Real Women, Real Beauty, Fake Ethnography

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Dove

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has been making a big splash with its recent advertising campaign based on showing Real Women with all their flaws (i.e., a range of body tapes and ages that aren’t typical hair/skin care models), so it’s not surprising that a recent ad for Dove used the aesthetic of ethnographic interviews. This has been done a zillion times, especially in the last few years as ethnography becomes a more common touch point in our culture (and as the producer and the consumer collapse further). I’ve written about this many times, but I’m still struck whenever I see an ad doing this.

The Dove ad involved women being interviewed while they were bathing, and it cut between lower-quality video clips of several different women, with half of the clips being about the product, and half being about the process of being interviewed: “Oh, I’m in the tub, isn’t this a bit awkward?!”; “You’re all up in my armpit now.” were two examples.

I know a fair amount of research does get done in seemingly impossible settings such as the bathroom, but I’ve never been directly involved in such a study myself. I did see a Whirlpool presentation many years ago about how they did such a study (i.e., people wear bathing suits) but overall it sounds pretty fun just for the added challenges of establishing a comfortable rapport in such a socially awkward setting.

Attack of the $1 DVDs

The New York Times writes about $1 DVDs, which are not bootlegs but simply films which have lapsed into the public domain for one reason or another.

Digiview actually paid for the rights to ‘American Vampire,’ a kind of ‘Beach Blanket Beowulf’ starring Carmen Electra of ‘Baywatch.’ Whether anyone will pay for the DVD is unclear. ‘Just because it’s a dollar doesn’t mean people want it,’ said Mr. Rosenberg, of Home Media Retailing. Indeed, a nickel might be too much for a DVD of Raymond Burr in ‘Bride of the Gorilla.’

Mr. Rosenberg said the novelty of dollar DVD’s would soon fade. ‘There’s a great danger of overdistribution,’ he said. ‘This is a business without much room for profit – either in the making or the selling. A year from now, most cheap DVD’s will be gone from stores.’ One ‘Killer Shrew’ alumnus hopes to cash in while the cheapness lasts. ‘This craze could build an audience for the sequel I’m writing,’ said Mr. Best, who played the stuttering Sheriff Rosco P. Coltrane on ‘The Dukes of Hazzard.’

He has nearly finished a first draft of ‘Killer Shrews II.’ The plot is fiendishly simple. ‘I return to Shrew Island to rescue a bunch of teenagers,’ he reported. ‘A new mad scientist has turned herself into a human shrew that not only chews, but swims.'”

The Genies Are Out of the Bottle

NYT piece compares and contrasts the feminist cultural issues at play in two TV series’ – Bewitched and I Dream of Jeannie

Where ‘Bewitched,’ with its tales of a housewife who doesn’t exercise her full talents, seemed attuned to Betty Friedan’s landmark 1963 book, ‘The Feminine Mystique,’ ‘Jeannie’ came straight from the orbit of Hugh Hefner. Set in the world of swinging bachelor pilots on Florida’s Cape Kennedy beaches, the show seemed like a 14-year-old male’s fantasy: a scantily clad girl-woman, played by Barbara Eden, who calls our hero ‘master’ and can be shrunk to doll size, placed in a phallic bottle and stashed next to the hi-fi.

Unlike Samantha’s brand of benignly empowered womanhood, Jeannie’s magic was capricious, often performed in fits of childish pique. Samantha cast spells with an adorable nose-twitching marimba trill, but Jeannie’s petulant arms-folded nod came with an accompanying ‘sproing’ that was only a tad less audibly priapic than the ‘schwing’ from ‘Wayne’s World.’ Jeannie represented wife as plaything, harpy and sexual menace.

Yet Samantha and Jeannie had something important in common: both came under the thumbs of not just men, but pointedly poor specimens of manhood. The implication was clear: even the most powerful woman comes in second to a marginal man, who dominates the household solely through patriarchal privilege. That genie bottle has a glass ceiling.

‘Here were women with enormous powers – zapping Major Nelson to Antarctica or turning Darrin into a parakeet,’ said Susan J. Douglas, author of ‘Where the Girls Are: Growing Up Female With the Mass Media’ and a professor of communication studies at the University of Michigan. ‘But what was important was that at the end of the episode, Samantha was standing there in her little shirtwaist dress, holding a martini for Darrin.”

Exchange Evolution

The photo is definitely quaint but still matches our iconic image of how trading (whatever that is; most of us have little understanding of the mechanics of markets or the activity of trading). Maybe we picture men in jackets with numbers on ’em, holding phones and throwing pieces of paper and yelling and yelling. But that era has disappeared as technology has eliminated the need for a central place. Trading takes place in distributed facilities, owned and operated by “banks” (including Morgan Stanley et al) not in centralized facilities owned and operated by exchanges. The Chron today considers the history of the exchange in San Francisco, now a gym.

A 1999 article in The Chronicle reported that only about 5 percent of the 17.5 million shares traded daily there involved personal interaction on the exchange floor.

The romance was ending. Warren Langley, president and chief operating officer of the exchange from 1996 to 1999, wrote in an e-mail that those who had devoted their lives to the exchange “really were in pain as the world of technology and telecommunications made floor-based exchanges obsolete (and made the value of their jobs go away).”

In 2001, the exchange announced a merger with the electronic marketplace corporation Archipelago, eliminating the need for brokers to interact face to face, and sold the trading floor in 2002.

He can see the writing on the wall

If you attended the 2002 IDSA conference, you may have seen architect Bruce Tomb talk about his experience with his others in his community graffiti-ing or removing graffiti from his building, and how he essentially turned it into an ongoing art project. I wrote about it here (six boxes down, in blue) and today the SF Chron has an in-depth piece about Tomb and his building.

The posters are bright, papered over each other and peeling. A public gallery of outrage and passion on a former police station that once housed drug dealers, gang members and drunks in its holding cells, the dozens of radical statements plastered on this wall at 23rd and Valencia streets make up what may be the most outspoken site in the country.

Unbeknownst to most passers-by who stop to stare, behind the poster wall lives a quiet man who furiously defends its aesthetic. With his hair slicked neatly back and black Dickies pants that match the sturdy frames of his glasses, Bruce Tomb does not look like a fighter. But for the past seven years, he has fiercely protected the 25-foot square front wall of his home, the former Mission Police Station.

Tomb, an architect, views the 1950s-style industrial building, in which he lives with his family and operates his business, as a beautiful piece of modern architecture and a valuable part of city history. Some of his neighbors disagree, seeing the boxy structure vacated by police in 1994 for a larger precinct house at 17th, six blocks down Valencia Street, as an eyesore.

Make any image a “Polaroid”

This is pretty crazy – you can take any online image and turn it into a Polaroid. Now of course, a Polaroid has many attributes – in the taking, the developing, the texture, the quality, oh and the little spot to write on. This doesn’t really offer all of this, but it still someone qualifies (in someone’s mind) as Polaroid-ness. No doubt this is infringing on something?

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We had a really nice lunch at a fancy-type of Italian restaurant in Midtown yesterday. I just spent 3 minutes on Google maps to see if I could find the name if I knew where it was, but really, it’s too much of a chore and if anyone really cares, they can write me and we’ll figure it out. At any rate, here are the appetizers and the freebie dessert plate. Looked and tasted great! No entrees because maybe we were too hungry when they came?

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