I received this promotion from a local plumber. In addition to the more typical description of services offered, he provides a striking summary of his personal brand attributes: insightful, mature, courteous. Those are desirable characteristics in any professional setting; they are provocative when highlighted by a plumber.

Plumber Protects is an interesting site from American Standard, manufacturer of toilets and other plumbing stuff.

They are taking a stand in support of the work of their main customers, plumbers, casting them as heroes with career advice, and swag such as some well-designed posters, including the obligatory constructivist image

(although one has to wonder about the level of intended or perceived irony).

And of course, the comic book.

American Standard Will Make You a Superhero.
Want a chance to star in your own comic book? Tell American Standard why YOU should be next . You might get to star your own Mega Plumber comic book adventure.

Do you do business with any company that casts you as a hero, even in a less literal fashion?