• American Idol sponsor AT&T sends text-message ads for upcoming season – Note that they included an opt-out and only targeted heavy texters and previous voters. But this quote from the article is the best: "Mark Siegel, a spokesman for AT&T Wireless, said the message was meant as a friendly reminder." Do companies really believe that advertising – especially intrusive text ads that were not opt-in are "friendly reminders?" That's Pentagon-level rhetoric!

At this year’s North American International Auto Show in Detroit., one of the buzz stories is not about an automobile model.

Radio Flyer car, San Jose, CA, 2008

Palo Alto company Better Place is creating a new approach to powering the electric car by stepping outside the traditional automobile business model.

Better Place positions the electric car battery as an element of infrastructure rather than as part the car itself. This move diffuses $8K-$9K of financial impact borne by the consumer in the traditional business model where the battery is part of the upfront cost of the car.

It’s a great example of tackling a tough problem–maybe in this case, “”how can we build a better battery”–by reframing it and creating an even better problem statement: “How can we make electric cars accessible to and functional for more people.”

Related Posts:
Shah Agassi’s Better Place
Rage With The Machine

The Diamond Dave soundboard (updated link) is getting a lot of heat in the blogosphere lately. Taken from a recently unearthed isolated vocal track of David Lee Roth singing “Runnin’ With the Devil” in the studio, this website provides clickable buttons that trigger various DLR vocal stylings. If you listen to morning radio (and hey, who doesn’t) and hear DJs making prank phone calls to pizza joints using clips from Rocky movies, this is the type of thing they are using – a soundboard.

I really love how the interface takes a fresh, honest (and hilarious) approach to foreshadowing, i.e., giving an indication of what’s going to happen (you might also think about this as feedforward, the complement to feedback). What will happen when you press a button that says “Whoo!”? The first time you try it, you learn very quickly what happens. Once you grasp the basic model (which takes one risk-free moment), the button label descriptions accurately (if cryptically) indicate what the result will be.

I love the idea of a UI with the following controls:

The ahh-hahs:

The whoo-hoos:

and of course my favorite

Sure, it’ll take more learning to distinguish between AHHH HAAAA and AHHHHHHH YEEEEEEAAAHHH and maybe the buttons should be clustered rather than alphabetical, with HHAAAAAYAAAAAAHAAAAH and the similar-sounding AHHHHYAAAAHH near each other. So it’s not perfect, and I doubt there will be a dot-one release to improve the UI along those lines, it’s still a fascinating example of breaking some rules (i.e., number of letters on a button) in order to deliver a better experience, in this case, one that stays very true to the brand promise.

• Chrysalis by Mary Robinette Kowal – Podcast of a science fiction story in which aliens who go through transformative life stages hire documentary filmmakers to capture aspects of their lives that may be forgotten between stages. The narrator grapples with the tension between being a neutral observer and an active participant.

• Wired on the big big money being made selling virtual items in online games – With about 30 workers on staff, Liu was able to keep a gold-farming setup running around the clock. While the night shift slept upstairs on plywood bunks, day-shift workers sat in the hot, dimly lit workshop, each tending three or four computers. They were "playing" World of Warcraft, farming gold at an impressive clip by hunting and looting monsters, their productivity greatly abetted by automated bots that allowed them to handle multiple characters with little effort. They worked 84-hour weeks, got a couple of days off per month, and earned about $4 a day, which even for China was not a stellar wage.
• Wired on Ray Ozzie and cultural change at MSFT: At first, the skunk works-like nature of Ozzie's operation engendered suspicion and resentment – Previously, a big part of any development team at Microsoft was making sure its new product worked in lockstep with everything else the company produced. While that approach avoided annoying conflicts, it also tended to smother innovation. "This philosophy of independent innovation…is something Ray pushed very strongly," Ozzie's approach was to encourage people to rush ahead and build things. Then he'd have a team of what he calls the spacklers fill in the gaps and get things ready for release.
  He spent a lot of time on the physical workspace for his team. He had workers rip down the labyrinthine corridors on one floor and called in architects to create a more open design. Now, walking into the Windows Live Core group is like leaving Microsoft and visiting a Futurama set. Office windows open onto hallways so that quick eye contact can trigger spontaneous discussions. Whiteboards are everywhere. Pool tables, mini-lounges, and snack zones draw people toward the center of the space.

• Mexican Government Runs A Contest To Expose The Hellish Depths Of Bureaucracy – "Ms. Pardo said she thought the competition would not by itself guarantee change. But she said it helped not only to highlight the problem, but also encouraged Mexicans to speak out to try to force change, rather than just accepting the status quo. “Chileans don’t let this happen to them,” she said."

• Ziba's Sohrab Vossoughi on the multitude of sins the consumer electronics companies are guilty of – "Consumer electronics companies need to clearly communicate what their products are about and who they are for." I agree with Sohrab; we find ourselves recommending this very strongly to almost all of our clients. But why are people still writing about this after more than 10 years of usability in the mainstream? I mean this isn't news, except for the fact that it still is true.

Daisy Sour Cream has supposedly been offering Fresh Thinking on their foil seals for several years, but I just noticed it, and was pleasantly surprised. They took an opportunity to create a front-of-house experience when I was expecting a back-of-house experience. They’ve used printing technology to enable a richer experience: they aren’t simply reinforcing their logo after you’ve already purchased; they are providing content that plays emotionally at the most emotional point of usage – when the product is first opened (I’d suggest the multisensory stimulus and associated anticipation is more emotional than eating it, even).

The foil seals on our containers do have a functional purpose – to keep our products their absolute freshest and safest for our consumers. But we wanted them to do more than that. So a few years ago, we created our “Fresh Thinking” foil seals, featuring uplifting, positive thoughts from Daisy. We hope you enjoy reading them as much as we do creating them.

Previously:

• Observational Ephemera
• Swallowing innovation
• What Is The Loon Smoking?
• Fruit 2.0
• Vernacular design – where form ignores function

• Scopophilia – Literally, the love of looking. The term refers to the predominantly male gaze of Hollywood cinema, which enjoys objectifying women into mere objects to be looked at (rather than subjects with their own voice and subjectivity).
• Fabula and Sjuzhet – Fabula refers to the chronological sequence of events in a narrative; sjuzhet is the re-presentation of those events (through narration, metaphor, camera angles, the re-ordering of the temporal sequence, and so on).

The other day I saw some unfamiliar M&Ms packaging in a local drugstore.

The Retro Tube!

I wondered whether this was truly a reissue of an old packaging style or just a marketing ploy—a “remember a time that never was” kind of thing—and I asked an older woman in front of me whether she remembered M&Ms ever having come in that kind of package in the past. She said no, she didn’t.

But, some quick internet research reveals that, in fact, M&Ms really did come in a tube when they were first introduced as “a compact, durable food source for troops during World War II.” (Source: candywarehouse.com)

Not only was this bit of history interesting to learn, but it led to my discovering this really cool interface on the Mars company’s M&M history page.

Related Posts:
Great food and packaging pictures
The New Yorker profiles Roald Dahl