A sociological-framed blog with (like so many others) commentary on images from media and daily life – The sociological imagination is a woefully under-utilized tool. We hope this blog encourages all kinds of people to exercise and develop their sociological imagination and that, between all of us, public discourse will increasingly include a sociological lens with which we can all learn about social processes and mechanisms, critique social inadequacies, and design functional and equitable alternatives.
We assume that you, our audience, are sociologically-inclined folks. So we do not typically include a lengthy sociological interpretation of the images.
Images are polysemic and people will view and use them in many different ways, so our commentary, when offered, is never meant to control how people use the images (as if we could anyway). We welcome comments that offer additional or alternative interpretations of images.
A business will gain from 10 to 50% more customers using a air dancer inflatable puppet. – Drivers tune out the surrounding signs. They are focused on the road and ahead. If a driver was to read and look at each business on every block he or she drives by, they would simply have sensory overload. An air dancer placed within their field of vision, dancing and waving around with your message simply can not be tuned out.
Only the best air dancer material (1.3 oz coated ripstop), artwork is cut and sewn with boat sail insignia material. We make them right here in our California facility. Unlike other units that last 6 weeks, our unit will last 6 months. Dancer warranty / 90 days and workmanship warranty / 6 months. Fan warranty is one year. The best dancing balloon warranty in the industry. We only use the 18” fan. Some companies use only a 12” fan.
Including Air Dancer, Arrow Dancer, Fly Guy and 2 Leg Patented Dancing Man
Kaboom Advertising – Street Stunts – Whether it’s a huge gorilla chasing a banana through the streets of a major market or a giant smile running and hugging a donor at a major high-end fundraising gala, we create circumstances that attract the attention of the local market and publicity to fuel peer-to-peer recommendations. By inviting or leaking the event to the press, the brand is given a bit more credibility and prolonged exposure to the community at large.
LA Times runs front-page ad that resembles a news item – [Nice unpacking of a concern I explored in my recent interactions column, Interacting With Advertising (ask us for a copy)] There was no intent to fool readers, Mr. Stotsky said. He said the ad used fonts that differed from the standard Los Angeles Times fonts, and it included the NBC logo. NBC staff wrote the ad, and The Times’s business staff approved it; the editorial side was not involved, he said. “I think most consumers will recognize that this is an ad,” Mr. Stotsky said.
Whether readers knew this was advertising or not was beside the point, said Geneva Overholser, director of the school of journalism at the University of Southern California’s Annenberg School for Communication.
“Some people say readers are smart and they can tell the difference, but the fundamental concept here is deeply offensive,” she said. “Readers don’t want to be fooled, they don’t like the notion that someone is attempting to deceive them.”
“You dress an ad up to look like editorial content precisely because you think it will make it more valuable,” said Geneva Overholser, director of the school of journalism at the University of Southern California Annenberg School for Communication. “Fundamentally, that’s an act of deception.”
The supplement is clearly marked as an advertising supplement, said Nancy Sullivan, a Los Angeles Times spokeswoman. The bylines have “special advertising section writer,” and the font is different from the one the newspaper uses, she said.
Harley-Davidson: You Can File Our Obituary Where The Sun Don't Shine – Passionate and 100% on-brand response to rumblings about Harley not making it through 2009. Seen as full-page ad in today's New York Times and presumably elsewhere
Very slight story on how and why we use lines from movies in regular conversation – It also turns out that using movie quotes in everyday conversation is akin to telling a joke and a way to form solidarity with others, according to a researcher who has actually studied why we like to cite films in social situations. "People are doing it to feel good about themselves, to make others laugh, to make themselves laugh," said Richard Harris, a psychology professor at Kansas State University. Harris decided to ask hundreds of young adults about their film-quoting habits after he and his graduate students realized it was a common behavior that no one had looked at closely before. He found that all of the participants in his study had used movie quotes in conversation at one point or another. They overwhelmingly cited comedies, followed distantly by dramas and action adventure flicks. As for horror films, musicals and children's movies, "fuh-get about it." They were hardly ever cited. When asked about their emotions while quoting films, most people reported feeling happy.
Last October I blogged about NBC’s use of “fusion marketing” with the show My Own Worst Enemy.
Are they at it again? A recent episode of the NBC show 30 Rock revolved around a mini-microwave, “The FunCooker“…
…and then a week later in some webvertising I saw an ad for this-
-the iWave cube, a tissue-box sized microwave.
I couldn’t help but wonder if there was another fusion marketing approach afoot.
Marketing is both ubiquitous and stealthy, and in this mashed-up and pervasive environment, any piece of communication in any medium could be a marketing effort. I find this simultaneously intriguing and disquieting.
Pervasive, cross-context marketing is producing some creative and thought-provoking experiences (the recent Skittles/Twitter (Skwitter?) campaign, for one). And it can be fun to spot marketing easter eggs–I felt a little thrill of potential discovery about the two microwaves.
At the same time, this lack of clarity about whether any particular piece of communication is company-sponsored or not adds another level of opacity to an already Filo-dough-like world of layered information. Will bionic critical thinking skills become the new common sense?
Everything's amazing, nobody's happy – Thanks to John Zapolski for this one. Louis CK on Conan ranting with disgusted amazement against the dissatisfaction that he sees with what are clearly amazing new behaviors enabled by technology. Once again standup comedy provides some articulate-as-hell cultural observation. I don't encourage producers to take on Louis' attitude (basically, get over it) themselves, but it does provide a provocative point of view
My latest column for interactions: Interacting with Advertising – There’s a famous saying (attributed to John Wanamaker, the retailing pioneer): “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” And while that’s still true, we propose this corollary: Half our encounters with advertising are dripping with evil; the trouble is, we don’t know which half.
My latest interactions column, Interacting With Advertising has just been published.
There’s a famous saying (attributed to John Wanamaker, the retailing pioneer): “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” And while that’s still true, we propose this corollary: Half our encounters with advertising are dripping with evil; the trouble is, we don’t know which half.
Get a PDF of the article here. To receive a copy of the article, send an email to steve AT portigal DOT com and (if you haven’t given us this info before) tell us your name, organization, and title. We’ll send you a PDF.
American Idol sponsor AT&T sends text-message ads for upcoming season – Note that they included an opt-out and only targeted heavy texters and previous voters. But this quote from the article is the best: "Mark Siegel, a spokesman for AT&T Wireless, said the message was meant as a friendly reminder." Do companies really believe that advertising – especially intrusive text ads that were not opt-in are "friendly reminders?" That's Pentagon-level rhetoric!
Advertising in context – HBO is putting audio-enabled billboards in NY and LA to promote the season premier of "Big Love." I liked this localization detail: "HBO representatives at the sites will answer questions and, in Los Angeles, offer disposable headphones. The company assumed that New York commuters would bring their own."
Curious study on persuasion in cautioning teens about their online profies – "Many teenagers cleaned up their MySpace profiles, deleting mentions of sex and booze and boosting privacy settings, if they got a single cautionary e-mail from a busybody named "Dr. Meg." The e-mail was sent by Dr. Megan Moreno, lead researcher of a study of lower-income kids that she says shows how parents and other adults can encourage safer Internet use."
Bangkok police wearing smiley masks to make delivery of the requisite Thai smile that much easier – " The new cloth masks, which hook behind the ears and cover the mouth and nose, will help “reduce the stress from drivers when they see the police,” said Mr. Somyos, the highway police commander. To that end, he said, some 200 police booths would also distribute small bottles of holy water, chewing gum and mints."
Why is Dora crying? – Ridiculously manipulative full-page ad run by Viacom as they drew towards the deadline for a fee renegotiation with Time-Warner. Looks like (big surprise) they struck a deal.
I received this promotion from a local plumber. In addition to the more typical description of services offered, he provides a striking summary of his personal brand attributes: insightful, mature, courteous. Those are desirable characteristics in any professional setting; they are provocative when highlighted by a plumber.
There’s an advertising aesthetic I’ve long been fond of, showing a diverse range of customers tiled to demonstrate, often in a faux-anthropological fashion, that the product appeals to everyone, but that as different as people are, they have this one thing in common. The other message conveyed is that you, or “we” are the brand, collectively, evoking every cheesy movie scene where one by one the people in the crowd step forward and identify themselves as the oppressed protagonist, showing solidarity and often confounding the square villains who don’t understand true friendship (think “I am Spartacus!” from Spartacus, “I am Malcolm X!” from Malcolm X, “I am a drag queen!” from To Wong Foo, Thanks for Everything, Julie Newmar). Some examples: Rolling Stones, No Security, 1998
Tokyo subway, 2002
Verizon ad, 2002
This notion, if not exactly the same visual treatment, is being evoked effectively in the I’m a PC ads and the associated website
(Thanks to Tom Williams and Phoebe for their help with this post)
One of the commercial breaks during the debut episode of Christian Slater’s new TV show, My Own Worst Enemy, started with a little recruiting pitch for the consulting agency that Slater’s character works for on the show, something along the lines of “we’re looking for a few good people.”
The spot listed a website for AJ Sun Consulting, the fictional character’s fictional employer. So of course I checked it out-I’m fascinated by this stuff. The site was more substantial than I expected, sporting among its pages a mission statement, a privacy statement, and a client-access-only login field. And not a sign of it being a marketing platform for anything other than AJ Sun Consulting, until I had gotten as far as the fifth question on the job application form on the Careers page. But there it was:
Are you interested in learning more about our company’s employee program with Chevy? ___ Yes ___ No
Which Chevy vehicle would you prefer as your company car? ___ Chevy Traverse ___ Chevy Camaro
Looking into the backstory, I found a May 2008 press release from NBC quoting Dino Bernacchi, General Motors’ Director of Marketing Alliances and Branded Entertainment:
“We call it Fusion Marketing – partnering with the creative community around ideas that build relationships with a passionate audience, but done through the lens of the entertainment property.”
And indeed, a quick check of Whois.net shows the site registered to General Electric, NBC’s parent company. (GE, furthering its forays into “fusion marketing,” also appears as Liz Lemon’s employer on the NBC show 30 Rock.)
For a while, there was a lot of buzz around companies and public figures trying to create a presence in Second Life and use that world to spur more action for themselves in this one. (The Second Life Video Gallery at New Business Horizons has some interesting artifacts around some of these efforts.)
So exactly what is it that’s happening, metaphysically, when I’m in “first life” interacting in a fake forum created by a real entity like GM to sell a real product through a fake premise?
I feel a little bit like the girl in the old A-Ha video–inhabiting a place that’s between real and virtual.
Here’s another set of examples from our last trip to Tokyo: the frequent and enthusiastic use of the English word Enjoy (also, Let’s Enjoy) to market a product or service:
Enjoy cat
Enjoy photo
Let’s enjoy your life style
Enjoy karaoke
And a few months later, unpacking a new Sony camera, here’s what you see first thing upon opening the box: Let’s Enjoy Video
All This ChittahChattah is the Portigal blog, bringing you observations of daily life, disdainful snark over bad design, updates on my activities, and info about user research since 2001.
