Posts tagged “furniture”

Trash talk

I posted a few months ago on on design studio Blu Dot’s New York leave-behind/Big Brother-is-watching-you (and wants to know what you did with that chair) marketing campaign.

For anyone interested in the aftermath, Rob Walker’s latest Consumed column in the New York Times includes a few anecdotes about what happened to the Blu Dot chairs that were the campaign’s focus, and some interesting backstory from Mono, the marketing agency that put the whole performance piece/stunt/campaign together.

ChittahChattah Quickies

  • Percival Everett's short story, “The Appropriation of Cultures” – This is the second story in this podcast and is an entertaining and powerful piece of fiction about the meaning of symbols and the power that we might seize to change that meaning. Culture jamming as narrative device, in other words.
  • Ethnography is not an in-home interview – Grant McCracken considers the emerging finger-pointing as Tesco doesn't do as well in the US as they had hoped. Was research (or rather, poor research) to blame? I share his concern about people going through the motions and claiming they've done the research. A prospective client asked us the other day why they would hire us as opposed to simply borrowing a video camera from his brother and dropping into some of their target offices. It's an important question because it reveals a common mindset. My short answer was that they should definitely do that, but that the expertise we are bringing includes (but is not limited to) the ability to plan and execute those interviews so you really do get to something new, and the process for analyzing and synthesizing that data so that we can identify what it means to them and what the opportunities are. Perhaps, as McCracken suggests, Tesco failed to do just that.
  • Standing/adjustable height work surfaces, long available in workplaces, are being tried out – with seeming success – in schools – Teachers in Minnesota and Wisconsin say they know from experience that the desks help give children the flexibility they need to expend energy and, at the same time, focus better on their work rather than focusing on how to keep still.

    “We’re talking about furniture here,” she said, “plain old furniture. If it’s that simple, if it turns out to have the positive impacts everyone hopes for, wouldn’t that be a wonderful thing?”

The cradle will rock

I’m quoted in today’s Boston Globe

Like a lot of design-conscious urbanites with modern tastes, Alberta Chu and Murray Robinson have put a lot of creative energy into decorating their home, a fashionable loft in the South End with 20-foot ceilings, spare white walls, and a spectacular wall of windows.

It’s furnished with vintage chairs by Harry Bertoia. An Italian sofa by Massimo Morozzi. A giant minimalist print by Richard Serra. Even their dish rack has a big-name designer: Marc Newson, the Australian superstar.

So when their daughter Kaia was born two years ago, the thought of disrupting their carefully considered contemporary landscape with fussy, frilly baby furniture wasn’t exactly appealing.

Not all designers, however, agree this trend toward upscale, adult-centric children’s furniture is a good idea. “There is this idea out there that we have to protect our children from the chaos of an ugly world. Well, we’d better not let them go out of the house . . . because that garish aesthetic influence they are trying to insulate them from is ubiquitous,” said Steve Portigal, founder of Portigal Consulting, a California firm specializing in research, design, and business strategy.

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