Posts tagged “New York City”

Out and About: Tamara in NYC

Last week Julie and I got to take a bite outta the Big Apple and take in the sights, sounds and sensations of the city streets. Here are a few highlights and memorable moments from the adventure…

Fired folks aren’t the only ones profiting from their appearance on The Celebrity Apprentice. I am not convinced that a restaurant appearing on this show implies endorsement of a quality culinary experience and while the stock photo certainly has the flavor of Reality TV, it doesn’t say “appetizing” to me.

These guys were camped out in front of a Foot Locker store in anticipation of the arrival of the new Nike Foamposite Galaxy a week later. I imagine this is very common, but I honestly can’t think of anything in life that would compel me to camp on a city street for one week.

I initially appreciated the tenor of this little letter to Residents until I got to the end. From, Porter. felt so impersonal! Unless of course, that is his name…

Poetry in motion! Thumbs up to the NYC Department of Transportation for adding a little beauty to the urban landscape.

Garbage and Municipal Branding

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The Fashion Center garbage bags, Fashion District, New York City, 2004

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Stadhuis garbage bags, Leuven, Belgium, 2009

While there is likely a practical driver to these branded garbage bags (controlling the distribution of the special bags ensures that only authorized parties can make use of garbage pickup services), it’s surprising to see them labeled with symbols of pride. Sure, every surface is a branding opportunity and every communication is a change to stay on message, but is this a good thing or a bad thing here? And does it differ between residents and visitors?

Does calling it a report card make it not a survey?

Transit Chief Plans to Ask Riders to Grade Subway and Bus Lines

Riders on each line will be asked to grade different aspects of service, including the cleanliness of cars and stations, safety and the responsiveness of employees.

He said he would also ask riders to list the three things that they thought most need to be improved.

“I want to know what passengers want,” Mr. Roberts said yesterday during a wide-ranging interview that touched on topics as diverse as dirty subway cars and his affinity for the poetry of Robert Frost.

“I think too often people sit around in offices like this and say, ‘O.K., I know better than the customer what it is they want and so this is what we’re going to do.’ I want the customer to drive the priorities.”

…He envisions cards that would be handed out to riders as they exit stations, and which they could fill out and mail in at no cost.

The impulse is good, but broken. Roberts realizes that the truth about riders/customers is not in his office but is “out there.” In the subway. With the riders. The real people.

So what does he do? He sits in his office and creates a piece of paper that will be given to those riders. The paper will be sent back into the office where people in the office will look at the paper and make decisions about what to do.

Why not go out of the office and talk to the riders while they are riding? Take that impulse, Roberts, and follow it to the next level!

Snowfall stops – Central Park

I was in New York earlier this week. On Friday morning I looked out the window and saw this
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I am pretty sure it’s been several years since I had seen snow. After a while it stopped. There was quite an interesting view looking north at Central Park.
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It worked out fine for me; despite some anxiety about just doing basic stuff like getting around when weather was happening, it stopped for good once I left the hotel, and turned into a sunny day. Some annoyance with slush, but it worked out. I was amused at myself having grown up with this stuff but being so completely unsure (or to some extent, unprepared) in dealing with it.

user centered design – sort of – in NYC subways

full story

Mr. Malave was one of dozens of curious riders who attended an ‘open house’ sponsored yesterday afternoon by New York City Transit to show off and receive feedback on a five-car test train, a prototype of the R160, the newest generation of subway cars.

Riders yesterday, told to focus on the FIND panel, were asked questions like, ‘Do you feel reassured that the train is going to your station?’ and ‘How easy or hard is it to read the words and letters on the sign?’

But riders seemed to be paying less attention to the sign than the rest of the car. Some of them said they did not regularly take the Nos. 2, 4, 5 and 6 lines (which use R142 cars, similar in design to the R143) or the L line and so were not familiar with the latest design.

Asked to compare the new car with the F train that she normally rides, Mar?a Romero, 72, a retired nurse’s aide from Gravesend, Brooklyn, said, ‘This is three times more advanced!’ Jared M. Skolnick, 34, an Internet marketer from the Upper West Side, said he admired the bright fluorescent lights, since he often took photographs in the subway.

James V. Sears, the agency’s senior director of marketing research, said the results of the surveys – along with comments from focus groups convened in 2003 – could be incorporated into the final design of the FIND panel.

Right. Because in order to understand the reassurance of a design feature, you simply ask people if they find a certain feature to be reassuring? Sigh!

WTC WTF

I’m here in the Millenium Hilton directly across from the World Trade Center site. I went out about 9:30 pm and there were more than 50 police cars parked alongside the road. Some had flashers on. Police were walking around and standing around. I walked through the area to see what was up; eventually it seemed that they were staging for something else. After about 30 minutes they peeled off in heats of 5 to 20, every few minutes, with lights flashing, and sires whooping. They went in the same direction, but then turned off different side streets.

Why? What was this about? There was one TV crew there; I’ll see if anything is on the news about this.

Update: the waiter in the restaurant says that the police do this every morning, staging before their morning assignments. Maybe this was the evening version? Seems awfully dramatic.

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