Posts tagged “child”

Alexandra’s War Story: When One Door Closes

Alexandra Wills is an ethnographer working at Fuse by Cardinal Health, an innovation center in Columbus, Ohio. She told this story on stage at Midwest UX 2017.

I’ll never forget when I did ethnographic research for a project aimed at helping a car manufacturer learn what Millennials with small children really needed.

The project was hard. Taking on a project at the height of the Great Recession meant navigating a radical change in client engagement from what I had experienced since starting the work two years prior. “It’s Friday at 5 p.m. in Ohio and you want me in Los Angeles on Monday?” Okay. “We’re doing video diaries and in-home interviews and a post-interview ideation session with participants in two cities, all in two months?” Okay.

Added to all that, I had a nine-month-old and simply didn’t want to leave her for days at a time. Over the past few months of work, I had already breast pumped on an airplane and in dirty airport bathrooms. I had already begged flight attendants and fast food workers for ice to put in the cooler carrying pouches of my “liquid gold.” Did I mention it was my birthday?

At one point in the project, I was hanging out with a family in Austin who had a toddler. I knew nothing about toddlers. After all, I had a nine-month-old. Did I mention I am not a ‘kid person’?

We had just returned from running errands in their car. As we got out of the car, they were showing me some specific details about the vehicle. They had a Honda Element – the car with the interesting doors that open and close like a book. I was paying close, close attention to the parents and I had no idea that the little kid was right near me. So I closed the door. Suddenly, we all heard the kid screaming! His parents rushed to his side and looked him over, examining his hands. All I could do was yell impulsively, “I didn’t do it!” I was horrified. I thought, “I hurt a child! This child! A participant’s child! Oh noooooo this is bad. How am I going to fix this? What am I going to tell Melinda (my boss)?” To this day I don’t know if his finger got caught in the door, or if me closing the door just scared him.

There was no blood, no broken fingers. But inside, I wanted to die. I already felt plagued by my own mommy guilt and that feeling spread throughout my body like lava. So, not only did I feel like a horrible mom for leaving my kid, but here I was in Austin, making someone else’s kid cry. What a moment. Needless to say, any rapport I had developed in my time with the family evaporated in that instant.

I stopped recording, stepped back, apologized to the mom and waited for the parents to finish calming down their kid. I waited for them to say, “This is over.” They didn’t. Miraculously, they continued the interview, even if I could feel all their judgment the entire time as we wrapped things up. “Maybe I didn’t traumatize this family,” I thought insecurely.

The icing on the cake was that we used video to capture all our data, so not only did this happen, but my boss got to see the whole thing when she reviewed the video. Later in the project I mentioned the incident and she said, “Yeah I saw that.”

Getting around

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Man and boy, Chicago

The US auto industry now has its own crisis news page.

In a recent Daily Show interview, Jon Stewart and UC Davis transportation expert Daniel Sperling pondered the idea of using this crisis as an opportunity to put money into building a new, more sustainable transportation infrastructure.

A friend of mine has put down a deposit on the Aptera, but is unclear about when his car will be coming.

While all of the alternatives to gas-powered vehicles have their pros and cons, the current personal transportation model is providing clear feedback that it’s time for some divergent thinking on this topic.

What do people really want and need? Are there viable paradigms besides the “car-in-every-garage” (e.g. Zipcar, etc.)? How are systems as complex and socially/economically ingrained as the auto industry and vehicle infrastructure best addressed?

Related posts:
This year’s (business) models
Rage With The Machine
Cultural reverse engineering
Parody as time capsule

Won’t Somebody Think Of The Children?!

Joan Acocella looks at a a few books about child-rearing and explores the zeitgeist through the lens of our current parenting practices. The piece looks at the complex relationship between shifting behaviors, norms, and pressures, the products and services that emerge to serve them, and the medium- and long-term societal consequences. Fascinating stuff.

When the student goes off to college, overparenting need not stop. Many mothers and fathers, or their office assistants, edit their children’s term papers by e-mail. They also give them cell phones equipped with G.P.S. monitors, in order to track their movements. In Marano’s eyes, the cell phone, by allowing children to consult with their parents over any problem, any decision, any “flicker of experience,” has become the foremost technological adjunct of overparenting.

Students provided with such benefits may study harder and, upon graduation, land a fancy job. On the other hand, they may join the ranks of the “boomerang children,” who move straight back home. A recent survey found that fifty-five per cent of American men between the ages of eighteen and twenty-four, and fourteen per cent between the ages of twenty-five and thirty-four, live with their parents. Among the reasons cited are the high cost of housing, heavy competition for good jobs, and the burden of repaying college loans, but another factor may be sheer habit, even desire. Marano and others believe that, while hovering parents say that their goal is to launch the child into the world successfully, the truth lies deeper, in some dark dependency, some transfer of the parent’s identity to the child.

ChittahChattah Quickies

Harness Buddy? No more blank-buddy product names!

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I’m staying in a hotel in Anaheim that is just minutes from Disneyland. We can see the Matterhorn, as well as the famous monorail. All behind a barbed-wire fence. And plenty of parents of children. I saw several with these monkey-leashes. I thought that was a parenting trend that went out in the 70s. Maybe it’s back, with a new design that makes it fun and tolerable for everyone? The character and tail-as-leash creates more of a playful appearance (versus the BSDM imagery of the traditional harness). Do the kids feel any differently? Or do the parents feel better, especially with a reduction in the looks of disapproval that parents are always subject to when they raise their children in public?

The cradle will rock

I’m quoted in today’s Boston Globe

Like a lot of design-conscious urbanites with modern tastes, Alberta Chu and Murray Robinson have put a lot of creative energy into decorating their home, a fashionable loft in the South End with 20-foot ceilings, spare white walls, and a spectacular wall of windows.

It’s furnished with vintage chairs by Harry Bertoia. An Italian sofa by Massimo Morozzi. A giant minimalist print by Richard Serra. Even their dish rack has a big-name designer: Marc Newson, the Australian superstar.

So when their daughter Kaia was born two years ago, the thought of disrupting their carefully considered contemporary landscape with fussy, frilly baby furniture wasn’t exactly appealing.

Not all designers, however, agree this trend toward upscale, adult-centric children’s furniture is a good idea. “There is this idea out there that we have to protect our children from the chaos of an ugly world. Well, we’d better not let them go out of the house . . . because that garish aesthetic influence they are trying to insulate them from is ubiquitous,” said Steve Portigal, founder of Portigal Consulting, a California firm specializing in research, design, and business strategy.

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