Frames of Reference at the Zoo

A morning at the Santa Barbara zoo reveals some interesting frames and reframes.

foster
Donors to the zoo are “Foster Feeders”, a more nurturing and sustaining view of how cash ends up as food.

change
Adding a card to a parking meter is an attempt to present the payment-for-service device as a donation opportunity. It’s a bit of a leap and maybe not the right connotation for the zoo’s purposes.

giraffes
You could pay to ride with a plastic giraffe, or you could gaze upon a real one.

bench
Even the benches are up for sponsorship. Here’s a plaque-hole which may simply be a lack of maintenance but gently offers the possibility of Your Name Here.

man
On display at a new exhibit: Man.

wrist
Cockroaches made all the more frightening when a puppeteer-like hand enters the frame to flip them over, pluck out the dead ones, and drop off some food.

egg
Everyone gets the chance to be a zoo animal!

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