ChittahChattah Quickies
July 26th, 2010
- [from steve_portigal] Drilling Down – Why Elite Shoppers Eschew Logos [NYTimes.com] – Rather than rely on obvious logos, expensive products use more discreet markers, such as distinctive design or detailing. High-end consumers prefer markers of status that are not decipherable by the mainstream. These signal group identity only to others with the connoisseurship to recognize their insider standing. In one study, fashion students were more likely than regular students to favor subtle signals for products visible to others, like handbags. But for private products less relevant to identity, like underwear and socks, there was no difference between the groups. Jonah Berger, an assistant professor of marketing at the University of Pennsylvania and one of the paper’s authors, said it was not that insiders simply had a dislike for logos. Instead, he said, they avoid them “in identity-relevant domains to distinguish themselves from mainstream consumers who buy such products to show they’ve made it.”
- [from steve_portigal] ElderGadget.com | News and Reviews of Products with Elder Friendly Features – Those of us with aging parents share many things, chief among them the desire that our elderly loved ones have the opportunity for the same quality of life that we enjoy. For some this means remaining independent, for others it might mean a need to make caregiving simpler to meet the needs of people we love. The elderly prefer simple uncomplicated gadgets and products which are lighter and specially designed with higher contrast, pre-programmed features. Products of use might include talking Pill boxes, medi-alerts, and a myriad of gadgets with simple “how to use” instructions. That’s the focus with Eldergadget, a comprehensive blog where a person with an aging loved one can go to find the latest gadgets that meet a seniors needs and maybe some products you have never dreamed possible. We also bring you the latest up to date news, videos and developments in technology for seniors. We also include lighthearted fare such as humor and retro gadgets in order to brighten a person’s day.
Tags:
belonging, design, elderly, elite, expensive, gadgets, group, hidden, identity, indicator, kinship, marker, quickies, relationship, review, senior, signifier, specialty, technology
ChittahChattah Quickies
May 11th, 2010
- SpoolCast: Steve Portigal’s Deep Dive Interviewing Tips Revisited [UIE Brain Sparks] – Getting out into the world and actually interacting with real people who use, or potentially could use, your product or service is incredibly valuable. We tell our clients this constantly: the organizations who are most successful are the ones who are on intimate terms with how and why their customers use their product. But how? To answer that question, we invited our friend Steve Portigal, principal of Portigal Consulting, to conduct the UIE Virtual Seminar, “Deep Dive Interviewing Secrets: Making Sure You Don’t Leave Key Information Behind”
Steve’s specialty is informing design decisions by getting on the ground and speaking directly with customers. And sharing how you can do the same. Today, we release the interview Jared Spool conducted with Steve after his seminar, following up with a number of additional audience questions.