like seems more and more in danger of losing the thread, had one of the most peculiar press conferences: After obligatory brand back-patting, it was time to see the Mini Paceman concept, but wait! First, an auto show model named Brandy, which probably narrows down which model we are talking about by half, comes out with a huge white cardboard cartoon thumb on her hand. Narrated by an overly enthusiastic announcer, Brandy is first presented with a flexing muscleman: Big cardboard thumb down. Then a very limber acrobat: Thumb down. Then a sneering pretty boy: Thumb down. Then the Mini Paceman: Thumb up! Interesting that everyone seems to have run out of auto show ideas at the same time.

ChittahChattah Quickies

  • Mini places last in J.D. Power quality study – but mfr. thinks this is a good thing? So what is "quality"? – Mini says it deliberately engineers quirks into its cars, like oddly placed dashboard controls or unusual interior lighting, that drag down its ratings in such studies. But Jim McDowell, vice president of Mini's U.S. operations, said those design features are central to the brand's personality.

    "Mini has some idiosyncrasies that we engineer into our cars. We want to make our cars remarkable little cars." McDowell attributed Mini's poor performance in J.D. Power's most recent study to design quirks like the windshield wiper control. In the Mini, it's a button that presses rather than a knob that turns. Its cars feature adjustable ambient light colors ­ not an option you're likely to find in your standard Dodge Ram pickup.

    J.D. Power says the top five problems reported in the overall study were wind noise, air conditioner or heater control problems, interior scuffing, audio control problems and brake noise.


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