• The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics – Using a flood of new tools and technologies, each of us now has the ability to collect granular information about our lives—what we eat, how much we sleep, when our mood changes.
  Not only can we collect that data, we can analyze it, looking for patterns, information that might help us change both the quality and the length of our lives. We can live longer and better by applying, on a personal scale, the same quantitative mindset that powers Google and medical research. Call it Living by Numbers—the ability to gather and analyze data about yourself, setting up a feedback loop that we can use to upgrade our lives, from better health to better habits to better performance.
  Nike has discovered that there's a magic number for a Nike+ user: 5. If someone uploads only a couple of runs to the site, they might just be trying it out. But once they hit 5 runs, they're massively more likely to keep running and uploading data. At 5 runs, they've gotten hooked on what their data tells them.
• To Sleep, Perchance to Analyze Data: David Pogue on the Zeo sleep monitoring system – Just watching the Zeo track your sleep cycles doesn’t do anything to help you sleep better. Plotting your statistics on the Web doesn’t help, either.

  But the funny thing is, you do wind up getting better sleep — because of what I call the Personal Trainer Phenomenon. People who hire a personal trainer at the gym wind up attending more workouts than people who are just members. Why? Because after spending that much money and effort, you take the whole thing much more seriously.

  In the same way, the Zeo winds up focusing you so much on sleep that you wind up making some of the lifestyle changes that you could have made on your own, but didn’t. (“Otherwise,” a little voice in your head keeps arguing, “you’ve thrown away $400.”)

  That’s the punch line: that in the end, the Zeo does make you a better sleeper. Not through sleep science — but through psychology.

• Baechtold's Best photo series – While they are framed as travel guides, they are really more visual anthropology. A range of topics and places captured and presented in a compelling and simple fashion, illustrating similarities and differences between people, artifacts, and the like.
• It's girls-only at Fresno State engineering camp – This is the first year for the girls-only engineering camp. Its goal is to increase the number of female engineering majors at Fresno State, which lags behind the national average in graduating female engineers. Nationwide, about 20% of engineering graduates are women. 20 years ago the national average was 25%. At Fresno State, only 13% of engineering graduates are women.

  Jenkins said he hopes the camp will convince girls "who might not have thought about it" that engineering is fun, and entice them to major in engineering.
  (via @KathySierra)

• Selling Tampax With Male Menstruation – This campaign, by Tampax, is in the form of a story featuring blog entries and short videos. The story is about a 16-year-old boy named Zack who suddenly wakes up with “girl parts.” He goes on to narrate what it’s like including, of course, his experience of menstruation and what a big help Tampax tampons were.

• Tracing the Evolution of Consumer Electronics. What’s Next? – An interactive graphic (although I like the static print version better) by Joe McKendry painting the picture for convergence (or not): "How our diverse species of consumer electronics — books, music, computers, and phones — have evolved. Will a single device ever unite them all?"

From Leuven, Belgium. Interface controls for a media player, presented out of their default context. Note how the set of controls has grown since the days of (say) portable tape recorders, what with the move to digital. Yet I’m struck how comfortable they are to look at, just at painted on a wall.

See more of my pictures from Belgium here.

• The Global Digital Divide: No Profit From Developing Nation Users – Web companies that rely on advertising are enjoying some of their most vibrant growth in developing countries. But those are also the same places where it can be the most expensive to operate, since Web companies often need more servers to make content available to parts of the world with limited bandwidth. And in those countries, online display advertising is least likely to translate into results.

  Last year, Veoh, a video-sharing site operated from San Diego, decided to block its service from users in Africa, Asia, Latin America and Eastern Europe, citing the dim prospects of making money and the high cost of delivering video there.

  “I believe in free, open communications,” Dmitry Shapiro, the company’s chief executive, said. “But these people are so hungry for this content. They sit and they watch and watch and watch. The problem is they are eating up bandwidth, and it’s very difficult to derive revenue from it.”

• Omegle: Talk to Strangers! – A social-networking site for people who are burned out on their friends and want to interact with people they do NOT know: "When you use Omegle, we pick another user at random and let you have a one-on-one chat with each other. Chats are completely anonymous, although there is nothing to stop you from revealing personal details if you would like."

From What I’ve Learned: Vint Cerf (“creator of the Internet”) in the latest Esquire magazine (italics mine)

There was a first “Oh, no!” moment. That was the first time I saw spam pop up. It could have been as early as ’79. A digital-equipment corporation sent a note around announcing a job opening, and we all blew up, saying, This is not for advertising! This is for serious work!

(Update: link to article here)

It’s not A digital-equipment corporation (and really, who speaks like that?) It’s Digital Equipment Corporation, aka DEC, aka Digital.

One letter changes the details of the story somewhat (I suppose it’s not crucial to know who sent this first spam), enough to make it clear that the copy editor had no context about the era in technology and business that Cerf was talking about.

I’m reminded of the challenges with interviews transcribed using an overseas service:

Male: It keeps searching and then it is–

Female: So what did it come up with?

Male: Well, I did come up with tickets.

Female: Get out, you are kidding me. I should go, where is this at? In Denver?

Male: Denver, yeah. In the Betsey Center.

Female: Okay, well try and find me some tickets in Tampa.

I’m pretty sure the Betsey Center is actually The Pepsi Center.

This restroom-last-cleaned-at status box is a digital device that replaces a familiar paper version. I’m not totally clear what the function of this has been: enforce compliance by employees who are responsible for doing the cleaning, remind the public that (appearance notwithstanding) the institution does indeed care about restroom cleanliness?

How does making it digital improve the performance? Is it the meaning of digital (to the public, or the monitored staff?) or the usability of the technology (one button press replaces writing by hand?) or the affordances of the technology (networked data tracking to look for patterns over time/location?)…

Read the story for an obviously simplified version of how Kodak had the technology but didn’t enter the market. Innovation, as always, presents significant cultural challenges.

More digital camera history here

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