click screenshot to enlarge

This is an interesting new feature from Google. At least, I’ve only noticed in the last few days, and I haven’t seen it mentioned on the usual blogs that hype every new thing that Google does (I guess this is just an improvement in searching and that’s just so – yawn – less interesting than other Google improvements or innovations).

Looks like the top result for a search (but only certain type of searches – it doesn’t work for portigal or portigal.com – is it only for sponsored?) come up with not only the links to the site, but also a selection of links to other pages in that site. Interesting tradeoff between useful and clutter. I’m not sure yet what I think; I imagine I’d typically want to open the page anyway, and then use the context of that page to choose my subsequent links. But I guess if you knew you wanted to do something specific on that site, like check arrival times, if there is enough info in the link shown in the Google result, you might try that.

We’ll see what happens. Nice thing about the web – companies can try out new features easily and take them away or improve them easily (sure, it’s not easy exactly, but if you wanted to do this with a car feature, that’d be a lot harder).