• BusinessWeek looks at how Steelcase went from user research data to insights to opportunities – "But most innovations depend on nontraditional research methods—ethnographic studies, customer-created collages, and so on—that can't easily be sliced and diced in Excel. That means synthesis can be one of the most challenging steps in the innovation process." This is an issue I'll be addressing in my upcoming workshop at EPIC 2009 "Moving from Data to Insights to Opportunities"
• The Museum of Forgotten Art Supplies – Not technically a museum (or even an Internet museum) as they've really just aggregated images that represent tools and ways of working that have or are in the process of obsoleting.

• What Does Your Credit-Card Company Know About You? – "In 2002 J. P. Martin, a math-loving executive at Canadian Tire, decided to analyze almost every piece of information his company had collected from credit-card transactions the previous year. His data indicated, for instance, that people who bought cheap, generic automotive oil were much more likely to miss a credit-card payment than someone who got the expensive, name-brand stuff. People who bought carbon-monoxide monitors for their homes or those little felt pads that stop chair legs from scratching the floor almost never missed payments. Anyone who purchased a chrome-skull car accessory or a “Mega Thruster Exhaust System” was pretty likely to miss paying his bill eventually. Why were felt-pad buyers so "upstanding? Because they wanted to protect their belongings, be they hardwood floors or credit scores."

  The article goes on to describe how debt collectors build relationships with (rather than harass) debtors, who pay off more to the brands they have a relationship with.

• We Are Now In The Age Of Nice – another Sunday NYT unsubstantiated trend-attempt – That amiable guys and uncomplicated sweethearts could be today’s pop heroes is one sign of an outbreak of niceness across the cultural landscape — an attitude bubbling up in commercials, movies and even, to a degree, the normally not-nice blogosphere.
• Can supposedly-predictive quantitative market research techniques help Hollywood? – Still, is it smart to bring on pricey consultants when corporate overlords are demanding cost cuts? And what of the parade of failed attempts by consumer research firms to break into Hollywood? Few people in the industry can forget Tremor, the research firm that was owned by Procter & Gamble. It came to Hollywood in 2002, signed up with Creative Artists Agency and roped clients like DreamWorks — though its ideas often proved prohibitively expensive.

• FitFlops – the FlipFlop with the Gym Built In – What we girls really need is something like a flip flop that tones and trims our legs while we run errands. We have no free time…We Want a Workout While We Walk!” FitFlop midsoles incorporate patent-pending microwobbleboard ™ technology, to give you a workout while you walk. One woman reported feeling like she’d had a ‘bum-blasting’ workout after a half an hour of FitFlop-shod walking.

  (Thanks to CPT!)

• Love Land, first sex theme park in China closed before construction completed – Photographs showed workers pulling down a pair of white plastic legs and hips that appear to be the bottom half of a giant female mannequin towering over the park entrance. The mannequin is wearing a red G-string. The park manager, Lu Xiaoqing, had planned to have on hand naked human sculptures, giant models of genitals, sex technique “workshops” and a photography exhibition about the history of sex. The displays would have included lessons on safe sex and the proper use of condoms. Mr. Lu told China Daily that the park was being built “for the good of the public.” Love Land would be useful for sex education, he said, and help adults “enjoy a harmonious sex life.”
• Air Traveler Satisfaction Goes Up? Look Beyond The Data – The airline business scored 64 out of 100 in the first quarter of this year, a 3.2% increase over the same period a year ago. Airlines were still among the lowest-scoring businesses in the index, which measured customer satisfaction with the products or services of hotels, restaurants and 14 other sectors. Full-service restaurants scored highest at 84. Airlines scored far below their own index high of 72, achieved in 1994. "It certainly looks like most of these increases, if not all, are due to lower passenger load," says Claes Fornell, professor of business at the University of Michigan and index founder, noting that the recession has kept many Americans from traveling. The lower number of passengers "means more seat availability, shorter lines, more on-time arrival, fewer lost bags, and all that probably adds up to a slightly higher level of satisfaction." He noted that a reduction in the number of flights offered could erase the slight gains achieved in passenger satisfaction.

The latest Pew study asks about what Americans see as luxuries vs. necessities, as part of a longitudinal study of attitudes towards major categories of goods.

Clear majorities in polls conducted since 1973 have said that their TV set is something they couldn’t do without. Yet the latest Pew Research Center survey suggests Americans’ long love affair with their TV sets may be cooling.

Whether prompted by the recession or by the lure of new computers and other devices that can display TV programs as well as other kinds of streaming video, barely half (52%) of the public now say a television is a necessary part of their lives. That’s a decline of 12 percentage points since 2006 and the lowest proportion since 1973 to view a television as essential — even lower than the 57% who said a TV set was a necessity when the question was first asked in 1973.

Young adults have led the march away from the TV screen: Only 38% of those 30 or younger say a TV is a necessity, a 15-point decline since 2006. In contrast, perceptions of a television set as a necessity declined by just 6 points to 68% among respondents or older

Now far be it for me to impugn Pew (who seem like they do really smart and interesting pulse-taking research), but as of 2007

99% of US households had at least one TV, and the average household had 2.24 sets. So what’s the relationship here between what people say and what people do? If you’ve already got a TV set, how hard is it to say it’s not a necessity? [Of course, more people are getting video content online so that’s part of the reason for the drop and Pew accounts for that, but I’m looking at the other issue]

I think we place a lot of extra importance on self-reported survey data, where people express opinions, out of context. There’s no behavioral data here about what people are actually doing (i.e., selling their TV sets to buy something more important, or holding off buying new TV sets, etc.) If people respond to the question about the importance of the TV in a new way, does that really mean the perception of the TV has changed or does it point to a different way to answer the question?

What do you think this bit of data means? What are the consequences or impacts? Who should be taking notice of it, and what should they do?

• Vermont's first IHOP gets permission to go beyond standard franchise menu and offer Vermont maple syrup – “You can’t open up a Vermont pancake shop without Vermont maple syrup,” said Sam Handy Jr., who is the restaurant’s general manager and whose family owns the franchis
• Symbols of pot-subculture on the threshold of the mainstream – The significance of April 20 dates to a ritual begun in the early 1970s in which a group of Northern California teenagers smoked marijuana every day at 4:20 p.m. Word of the ritual spread and expanded to a yearly event in various places. For fans of the drug, perhaps the biggest indicator of changing attitudes is how widespread the observance of April 20 has become, including its use in marketing campaigns for stoner-movie openings (like last year’s “Harold & Kumar Escape from Guantánamo Bay”) and as a peg for marijuana-related television programming (like the G4 network’s prime-time double bill Monday of “Super High Me” and “Half Baked”). Events tied to April 20 have “reached the tipping point in the last few years after being a completely underground phenomenon for a long time,” said Steven Hager, the creative director and former editor of High Times. “And I think that’s symptomatic of the fact that people’s perception of marijuana is reaching a tipping point.”
• Chinese government database doesn't recognize all the language's characters, creating 60 million edge cases – New Chinese government computers are programmed to read only 32,252 of the roughly 55,000 Chinese characters. At least 60 million Chinese with obscure characters in their names cannot get new ID cards — unless they change their names to something more common. Since 2003 China has been working on a standardized list of characters for people to use in everyday life, including when naming children. A government linguistics said the list would include more than 8,000 characters. Although that is far fewer than the database now supposedly includes, the official said it was more than enough “to convey any concept in any field.” About 3,500 characters are in everyday use.

• IxDA SF presents Interaction09 Redux – Saturday, March 14th – I'll be leading a condensed version of my IXDA workshop from Vancouver (Well we did all this research…now what), looking at a framework for transforming questions into answers, answers into insights, and insights into actions.
• Steve's photos from Vancouver, Feb 2009 – I was in Vancouver to run a workshop at the IXDA conference and to visit family. Some of the photos will make their way into dedicated blog posts but meanwhile here's the whole set.
• Juice is in the details – Tropicana's redesign is being heralded for the caps that look like oranges. We've got a carton in the fridge and it's as plain as plain can be, so I'm not sure where these great caps are lurking. Meanwhile, back in 2006 we were seeing orange-looking caps on Florida's Natural packaging.
• Tropicana reverts to "classic" packaging after their crappy redesign is met with broad scorn – Mea pulpa: "Asked if he was chagrined that consumers rejected the changes he believed they wanted, Mr. Campbell replied: “I feel it’s the right thing to do, to innovate as a company. I wouldn’t want to stop innovating as a result of this. At the same time, if consumers are speaking, you have to listen.”"

My workshop at interaction ’09

(with the chatty title of Well, we did all this research – now what?) is almost sold out. It’s happening very soon, February 5, in Vancouver. I’m really looking forward to the workshop (attendees are already off doing their pre-conference homework assignment) and the conference and being in Vancouver as well.

Many designers and other people who “make stuff” agree that talking to people is essential at many points throughout the process. But even with that agreement it's not always clear what to do with the “data” that comes from those conversations.

Through exercises, examples, and discussion, Steve will share some best practices before going out in the field, while out in the field, and after being in the field that help transform questions into answers, answers into insights, and insights into actions.

If you’re interested in attending the workshop, you should sign up quickly for one of the last few spots. Hope to see you there!

The way things used to be

As I’ve already blogged, I was the victim of a phishing scam and my flickr account was deleted.

According to some flickr forum discussions (where others are reporting similar occurrences) Yahoo/flickr has known about this particular culprit for a year or so. And they’ve failed to implement sufficient countermeasures, technical or otherwise.

Phishing typically targets banking and PayPal information, obviously for financial gain. In my case, someone left a comment on a photo, with a link. And clicking on that link led me to this sad situation. Why did Yahoo let someone post a link that was harmful?

Sure, the forums are also filled with smug posts (not from the flickr staff; they have been instructed to use a soothing tone, while not providing any resolution) from people who insist that the victims of these scams are to blame for not knowing better. I would have thought I did know better, actually.

This miscreant deleted my account, just for fun. And Yahoo can’t restore it. We all know there are backup copies all over the place, but they can only recreate my account, blank.

That means that my 5000 photos are gone. Those I can upload. But all the people I’ve linked to are gone (I’ve spent a few hours trying to reconnect with those I can remember). Anyone who watched my photos via their contacts has lost me (and I’ve lost much of my audience). All the photos that were marked by others are gone. All the groups which I participated in by contributing illustrative images are gone. All the titles, tags, geotags, view counts and comments are gone. All the descriptions and stories and dialog with others is gone.

My document, my story, my part of the community, is gone.

But the whole social media movement that we can’t ever stop hearing about is asking us to contribute content to their websites; we’re building the value for them. YouTube wouldn’t sell for $1.65 billion without our videos. Flickr has our photos. LiveJournal has our stories and pictures.

But is it ours? Do we know who owns it? If the data is on our hard drive, we know where it is, we may even take the trouble to back it up (I’ve got an external backup at work, at home, and online). But if the data is on someone else’s site, how can I keep a copy of it? It may be against the site rules for you to do that, in fact, as the high profile Scoble story demonstrated.

flickrbackup is a tool that lets you save the photos, but how does one download all the metadata? Flickr should have an export feature that creates a .flk file on your PC with all the good stuff. LinkedIn lets you export all your contacts in a variety of standard formats (and if you are nervous, maybe you should go do that right now: LinkedIn->My Contacts tab->Export Connections button near bottom), Google Reader (and any of the other RSS readers I know of) exports an OPML file (Google Reader->Manage Subscriptions ->Import/Export).

DataPortability

is a movement to create these tools where they don’t exist. I hope someone creates something for flickr soon.

As for me, I don’t know how to proceed. I was just beginning my Tokyo story, which reached about 1500 pictures (not all worth posting, of course). I’ve got several hundred from Taipei (November/December) and I had a lot of Bali pictures and stories – the cool cultural stuff, the signs, all that great stuff – still unposted. But I’ve also use flickr as a storage for images that I’ve referenced in bios, conference presentations, this blog, other blogs, etc. It’s overwhelming and I don’t know what to do first. Or if I should even do anything. I can’t imagine going to the trouble of writing stuff only to have it disappear again. Maybe one should see it as ephemeral, but I am not there yet.

I stumbled on a new upgrade to my backup software (they never let me know that it’s been updated; when I actually open the app from time-to-time, sometimes there’s a new button or widget). Isn’t this an interface widget that has been designed a million times? Why not leverage someone else’s solution rather than invent your own ugly and confusing alternative? Isn’t this what pattern libraries are about?

A couple of weeks ago there was some concern over the SF Indian Consulate getting rid of old visa applications in a very insecure manner:

Thousands of visa applications and other sensitive documents, including paperwork submitted by top executives and political figures, sat for more than a month in the open yard of a San Francisco recycling center after they were dumped there by the city’s Indian Consulate.

The documents, which security experts say represented a potential treasure trove for identity thieves or terrorists, finally were hauled away Wednesday after The Chronicle inspected the site and questioned officials at the consulate and the recycling facility.

The article goes on to detail what data about what types of people they found in their examination of the site and the expected quotes from security experts about what type of risk this creates.

Having gone through the visa application process ourselves for our trip to India last January, it’s a little disturbing to read that

a sampling of documents obtained by The Chronicle indicate that the boxes contained confidential paperwork for virtually everyone in California and other Western states who applied for visas to travel to India between 2002 and 2005.

But I was sadly amused by the response from the consulate

Consul General Prakash said there may be a cultural dimension to the level of outrage related to the incident among Western visa applicants.

“In India, I would not be alarmed,” he said. “We have grown up giving such information in many, many places. We would not be so worried if someone had our passport number.”

Deputy Consul General Sircar said that in other countries, Indian officials are able to go to the roofs of their offices and burn documents they’re no longer able to store.

“In America, you cannot do that,” he said.

You can just hear the bristling bureaucratic response, colored with that cliched “no-problem”!