Unconsumption – Pecha Kucha

Last night was San Francisco’s Pecha Kucha night. I showed 20 slides, at 20 seconds per slide, on Unconsumption.

The slides are below.

And this widget will play the audio.

There were some problems with the projection at the beginning so it’s not immediately obvious where we go from slide 1 to slide 2, but hopefully by slide 3 you’ll have figured it and can follow along.

And for better visual quality, I’ve put the slides up on flickr..

Update: the slides are also on the Pecha Kucha site

A firehose in your ear

sxsw2007.jpg
You can (with a single download) get 739 mp3s by 739 artists from the SXSW festival. That’s a lot of music. As someone points out
on MetaFilter that’s over 37 hours of music. Someone else bemoans the organizational task that will create (I’m about to do that task myself).

I downloaded about half as many songs last year, and I really enjoyed them, but it’s an intimidating-if-wonderful gift.

Our digital technologies and the massive capabilities they afford us still continue to exceed or at least push the edges of our capacity as consumers. Indeed, the word consume may hold a clue. Do we consume music? Eat it up, digest it, and excrete/delete when we are done, or are we collectors, accumulating more and more? I imagine many of us are in straddle positions, not being ready to delete an MP3, or many MP3s, because we already possess them.

Update: am slowly working through listening to the songs…some real quality control issues with their distribution. One track with a skip in it, and about two dozen that are seriously truncated.

Trying to make the story about the story be the story

Laughs End With Bizarre Britney in Rehab

Britney Spears has been ridiculed for everything from her 55-hour first marriage to backup-dancer second husband and her recent pantyless partying escapades. Now that she’s entered rehab, though, the joke is over.
…
“This girl is out of control,” Joy Behar, a co-host on ABC’s “The View,” said Monday. “And, she’s in a lot of trouble. A lot of people feel this is self-mutilation.”

Craig Ferguson, host of CBS “The Late Late Show,” said that after seeing photos of Spears’ shaved head, he reconsidered making jokes at the expense of the “vulnerable.”

“For me, comedy should have a certain amount of joy in it,” he told viewers Monday. “It should be about attacking the powerful – the politicians, the Trumps, the blowhards – going after them. We shouldn’t be attacking the vulnerable.”

Oh, please. Where does this sanctimonious crap come from? Anna Nicole Smith was comedy fodder until her son died (and maybe after then, and maybe even after she died, for some), regardless of how much of a train wreck that was. We consume and mock and laugh and our celebs are rich and tragic because of our adulation. There’s a lot of stuff going on in our celeb culture and I don’t pretend to try and unpack it here in one paragraph, but the media can take their self-appointed respectable tone and screw off, because if Ferguson won’t make Britney jokes, someone else will. And should. Definitely should.

genchi genbutsu – that’s Toyota for “user research”

There’s tons of good stuff on business/manufacturing/processes/marketing/company culture/innovation in the fantastic article about Toyota from the Sunday NYT magazine. I’ve picked just a bit to share here.

Toyota’s chief engineers consider it their responsibility to begin a design (or a redesign) by going out and seeing for themselves – the term within Toyota is genchi genbutsu – what customers want in a car or a truck and how any current versions come up short. This quest can sometimes seem Arthurian, with chief engineers leading lonely and gallant expeditions in an attempt to figure out how to beat the competition. Most extreme, perhaps, was the task Yuji Yokoya set for himself when he was asked to redesign the Sienna minivan. He decided he would drive the Sienna (and other minivans) in every American state, every Canadian province and most of Mexico. Yokoya at one point decided to visit a tiny and remote Canadian town, Rankin Inlet, in Nunavut, near the Arctic Circle. He flew there in a small plane, borrowed a minivan from a Rankin Inlet taxi driver and drove around for a few minutes (there were very few roads). The point of all this to and fro, Jeff Liker says, was to test different vans – on ice, in wind, on highways and city streets – and make Toyota’s superior. Curiously, even when his three-year, 53,000-mile journey was finished, Yokoya could not stop. One person at Toyota told me he bumped into him at a hotel in the middle of Death Valley, Calif., after the new Sienna came out in 2004. Apparently, Yokoya wanted to see how his redesigned van was handling in the desert.

and

The way a farmer uses a truck is different from the way a construction worker does; preferences in Texas (for two-wheel drive) differ from those in Montana (for four-wheel drive). Truck drivers have diverse needs in terms of horsepower and torque, since they carry different payloads on different terrain. They also have variable needs when it comes to cab size (seating between two and five people) and fuel economy (depending on the length of a commute). In August 2002, Obu and his team began visiting different regions of the U.S.; they went to logging camps, horse farms, factories and construction sites to meet with truck owners. By asking them face to face about their needs, Obu and Schrage sought to understand preferences for towing capacity and power; by silently observing them at work, they learned things about the ideal placement of the gear shifter, for instance, or that the door handle and radio knobs should be extra large, because pickup owners often wear work gloves all day. When the team discerned that the pickup has now evolved into a kind of mobile office for many contractors, the engineers sought to create a space for a laptop and hanging files next to the driver. Finally, they made archaeological visits to truck graveyards in Michigan, where they poked around the rusting hulks of pickups and saw what parts had lasted. With so many retired trucks in one place, they also gained a better sense of how trucks had evolved over the past 30 years – becoming larger, more varied, more luxurious – and where they might go next.

Obu’s team, which drew on hundreds of engineers, ultimately produced a pickup model with 31 variations that include engines, wheelbases and cabs of different sizes. Design engineers, however, cannot simply create the best truck they can; they need to create the best truck that can be built in a big factory. In other words, Tundra’s design engineers had to confer with Tundra’s manufacturing engineers at every step of the way to create a truck – or 31 trucks, really – that could be assembled efficiently and systematically.

ChittahChattah Quickies

ChittahChattah Quickies

  • We’ve seen this sort of thing before, and with increasing frequency, but the addition of Digg-like voting makes the implementation pretty cool looking. Popular, if not necessarily good, ideas rise to top. Will Dell get anything tangible or new out of it and most importantly will they know what to do with the information they get?

Welcome to the new normal

Hallmark’s Journeys series of cards offers the right words for a variety of situations not previously explicitly addressed by the “greeting” card industry.

Congratulations
Divorce
Eating Disorder
Friendship
Grief, traumatic loss
Inspirational
Leaving a bad situation
Losing hair from treatments
Miscarriage
Post-partum depression
Quitting a bad habit
Significant anniversary
Thank you for being there
Thank hospice worker
Thinking of you
Tough times
Waiting for results
You can do it!

What is the “new normal” they refer to? The existence of these events in our lifes? Or the appropriateness (as dictated by Hallmark, of course) of acknowledging them directly? Or perhaps a bit of both…

Series

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