Posts tagged “greeting cards”

Welcome to the new normal

Hallmark’s Journeys series of cards offers the right words for a variety of situations not previously explicitly addressed by the “greeting” card industry.

Congratulations
Divorce
Eating Disorder
Friendship
Grief, traumatic loss
Inspirational
Leaving a bad situation
Losing hair from treatments
Miscarriage
Post-partum depression
Quitting a bad habit
Significant anniversary
Thank you for being there
Thank hospice worker
Thinking of you
Tough times
Waiting for results
You can do it!

What is the “new normal” they refer to? The existence of these events in our lifes? Or the appropriateness (as dictated by Hallmark, of course) of acknowledging them directly? Or perhaps a bit of both…

Series

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