• [from steve_portigal] Design Research with Sam Ladner [Johnny Holland] – [Looking forward to checking out this podcast. Sam always has smart things to say.] Jill Christ and Andrew Harris talk with Sam Ladner about design research, and the theories behind research design. They discuss how to choose the right research method, the differences between qualitative and quantitative research, and why certain research methods are used at certain times. "What I think designers can learn from sociologists primarily is …for two centuries now, sociologists have been thinking about how people interact with each other. And all of those findings, those theories, that deep research, that deep insight, they are still valid, and they do have a great amount of applicability in the online space. …Designers could learn a lot about this idea of the “Presentation of Self”…or where sociologists have thought about “how do we work in groups together?” …there are all sorts of sociological research and theory that would help designers."
• [from julienorvaisas] Nokia Pure Typeface [Design Boom] – [This celebration of their bespoke font will surely reach a very limited audience. Their slow-font approach and aesthetic has appeal but seems a bit misplaced.] Citing the varied but expansive demands of smartphone usage as a design consideration, alongside the potentials opened by the clarity and sharpness of contemporary smartphone screens, Nokia has worked with Maag to develop a sans serif typeface that references the varying stroke weights and more rounded flow of handwriting, creating a more open effect than the classic 'Nokia Sans'. In an interesting return to analogue, Nokia celebrates the release of the font with the commissioning of a woodblock version of the typeface. Documented in the mini-film 'Pure Reversal' the blocks were created and used for a limited-edition print run. Designed specifically for digital and mobile devices, the 'pure' typeface is expected on Nokia devices and in advertisements beginning this year.
• [from julienorvaisas] Defend Your Research: Imitation Is More Valuable Than Innovation [Harvard Business Review] – [Shenkar makes some bold statements. Bringing discipline to "imitation" and surfacing it as an form of innovation is intriguing. However, aspects of this phenomena are integrated into most robust innovation initiatives now (competitive analysis, landscapes, reverse engineering). They also occur quite naturally in human behavior (mirroring, transference) and culture (trends, memes). In art, it's known as appropriation and is perfectly acceptable; it may be a more apt analogy for this process than imitation. I do question his characterization here of imitation as taboo.] Q: If copying is so effective, why isn’t it embraced more? A: We’ve been socialized from a young age to treat imitation as undignified and objectionable, something done by those who are unoriginal. Even in companies that embrace imitation, many executives are reluctant to use the “i” word because of its stigma. The result is that imitation is done in the dark without the strategic and operational attention it deserves.

• [from steve_portigal] Oh, Etsy. How could you? [Authentical] – [Smart take on process failures in Etsy's recent misstep. User research can make a big difference] It's hard for me to believe that if Etsy had conducted user research and even informal but realistic usability testing on the idea that they would not have quickly seen the privacy violation. They could have avoided the damage control they now have to deal with because of the breach of trust they've had with buyers who already love the experience of shopping there.Etsy could have avoided the problem and discovered a possibly great idea for engaging buyers even more. Where was the business plan for allowing search of users? How does having social "circles" support the business model, exactly? How would the social media strategy be supported on the back end? More than all that, let's look at others who have gone before us: Beacon on Facebook and Boden USA come to mind. What happened there? What could the Etsy team learn from those mistakes? Oh, and, why duplicate Facebook in any way?
• [from julienorvaisas] The Art of the Police Report [Utne Reader] – [Collett provides a fascinating exploration of one cop's ability to achieve expression while governed by the formidable constraints of police report writing.] Writing is the one constant in a cop’s daily life. As with everything in the department, strict rules govern report writing, and as with any dangerous undertaking, the department will train you to do it properly. The most despised class at the police academy is the one that teaches writing. The incident report he’ll learn to write is the factual narrative account of a crime. Every event a cop responds to generates a report. Crime reports are written in the dispassionate uni-voice that’s testament to the academy’s ability to standardize writing. They feel generated rather than authored, the work of a single law enforcement consciousness rather than a specific human being. So how can I identify Martinez from a single sentence? Why do his reports make me feel pity, terror, or despair?

Yesterday I spoke at Lift 11, giving a 20-minute presentation. Here’s all the goodies

Video

Slides

Graphic recording (click to see larger)

More pictures

I’m very excited to have been invited to speak at Lift11 (with the tagline “What can the future do for you?). My talk is titled Discover and act on insights about people. I was interviewed by Nicolas Nova about our approach to understanding people in order to drive innovation.

I’ve got one free registration to share with a reader here.
If you think you might be in Geneva in early February (the conference runs Feb 2-4), let me know you’re interested via the comments.

Hope to see you there!

2010 has been an amazing year for us. While we can’t talk about many of the incredible experiences we had doing fieldwork and working with clients, below are some of the highlights that we can share:

• New faces! Our team is ably enhanced by Julie Norvaisas and Wyatt Starosta (also see a conversation with Julie here)
• Steve shared observations of Austin/SXSW, SXSW again, Austin again, Munich, Rome, and gleaners at the Munich airport
• We noted symbols and meaning, branding in the details, the need for authenticity in marketing (and in jeans), and the need for something we’re calling anticipatory design,
• We took umbrage over ridiculous user experiences from United Airlines, airplanes and elevators, hotel elevators, conference badge design, a cupcake store, Lenovo, and a shaver out-of-the-box experience
• We mused about packaging and branding, conceptual collisions, neighborhood erosion, Harley branding dissonance, uncomsumption, localized stereotypes, super-immediate gratification, global norms for question asking, how research informs design, and this thing we call user “needs”
• We tracked provocative, charming and curious messaging, designs and user experiences from a cupcake store (by Steve; by Julie), a parking lot, toilets, Vodafone’s retail outline in Munich, building painters, JetBlue, what’s in the garage, foreign groceries, Devo, and the Savannah police
• We prototyped the ideal research study for Netflix (sadly, we never got the gig)
• We drew inspiration from Eminem, Will.i.am, Jack White, photographer Michael Schmidt, James Toback, fiction in the New Yorker, Douglas Coupland, and Neal Stephenson
• Steve assessed the human impact, micro and macro, of technology and design for interactions, extracted innovation principles from an discomfort-inducing ad for menstruation products for Core77, considered Homer Simpson and global culture for Core77, and interviewed Eric Ludlum (of Core77) for Ambidextrous
• Steve was interviewed for a book about innovation in design for emerging markets and in a podcast with Jared Spool about user interviewing best practices
• We interviewed ourselves for the premiere of Core77’s Wiretap feature
• Steve presented When Not To Follow User-Centered Design Techniques at HFES, Ethnography as a Cultural Practice at PARC, Skill Building for Design Innovators at CHIFOO, Culture, You’re Soaking In it at UPA 2010 in Munich, Integrating User Insight (with Aviva Rosenstein) at SXSW, and Deep-Dive Interviewing Secrets at a UIE Virtual Seminar
• Steve also lectured on improv and creativity for Seattle’s CHI group, Reading Ahead for Adobe and SCAD, innovation skills for Amazon, and synthesizing user research at the Austin Center for Design, Formation Design Group, CHI2010, University of Oregon, PDX IxDA, SF IxDA, and Interaction 10
• We attended November’s User Research Friday 10 and reflected on what we learned; we also led a Thursday workshop for User Research Friday and reflected on what we learned. We also attended last February’s User Research Friday 10 and reflected on what we learned
• Whew!

You can also see previous summaries from 2009 and 2008.

• [from julienorvaisas] Do You Know What This Symbol Means? [Yahoo! Autos] – [If people can't figure out what a warning symbol is warning them about, does it still qualify as a warning symbol? Should warning symbols require a public education effort? How does one measure whether a symbol is idiot-proof? How many idiots should be queried?] The issue here seems to be that the public hasn’t been properly educated on the warning symbol, which is supposed to be “idiot proof” and understandable across a wide variety of cultures and languages. Yet 46% of drivers couldn’t figure out that the icon represents a tire and 14% thought the symbol represented another problem with the vehicle entirely.
• [from steve_portigal] The importance of futility in innovation [Pasta&Vinegar] – [See our various rants against finding "pain points" as the pathway to innovation.] This discussion echoes with the notion of “needs” and the desperate quest lead by big companies to find “new needs”. Looking for these so-called new needs is not a matter of asking people what they want or asking them what they would crave for. Instead, observing how products and services that may seem futile at first can be adopted, domesticated, appropriated and tweaked for other purposes is a better strategy.

The conference lineup is chosen partially based on input (i.e., voting) from the community. Even if you don’t attend, you still have a voice about what the discourse should be in our various fields. Not to mention, it’s a great way to support us! Visit each of the two talks below and click on the “thumbs up” icon. Add your thoughts, or comments as well!

Diving Deep: Best Practices For Interviewing Users

While we know, from a very young age, how to ask questions, the skill of getting the right information from users is surprisingly complex and nuanced. This session will focus on getting past the obvious shallow information into the deeper, more subtle, yet crucial, insights. If you are going to the effort to meet with users in order to improve your designs, it’s essential that you know how to get the best information and not leave insights behind. Being great in “field work” involves understanding and accepting your interviewee’s world view, and being open to what they need to tell you (in addition to what you already know you want to learn). We’ll focus on the importance of rapport-building and listening and look at techniques for both. We will review different types of questions, and why you need to have a range of question types. This session will explore other contextual research methods that can be built on top of interviewing in a seamless way. We’ll also suggest practice exercises for improving your own interviewing skills and how to engage others in your organization successfully in the interviewing experience.

For more on interviewing, you can check out our UIE Virtual Seminar and the follow-up podcast we did with Jared Spool.

Mommy, Where Do Good Products Come From? (with Gretchen Anderson)

Business case studies are the ultimate in reductionism: A complex business activity rooted in a specific context of people, company culture, time, and place is boiled down to a few key ideas. Consultants, designers, students, and people who read Malcolm Gladwell are especially prone to this form of simplification. While these simplified stories can be helpful as touchstones, we just need to remember that they are often apocryphal archetypes more than investigative summaries. Or people confuse the terms innovation and invention; looking for breakthrough ideas sends companies into a frenzied search for “new” things not great or disruptive things. In this session, we will explore some different pathways to creating great product ideas. As designers and researchers, we’re experienced enough to know that design research isn’t the only approach or even always the best approach (a point of view that Don Norman vehemently argued in recent writings). For instance, design research wouldn’t be sufficient to create a disruptive innovation like Gowalla. We’ll outline a framework that looks at different approaches to idea generation, including corporate competencies and culture, customer needs and cultural context, and technological innovation.

For more on this topic, you can check out our interactions column Some Different Approaches to Making Stuff (PDF). Also, listen to Steve and Gretchen in conversation about the speed of innovation.

Thanks for your votes!

Also see:

• From SXSW2010, slides and audio for UX Process Improved: Integrating User Insight (with Aviva Rosenstein)
• My pictures from Austin and SXSW
• My thoughts on advertising and messaging at SXSW2010

• [from steve_portigal] The $5 Guerrilla User Test [Bumblebee Labs Blog] – [While we're obviously big advocates of getting input about designs from people as frequently as possible and at various levels of fidelity, it's a bit dissonant when informal methods get distilled (so to speak) into formal-seeming methods without any of the purposefulness and planfulness of established methods. Challenging to my assumptions and thus helpfully provocative] Drunk people are a pretty accurate mimic of distracted, indifferent people. This insight has lead to a wonderful technique I’ve been refining over the years that I call “The $5 Guerrilla User Test”. Here’s the 5 second version: 1. Bring a laptop to a bar, 2. Offer to buy someone a beer in exchange for participating in a user study, 3. Watch your application crash & burn as people do all sorts of ridiculous ass shit they would never do in a lab but constantly do in real life, 4. Go back, apply the lessons you have learnt, repeat until you have an app that is 100% drunk person proof

• [from steve_portigal] Does Language Influence Culture? [WSJ.com] – [Stanford psychology prof Lera Boroditsky examines how it does, and why it does] Just because people talk differently doesn't necessarily mean they think differently. In the past decade, cognitive scientists have begun to measure not just how people talk, but also how they think, asking whether our understanding of even such fundamental domains of experience as space, time and causality could be constructed by language…All this new research shows us that the languages we speak not only reflect or express our thoughts, but also shape the very thoughts we wish to express. The structures that exist in our languages profoundly shape how we construct reality, and help make us as smart and sophisticated as we are…As we uncover how languages and their speakers differ from one another, we discover that human natures too can differ dramatically, depending on the languages we speak. [Thanks @ebuie]
• [from steve_portigal] Facebook Is to the Power Company as … [NYTimes.com] – [The gap between being a customer and being a happy customer. Will Facebook be like Microsoft in a few decades, *still* whining about not being beloved – let alone actively disliked?] It was a typically vexing week for Facebook. On the one hand, the social-networking service signed up its 500 millionth active user. On the other hand, it was found to be one of the least popular private-sector companies in the United States by the American Customer Satisfaction Index. Apparently, Americans were more satisfied filing their taxes online than they were posting updates on their Facebook page. It is a continuing contradiction: Facebook is widely criticized for shifting its terms of service and for disclosing private information — and yet millions of people start accounts each month.
• [from steve_portigal] Digital Domain – Even With All Its Profits, Microsoft Has a Popularity Problem [NYTimes.com] – [We want your money and your love!] Microsoft’s enterprise software business alone is approaching the size of Oracle. But despite that astounding growth, Microsoft must accept that, fair or not, victories on the enterprise side draw about as much attention as being the No. 1 wholesale seller of plumbing supplies. Microsoft won’t receive the adoring attention that its chief rival draws with products like the iPad. In a conversation earlier this month, Mr. Shaw explained what prompted him to write his post. “I noticed some pretty critical conversations going on in the technosphere among the technorati,” he said. “There’s a gap between that conversation ­ ‘the company is not doing well, period’ ­ and what the company is actually doing.” In the blog, he writes, “With Windows 7, Office 2010, Bing, Xbox 360, Kinect, Windows Phone 7, in our cloud platform, and many other products, services and happy customers, 2010 is shaping up as a huge year for us.”

Harley-Davidson is probably close on the heels of Apple as one of the brands most cited as an admirably authentic brand, with people who aren’t merely customers purchasing product, but rather fans

evangelizing and incorporating/reflecting the brand into every aspect of their being…

…and employees/executives who walk the walk and talk the talk.

True cred all around. But Harley-Davidson is a bit of a schizophrenic brand. It’s impressive that the brand is able to credibly support two sets of core customers who seem like they would be at best uncomfortable with each other: hard-core lifestyle biker dudes and chicks (anti-establishment, subculture) and weekend-warrior gentlemen or gentlewomen hobbyists (well-to-do, mainstream).

Across from the Harley-Davidson museum in Milwaukee sits a new high-end boutique hotel to draw motorcycle enthusiasts. The Iron Horse clearly caters to the income bracket of the weekend-warrior…

…but holds bike events there that celebrate and attract hard-core bikers. These pictures, courtesy of Stefanie Norvaisas, were taken at a recent “Bike Night” at the Iron Horse.

Then again, perhaps I’m being unfair. Maybe there’s more overlap between these two types of “users” than just looking at the extreme points of the scale would suggest. So often we think we have the customer figured out only to have those assumptions shaken up after a bit of fieldwork. It’s easier to pigeonhole and design for one imagined (probably exaggerated) type of customer, or persona. Harley-Davidson has shown that by celebrating the blurry lines between customer types a brand can invite strange but surprisingly comfortable bedfellows.

See Also:

• Steve discusses Harley in Interactions magazine. Ships in the Night (Part I): Design without Research