• IxDA SF presents Interaction09 Redux – Saturday, March 14th – I'll be leading a condensed version of my IXDA workshop from Vancouver (Well we did all this research…now what), looking at a framework for transforming questions into answers, answers into insights, and insights into actions.
• Steve's photos from Vancouver, Feb 2009 – I was in Vancouver to run a workshop at the IXDA conference and to visit family. Some of the photos will make their way into dedicated blog posts but meanwhile here's the whole set.
• Juice is in the details – Tropicana's redesign is being heralded for the caps that look like oranges. We've got a carton in the fridge and it's as plain as plain can be, so I'm not sure where these great caps are lurking. Meanwhile, back in 2006 we were seeing orange-looking caps on Florida's Natural packaging.
• Tropicana reverts to "classic" packaging after their crappy redesign is met with broad scorn – Mea pulpa: "Asked if he was chagrined that consumers rejected the changes he believed they wanted, Mr. Campbell replied: “I feel it’s the right thing to do, to innovate as a company. I wouldn’t want to stop innovating as a result of this. At the same time, if consumers are speaking, you have to listen.”"

This is what AT&T tells you – using a Windows error dialog – about your rollover minutes when you try to change your mobile plan:

NOTE: By requesting a new rate plan with rollover, your accumulated Rollover Minutes in excess of the new plan’s number of monthly anytime minutes will expire at the beginning of your next bill cycle. Example: If you currently have 1,000 Rollover Minutes and you change to the Nation 900 with Rollover plan, you can only carry over 900 of your Rollover Minutes to your new rate plan. Do yuo want to continue with your rate plan change?

Not a very good way to have a helpful interaction with a customer.

I got this thing in the mail from a company called Veer. The cover slip said: “A giant hand. Angsty Cats. Rioting Models.”

How could I not open it?

It turned out to be a huge advertisement poster. It was so big that once I’d unfolded it, I had to lay it on a chair.

It looked like such a pain in the ass to fold it up again that I left it lying there and went and made coffee.

I was standing in the living room again a few minutes later deciding what to do with my Saturday morning, and I started absentmindedly reading some of the copy on the poster.

It was like I’d created a Veer billboard in my living room.

There was a picture of a sweatshirt I thought was kind of cool. Turns out it’s for sale at Veer’s website. (Veer’s primary business is selling stock photography, fonts, and other graphic design resources.) Then, a description of an animated short that sounded interesting, free to view on the site.

Next thing I know, I’m on my way to Veer’s website, looking for the sweatshirt and the film. Wow. They really got me, didn’t they!

In consideration of the web’s enormous power and ubiquitous presence as a commercial tool, I think this is a testimony to the continuing importance of things you can touch, that interpose themselves in our three-dimensional spaces.

But the story’s not over…

Veer’s website is down.

At this point, I’ve been so adroitly manipulated from being a complete bystander to actively seeking out this company that I’m sure this shutdown itself is also part of the strategy: a way to get me to come back on Monday and talk to someone at Veer, hooked in just a little deeper by thinking I’ve serendipitously ended up with this 10% discount opportunity.

Now I’m caught up in this interesting meta-story–curious about Veer’s tactical moves, wondering if they are being as deeply strategic as I’m imagining?

This whole interaction is an object lesson in the complexity of moving a potential customer back and forth between realspace and webspace, and how many interesting ways there are to go about pursuing this objective.

We’ll see if I use the 10% discount to buy a sweatshirt.

I thought this advertising bear in Shinjuku was cool, and so stopped to take a picture. The bear saw me and posed with the typical Asian two-fingered V-gesture. After I took the photo, I did my best gaijin attempt at a bow. The bear returned the bow, and then saluted me.

Without a common language (indeed without a common species) we had an interesting opportunity to share our knowledge of each other’s culture in gestures. And although I rarely salute my friends and family, I understood its intent as a gesture-of-Western-origin.

Japan is quite impenetrable to the outsider, and it’s easy to subsist on a parallel layer, free from the possibility or opportunity for everyday interactions. In our two weeks that moat was crossed less than a dozen times (i.e., the couple in a cafe who smiled and waved at me when I peered in the window and inadvertently triggered the sliding door, letting in some very cold air; the couple who saw us eating Taiyaki (cooked sweet batter filled with bean paste in the sahpe of a fish) and explained what it was, what is was called, and compared camera models) and each time was rewarding in its own small way.

But making this connection with a bear, in the land of kawaii, was briefly and intensely magical.

Wind-and-rainstorm-related power outages today brought telecommuters in my area out of the woodwork.

I stopped at the hardware store, bought a power strip , covered my old 280Z with a plastic tarp in the parking lot, and settled in for a day of work at a local cafe that still had power and a functioning internet connection.

The power strip was a good move-made me instantly popular.

A couple squeezed over to make room for me. They were talking about going to a movie, so I looked up the times for them, and then checked some reviews at RottenTomatoes.

This is how a café should be,” said the guy sitting on my right-an MBA student named Steve, I soon learned. Within a few minutes, we had talked consulting and LinkedIn.

Years ago, when email and chat terminals first started appearing as a kind of novelty in cafes, I thought it was one of the saddest things I had ever seen. Wasn’t the point of going to a café to be around people? Who would go to a café and then sit on a terminal and type messages to people who were somewhere else?

Seven years of freelancing and periodic telecommuting later, I understand. Working at the café is social in a non-social way. We get proximity but not interaction.

Today however, we got Live Social Interaction. There must be a tipping point of crowdedness or unusualness that causes people to break the invisible barriers and interact–collaborate, really–in a way that our normal social conventions and level of insularity preclude.

The irony is that it takes a storm or a disaster to break these barriers. I’ve never met anyone who doesn’t really enjoy connecting with people in this way, which begs the question: why don’t we just live like this all the time?

Another toilet picture, dedicated to Gene, who I influenced with my healthy interest in toilet interactions.

From my hotel room in Paris last month. How do you flush this one? Turns out that it’s the middle silver panel. Although there’s little visual indication, the panel is hinged behind just enough that it can be pushed along the bottom. There are almost-invisible letters on the bottom right corner. The left and right panels do nothing, by the way.

At first I thought that circle-in-a-square was some flush button, but it’s a deodorant puck.

Previously here and here.

“Anti-Groping Appli” by games developer Takahashi

was released in late 2005 but has only recently climbed up popularity rankings, reaching No. 7 in this week’s top-10 cell phone applications list.

The application flashes increasingly threatening messages in bold print on the phone’s screen to show to the offender: “Excuse me, did you just grope me?” “Groping is a crime,” and finally, “Shall we head to the police?”

Users press an “Anger” icon in the program to progress to the next threat. A warning chime accompanies the messages.

The application, which can be downloaded for free on Web-enabled phones, is for women who want to scare away perverts with minimum hassle and without attracting attention.

In 2000 I made my first trip to Japan to help our client understand the role of mobile phones (“ketai”) in Japanese culture (in order to discover unmet opportunities for the company with their own customer base). We learned a great deal (both from participation and from observation!) about the indirect manner of communication (for example, the absence of “no”) and heard many stories about how the mobile, through its email capability, had enabled ways to circumvent this. People told us stories of negative feedback from a boss to an employee, or a relationship breakup taking place via the phone, and how that was acceptable.

If it’s culturally difficult to scream “Take your hands off me, you @#$%^$ freak!” on a subway train, then this application makes sense. It seems to acknowledge a need and a culturally-appropriate vector for responding to that need.

Steve in Tokyo in 2000

One of the fun yet challenging aspects of spending two weeks in another country was stumbling over all the little things that I know how to do back home but didn’t work. I paid for a snack using pocket change, and eventually had to hold the pile of coins out to the counter dude so he could take the right amount. The coins say their value, in English, but in order to complete a transaction in the normal amount of time, you have to be familiar. It was an interesting feeling, to be such a foreigner.

At another point, I was riding the DLR (train) with my Oyster (smart card). A conductor comes along to swipe the card and there’s a small interaction where the passenger holds out the card and the conductor holds out the wand (yes, it was a wand, not the usual credit-card-swipey-slot thing). I wanted to put my card on top of his wand, but he wanted to put his wand on top of my card. I was just supposed to know the gesture. Sounds like a bit of a dominance issues, actually.

In using the self-check at Tesco (a grocery store), I realized the software was the same as what I’ve seen here at Home Depot, etc. but when it came time to pay, the voice prompt told me to insert my card into the chippenpin device. Turns out this was Chip-and-PIN, where credit cards and/or ATM cards have extra security via an embedded chip, and an associated PIN. These readers use a different swipe gesture, with the card going in the bottom of the keypad. Anyway, I stood there with my non-chipped credit card, putting it in and out of this bottom slot, to no avail. After I surrendered and paid cash, I realized there was the familiar vertical swipe slot along the bezel of the monitor, a different piece of hardware than the chippenpin.

And this one was subtle but confounding:

This is the TV remote from my Paris hotel room but the London hotel had a similar issue. In my experience, the red power button turns the TV on and turns the TV off. But in both these hotel rooms (and maybe this was a hotel issue more than a Euro issue) the way to turn it was to press the channel buttons. Enter a channel and the TV would go on and display that channel. The power button was actually on “off” button. You can imagine me sitting in front of the TV with a remote and trying to turn it on, in vain, until frustrated random button press gave me the result I wanted.

I often look around at local transit and marvel at how much the cues and other information in those systems are designed for people who already know how to use them; but I was able to plan for and learn about transit enough to be come a fairly comfortable user. It was these small interactions without cues, and under time pressure, where I found myself bemusedly incompetent.

These are the controls for reclining the new first-class seats on American Airlines. Luxury equals complexity, apparently.

I had a fun time at a Microsoft event in SF yesterday, essentially a product demo day, with 300 people watching presenters tweak HTML (and other arcane variants of such code), and then some more intimate discussions on design, user experience and so on by Chris Bernard. Given the emphasis on User Experience, I thought these demo kiosks were lovely but discouraging to use.

Things look nice.

I’m not sure about the term demo assets exactly, and why I need to get them ready, but the mess of a screen at least has a “do this first” zone.

Except it’s a non-stable trick. They put a Windows shortcut on top of that white triangle, but I accidentally dragged it when I went to click it. It’s not really a button, it’s a fake button, and one that easily breaks when someone tries to use it. Oops.

Okay, so now you do the double clicking they want you to do. And up comes a DOS window that lasts more than 1 second. Maybe I’m just un-tech enough to have that bother me, but it really seemed like the backstage was being revealed in a way that it shouldn’t. Why do I see DOS stuff when I’m running a new Windows app?

Anyway, it wasn’t clear what that was doing (perhaps restoring things to a pristine state) and it was even less clear what to do next. Some things to click were just Word documents that you couldn’t interact with (that’s a demo?), and others were apps that gave dire warnings about expiring betas. Again, maybe I’m not the right person to be trying this stuff anyway, but you can see that the commitment to design and user experience has a long way to go.

My hosts were exceedingly kind with their time and made me feel very welcome, so I apologize for having the poor grace to only post something negative. I suspect they are only too aware of the many instances of this sort of thing going on, and are marching uphill. But at least they are marching!