• A sociological-framed blog with (like so many others) commentary on images from media and daily life – The sociological imagination is a woefully under-utilized tool. We hope this blog encourages all kinds of people to exercise and develop their sociological imagination and that, between all of us, public discourse will increasingly include a sociological lens with which we can all learn about social processes and mechanisms, critique social inadequacies, and design functional and equitable alternatives.

  We assume that you, our audience, are sociologically-inclined folks. So we do not typically include a lengthy sociological interpretation of the images.

  Images are polysemic and people will view and use them in many different ways, so our commentary, when offered, is never meant to control how people use the images (as if we could anyway). We welcome comments that offer additional or alternative interpretations of images.

• 100-WATT BULBS IN STOCK. (FOR HOW LONG WE DO NOT KNOW) – “Let some government official come in and tell me I can’t sell these,” Jonathan Wright, who has owned Classic Lighting for 40 years, said defiantly as he surveyed his warren of upscale light fixtures and shelves filled with neatly stacked bulbs. “I’ll find them wherever I can get them and sell them for whatever they cost. People are buying in bulk because they want them.”

  In the last two months he has sold 3,000 of the 100-watt bulbs — the traditional mainstay of British light fixtures — more than 30 times the usual. People are buying 10 at a time, the limit per customer, even though their price is nearly 50% higher than it was a year ago.

  Indeed, his customers have a litany of complaints. CFL light is too dim, especially for reading and putting on makeup, the bulbs, which are a bit longer than incandescents, protrude from small light shades; they take a long time to reach full brightness; they cannot be dimmed by switches; they contain mercury and require special disposal.

The latest Pew study asks about what Americans see as luxuries vs. necessities, as part of a longitudinal study of attitudes towards major categories of goods.

Clear majorities in polls conducted since 1973 have said that their TV set is something they couldn’t do without. Yet the latest Pew Research Center survey suggests Americans’ long love affair with their TV sets may be cooling.

Whether prompted by the recession or by the lure of new computers and other devices that can display TV programs as well as other kinds of streaming video, barely half (52%) of the public now say a television is a necessary part of their lives. That’s a decline of 12 percentage points since 2006 and the lowest proportion since 1973 to view a television as essential — even lower than the 57% who said a TV set was a necessity when the question was first asked in 1973.

Young adults have led the march away from the TV screen: Only 38% of those 30 or younger say a TV is a necessity, a 15-point decline since 2006. In contrast, perceptions of a television set as a necessity declined by just 6 points to 68% among respondents or older

Now far be it for me to impugn Pew (who seem like they do really smart and interesting pulse-taking research), but as of 2007

99% of US households had at least one TV, and the average household had 2.24 sets. So what’s the relationship here between what people say and what people do? If you’ve already got a TV set, how hard is it to say it’s not a necessity? [Of course, more people are getting video content online so that’s part of the reason for the drop and Pew accounts for that, but I’m looking at the other issue]

I think we place a lot of extra importance on self-reported survey data, where people express opinions, out of context. There’s no behavioral data here about what people are actually doing (i.e., selling their TV sets to buy something more important, or holding off buying new TV sets, etc.) If people respond to the question about the importance of the TV in a new way, does that really mean the perception of the TV has changed or does it point to a different way to answer the question?

What do you think this bit of data means? What are the consequences or impacts? Who should be taking notice of it, and what should they do?

Widget

During the 2008 Presidential election, colored cherries at this
Minneapolis airport bar let you indicate your political affiliation



Tooltip

Door lock at Hotel Blake, Chicago



Fixed layout

Raised ring in cup lid keeps stacked cups from slipping



Related posts: Interfaces IRL

• Whitney Quesenbery's workshop on selecting user research methodologies (PDF) – This is definitely an FAQ and this paper gives some good frameworks for choosing. Best stuff starts on page 9.
• A business will gain from 10 to 50% more customers using a air dancer inflatable puppet. – Drivers tune out the surrounding signs. They are focused on the road and ahead. If a driver was to read and look at each business on every block he or she drives by, they would simply have sensory overload. An air dancer placed within their field of vision, dancing and waving around with your message simply can not be tuned out.

  Only the best air dancer material (1.3 oz coated ripstop), artwork is cut and sewn with boat sail insignia material. We make them right here in our California facility. Unlike other units that last 6 weeks, our unit will last 6 months. Dancer warranty / 90 days and workmanship warranty / 6 months. Fan warranty is one year. The best dancing balloon warranty in the industry. We only use the 18” fan. Some companies use only a 12” fan.

  Including Air Dancer, Arrow Dancer, Fly Guy and 2 Leg Patented Dancing Man

• Kaboom Advertising – Street Stunts – Whether it’s a huge gorilla chasing a banana through the streets of a major market or a giant smile running and hugging a donor at a major high-end fundraising gala, we create circumstances that attract the attention of the local market and publicity to fuel peer-to-peer recommendations. By inviting or leaking the event to the press, the brand is given a bit more credibility and prolonged exposure to the community at large.

A morning at the Santa Barbara zoo reveals some interesting frames and reframes.

Donors to the zoo are “Foster Feeders”, a more nurturing and sustaining view of how cash ends up as food.

Adding a card to a parking meter is an attempt to present the payment-for-service device as a donation opportunity. It’s a bit of a leap and maybe not the right connotation for the zoo’s purposes.

You could pay to ride with a plastic giraffe, or you could gaze upon a real one.

Even the benches are up for sponsorship. Here’s a plaque-hole which may simply be a lack of maintenance but gently offers the possibility of Your Name Here.

On display at a new exhibit: Man.

Cockroaches made all the more frightening when a puppeteer-like hand enters the frame to flip them over, pluck out the dead ones, and drop off some food.

Everyone gets the chance to be a zoo animal!

• Large collection of (actual?) screenplay pitches (technically query letters). – Just one:
  Title: Remnants of Hammers
  Logline: Constant bickering drives this comedy-drama as the plots of immature Bill, rabble-rousing Eldon, and ex-Marine George converge upon poor Dr. FitzUrse.
• The Che brand – In "Che’s Afterlife.” Casey has written a book that is not only a cultural history of an image, but a sociopolitical study of the mechanisms of fame. It is about how ideas travel and mutate in this age of globalization, how concepts of political ideology have increasingly come to be trumped by notions of commerce and cool and chic, and how the historical Che gave way to other Ches: St. Che, said to possess the ability to perform miracles; Chesucristo, a Christ-like figure revered for his ideals, not his advocacy of violence; an entrepreneurial Che, promoting the lesson “that individuals should honestly strive to produce their utmost for the good of all”; and the Rock ’n’ Roll Che, more representative of youthful anti-authoritarianism than of any political dogma. Che has become a generic symbol of the underdog, the idealist, the iconoclast, the man willing to die for a cause. He has become “the quintessential postmodern icon” signifying “anything to anyone and everything to everyone.”
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• Vermont's first IHOP gets permission to go beyond standard franchise menu and offer Vermont maple syrup – “You can’t open up a Vermont pancake shop without Vermont maple syrup,” said Sam Handy Jr., who is the restaurant’s general manager and whose family owns the franchis
• Symbols of pot-subculture on the threshold of the mainstream – The significance of April 20 dates to a ritual begun in the early 1970s in which a group of Northern California teenagers smoked marijuana every day at 4:20 p.m. Word of the ritual spread and expanded to a yearly event in various places. For fans of the drug, perhaps the biggest indicator of changing attitudes is how widespread the observance of April 20 has become, including its use in marketing campaigns for stoner-movie openings (like last year’s “Harold & Kumar Escape from Guantánamo Bay”) and as a peg for marijuana-related television programming (like the G4 network’s prime-time double bill Monday of “Super High Me” and “Half Baked”). Events tied to April 20 have “reached the tipping point in the last few years after being a completely underground phenomenon for a long time,” said Steven Hager, the creative director and former editor of High Times. “And I think that’s symptomatic of the fact that people’s perception of marijuana is reaching a tipping point.”
• Chinese government database doesn't recognize all the language's characters, creating 60 million edge cases – New Chinese government computers are programmed to read only 32,252 of the roughly 55,000 Chinese characters. At least 60 million Chinese with obscure characters in their names cannot get new ID cards — unless they change their names to something more common. Since 2003 China has been working on a standardized list of characters for people to use in everyday life, including when naming children. A government linguistics said the list would include more than 8,000 characters. Although that is far fewer than the database now supposedly includes, the official said it was more than enough “to convey any concept in any field.” About 3,500 characters are in everyday use.

• Survey Says Baby Boomers Think Playing With Your Blackberry During A Meeting Is Rude – The 'tude in the blog entry about the survey is as interesting as the 'tude the survey's creation and content point to. Social norms shift and that gets introduced and changes the way people interact gets put through the social norm filter: is it rude? Is it distracting? Should other people stop doing it? Or should we get over it? This just points to the transition we're going through rather than offering any clear sense of what's going on. Full disclosure: I'm a Gen-Xer and I bolted from a boring presentation a few weeks ago when the person behind me tapped on the shoulder and asked me to stop using my iPhone as she found it distracting [I was discreetly using Google Reader in my lap].
• Gartner's Hype cycle – a graphic representation of the maturity, adoption and business application of specific technologies – Hype cycles characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens with the introduction of new technologies.They also show how and when technologies move beyond the hype, offer practical benefits and become widely accepted.

  Five phases of the hype cycle
  1. "Technology Trigger" —A breakthrough, product launch or other event that generates significant press and interest
  2. "Peak of Inflated Expectations" — Frenzy of publicity typically generates over-enthusiasm and unrealistic expectations; There may be some successful applications of a technology, but there are typically more failures
  3. "Trough of Disillusionment" — Fails to meet expectations and becomes unfashionable
  4. "Slope of Enlightenment" —some businesses experiment to understand the benefits and practical application
  5. "Plateau of Productivity" — benefits become widely demonstrated and accepted

(This post originally appeared on Core77)

There’s a strong fascination cum infatuation with semi-secret rules that explain why we do what we do. Even In Treatment uses Gladwell (the form’s biggest popularizer) to forward a common misconception about therapy while creating dramatic tension.

In a recent counter-intuitive example, a study indicates that people ordering from a menu that includes healthy and less-healthy options will feel more free to choose the less-healthy option. The theory isn’t totally clear (perhaps a vicarious “I’ve been good” hit comes from the presence of those other items) and its extensibility to other choice behaviors isn’t at all clear.

And in the “no duh” category, another study that looked at radiologists found that “when a digital photograph was attached to a patient’s file, radiologists provided longer, more meticulous reports. And they said they felt more connected to the patients, whom they seldom meet face to face.” Although I wonder if the folks at the passport office, with their surplus of mortifying headshots, would support this study, it really just makes sense and could be applied to all sorts of intermediated interactions, both asynchronous (i.e., mortgage applications) and synchronous (ie., tech support chat). For further study, does an avatar or a stock photo work as well as photograph? Do other biographical details work as well? And how long does this effect last?

If you’re into anecdotes and theories that can help you explain, predict, and otherwise impress those around you, check out Lone Gunman, Overcoming Bias and Freakonomics .

Meanwhile, we’re ready to casually cite the classic marketing/business/social science examples, such as the Add An Egg phenomenon, the Kitty Genovese effect, how a waiter’s tip can decline precipitously based solely on the waiting-time for the bill (citation anyone?) and the Hawthorne Effect.