Beyond visual communication

A couple of great examples of alternative ways of communicating information…

Australian financial-advisory firm BT using art installations to explain stock investing (full story at Fast Company )

And going back in time a bit, Ben Cohen (of Ben and Jerry’s ice cream) representing the apportioning of the Federal Discretionary Budget with stacks of Oreo cookies.

Stereotype variations


Old Time Portraits, Vancouver, May 2010

I liked the list of stereotypes that Vancouver-visiting tourists (or locals out for a Real Good Time) might want to be photographed as

  • Roaring 20’s – Mobsters & Molls
  • Victorian
  • Western Guys
  • Saloon Gals
  • Seafaring Folk
  • 1st Nations
  • Early R.C.M.P.
  • Medieval

While these sort of shops are common, the choice of archetypes is an amusing reflection of the local culture.

ChittahChattah Quickies

  • Texting in Meetings – It Means ‘I Don’t Care’ [NYTimes.com] – For more than a decade, my colleagues and I have gathered data on incivility from more than 9,000 managers and workers across the United States, and we’re continuing this work internationally. We have learned a great deal about the problem’s causes and consequences. I define incivility as behavior, seemingly inconsequential to the doer, that others perceive as inconsiderate. Electronic devices lead to more incivility because of their powerful ability to claim our attention — no matter where we are or what we’re doing. No one likes to be snubbed, of course, but the offense can take on a new edge when the winner is a machine.
  • Putting Customers in Charge of Designing Shirts [NYTimes.com] – “The value proposition of customization at retail prices was a cornerstone of our company from the very start,” Mr. Bi tells me by phone from Shanghai, where Blank Label shirts are sewn to customers’ specifications and delivered anywhere in the world in about four weeks. But Blank Label, his Web start-up based in Boston, offers something else that off-the-rack doesn’t: “the emotional value proposition: how expressive something is.” “People really like a Blank Label shirt because they can say, ‘I had a part in creating this.’ ”
  • Google Restricts Ads for ‘Cougar’ Sites [NYTimes.com] – Last week, CougarLife.com, which was paying Google $100,000 a month to manage its advertising, was notified by the company that its ads would no longer be accepted. When notified by Google of the decision, CougarLife proposed substituting a different ad for the ones that were running, picturing older women and younger men together. Cougarlife said it would use an image of the company’s president, Claudia Opdenkelder, 39, without a man in the picture (she lives with her 25-year-old boyfriend). But the advertising department was told in an e-mail message from its Google representative that “the policy is focused particularly around the concept of ‘cougar dating’ as a whole,” and asked if the company would be open to changing “the ‘cougar’ theme/language specifically (including the domain if necessary).” CougarLife forwarded the e-mail messages to The New York Times. Google would not comment on the messages but did confirm that they were consistent with the new policy on cougar sites.

ChittahChattah Quickies

  • ‘Law & Order’ canceled by NBC after 20 seasons: The culprit behind NY show’s demise? Low ratings [NY Daily News] – "Law & Order" is going the way of egg creams. After two decades and 451 shows, NBC pulled the plug on the New York-based series to make room for new shows. The series will end May 24. Once a top-10 show, "Law & Order" had struggled in recent years – along with the rest of NBC's prime-time lineup. This season the show is No. 56 overall.
  • ‘Little Orphan Annie’ comic strip skips off into the sunset [Washington Post] – Daddy Warbucks's favorite pupil-less redhead had enough Depression-tested pluck to survive 86 years in daily newspapers, but now the orphan's outta luck. Come June 13, her clear-eyed comic strip will end as her syndicate, Tribune Media Services, sends her off into the sunset. Canceled. "Believe me, this wasn't a decision we took lightly," said Steve Tippie, TMS's vice president of licensing. "But we also felt that 'Annie,' unlike many strips, has such wide, almost iconic presence in our culture that it would serve the character and our business best if we focused on other channels more appropriate to the 'kids' nature of the property." The strip's current artist, Ted Slampyak, said: "It's almost like mourning the loss of a friend."
  • In Search of Adorable, as Hello Kitty Starts to Fade [NYTimes.com] – Hello Kitty has been licensed to products like dolls, clothes, lunch boxes, stationery, kitchenware, a Macy’s parade balloon and even an Airbus. But amid signs that Hello Kitty’s pop-culture appeal is waning, especially at home, where sales have shrunk for a decade, the company has struggled to find its next-generation version of adorable. Recent flops include Spottie Dottie, a pink-frocked Dalmatian, and Pandapple, a baby panda. Even the moderately successful My Melody (a rabbit) and TuxedoSam (penguin) show no signs of achieving global Kitty-ness. “We badly need something else,” said Yuko Yamaguchi, Sanrio’s top Hello Kitty designer for most of its 36 years. “Characters take a long time to develop and introduce to different markets,” Ms. Yamaguchi said. “But Kitty has been so popular it’s overshadowed all our other efforts.” …In a ranking of Japan’s most popular characters, compiled Character Databank, Hello Kitty lost her spot as Japan’s top-grossing character in 2002.

Leading with Error Recovery


JetBlue counter, Sea-Tac airport

This sign directs JetBlue customers to a counter based on their specific situation. The first item listed is Kiosk “Oops” Messages. JetBlue is bold enough to acknowledge that things aren’t always going to work perfectly and they’ve made the path to error recovery prominent. This is good customer service, and it’s good design: allow for – and acknowledge that you are allowing for – failures, and reframe them positively.

The acceleration of immediacy


Marshall Herff Applewhite, Jr., aka Do

On March 26, 1997, my friends and I sat watching as the evening news was dominated with the lurid story of the Heaven’s Gate mass suicide. The image of Do, through an evening’s viewing, quickly became iconic. With semi-serious earnestness, we figured that if we had some way to get that image off of the television and print it on a t-shirt, we could go down to San Francisco’s Haight Street the next morning and sell ’em on the street. We loved the idea of immediate translation from news story to meme to hipster product. We didn’t have the technology (or really, the motivation) to make it happen, but for me that was an early signal of the potential to really collapse the time in that cycle.

On May 6, 2010, we had a strange stock market crash. In the Twitter era, a commemorative t-shirt (‘I survived the crash of 2:45 pm”) was available within a few hours.

crash

The tools to deliver this immediacy are now available to more of us. You could probably have a Do shirt up for sale on the web within a few minutes of reading this post. But the very idea of this immediacy is more part of the zeitgeist. It’s becoming a norm. We expect more immediacy. We expect that we can create an immediate experience for others. Meanwhile, consumers become producers. At the same time, we see an emergence of slow movements (from food to media), because every trend has a counter-trend.

Ironically, it took me a week to write this post. Immediacy makes no concessions to busy, I guess.

Persistence of Vision

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I was walking to dinner with a client in Chicago and saw this choice piece of graffiti. I immediately imagined using the image for an end slide in a presentation – “Problem Solved.” Very nice.

It wasn’t until after I had posted the shot on Facebook and seen it uploaded that I realized what it actually said. Which means that I saw the graffiti, composed the shot, took several alternate shots, and processed it in Photoshop, all the while seeing what my mind had interpolated rather than what was actually written there.

We’ve had numerous experiences of clients joining us in the field and saying – after we’ve interviewed someone who was either using or enthusiastic about their products – “She’s not our customer,” because the person didn’t fit their organization’s idea of who their customers are. We’ve also heard, “We already fixed that problem,” even after seeing clearly that the solution was unknown to the end user and the problem was still a problem.

It can be very hard to see something as it is if you come to it with a strongly ingrained idea of what you think

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it is.

But there is a reality – customers, environments, markets – whether you are seeing it or not. If you’re developing and selling products and services, you’re far better off working from an understanding of what’s actually there, rather than what you think is there.

ChittahChattah Quickies

  • SpoolCast: Steve Portigal’s Deep Dive Interviewing Tips Revisited [UIE Brain Sparks] – Getting out into the world and actually interacting with real people who use, or potentially could use, your product or service is incredibly valuable. We tell our clients this constantly: the organizations who are most successful are the ones who are on intimate terms with how and why their customers use their product. But how? To answer that question, we invited our friend Steve Portigal, principal of Portigal Consulting, to conduct the UIE Virtual Seminar, “Deep Dive Interviewing Secrets: Making Sure You Don’t Leave Key Information Behind”
    Steve’s specialty is informing design decisions by getting on the ground and speaking directly with customers. And sharing how you can do the same. Today, we release the interview Jared Spool conducted with Steve after his seminar, following up with a number of additional audience questions.

ChittahChattah Quickies

  • Satisficing [Wikipedia] – Satisficing (a portmanteau of satisfy and suffice) is a decision-making strategy that attempts to meet criteria for adequacy, rather than to identify an optimal solution. The word satisfice was coined by Herbert Simon.[1] He pointed out that human beings lack the cognitive resources to maximize: we usually do not know the relevant probabilities of outcomes, we can rarely evaluate all outcomes with sufficient precision, and our memories are weak and unreliable.
  • There, I Fixed It – Epic Kludge Photos – We often talk about the "satisficing" you see in contextual research – people coming up with their own "good enough" solutions that can drive designers and engineers crazy. We remind our clients that these aren't always things to be redesigned (and in fact there are often better solutions that we see in the field already available) – because it's about motivation, activation energy, and tolerance for less-than-perfect solutions. While this site is a bit snarky in tone, it's a good reminder of the prevalence of messy semi-solutions in the real world.

It IS a big deal…

I’ve got a Dell laptop, and I’ve got two phone numbers for Dell tech support – one for general customers and one for small business. Every time I’ve called either number, the reps have told me that I actually need to be talking to someone via the other number.

Today I told Shane, the Dell support person I was talking to, how I get bounced around. Since I didn’t want to distract from getting my actual tech issue handled, I concluded with, “But it’s not a big deal.”

To my surprise, Shane responded, “It IS a big deal.” And then he proceeded to write an internal email to fix the routing of my calls and confirm what number I should use in the future.

What a shift it made in my mood to have it validated that this call-routing confusion was, in fact, something that is annoying and shouldn’t be happening. Thank you, Shane. Bravo.

The impact of good post-purchase customer service is tremendous, and these little humanizing moments go a long way towards creating that experience.

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