Posts tagged “trend”

ChittahChattah Quickies

  • Some big-thinking on how the professional organization is changing: structure, environment, process – There will be a set of rituals, a cadence of events, that comes to define what differentiates the organization and supports how things get done. The places where these take place now are found by labels on doors—“conference room”—in otherwise undifferentiated space. The activities of the evolving place are about actions—collaborating, integrating, innovating—and not about hierarchy or formal processes.
  • In Detroit, Artists Look For Renewal In Foreclosures – In the late '90s, we used to generate fake "trends" mostly for fun, but also as a fatigued reaction to all the hype we were facing about, well, everything. One of my best – because it was just so ludicrous and therefore worthy of endless repeating in any ideation session – was that people were choosing to live in hovels [because hovel is definitely a good comedy word].

    Once again, I was 10 years ahead of my time.

    "Jon Brumit is an artist in Chicago…He and his wife just bought a house in Cope's neighborhood for $100. That's right: an entire house for the price of dinner at a nice restaurant for a family of four. Sure, the place needs a ton of work and it['s not that safe, but Brumit says it's worth it just to help bring back the neighborhood."

ChittahChattah Quickies

  • Slightly silly analysis of the emergence of salted caramel as a mass-market flavor – "Like grief, American food trends go through five stages, said Kara Nielsen, a trend analyst at the Center for Culinary Development in San Francisco, where companies like Wendy's and Kraft go to develop new products. The center uses a five-part trend map to trace an ingredient's trajectory from chef's indulgence to supermarket staple."

Spammers as culture watchers

Just got this bit of sp@m with the subject line: Make Money with Google Bailout Plan
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I love how they evoke the government bailouts as something now available to you, potential customer mark, and tie it to Google, a recent blue-chippy money brand. Of course, the image is something they can keep reusing and change the subject line as the cultural story around the economy keeps evolving.

One could track the zeitgeist by following the thrust of our sp@m.

How long to plan for growth/change?

From Arizona Adds Digit to License Plates to Keep Up With Growth

The increase in motor vehicles has exhausted the 10.6 million or so combinations of characters on the state’s six-digit plates, said Cydney DeModica, a spokeswoman for the state’s motor vehicle division.

So Arizona is joining New York, California and other more populous states in adding a seventh digit. The extra digit allows for 106.48 million possible combinations – three letters followed by four numbers – which should accommodate a growing population through 2040.

2040 doesn’t seem that far off when it comes to making sweeping changes to infrastructure. Do they know what they might do after that? Or do popular growth (or motor vehicle ownership) predictions not hold valid beyond 30 years? Seems like a perfect problem for long term thinking, the absence of which created technology challenges such as the Y2K bug.

Of course a key difference here is that the Y2K bug failed to address a definite event (the year 2000 would eventually be reached, at a predictable time in the future), whereas the growth in Arizona cars may follow a trend but it’s far from definite as changes in weather patterns and oil prices could conceivably change the trend dramatically by 2040.

Trend Ecosystem

It’s fascinating how most successful products lead to an ecosystem of supporting products. The Crocs fad has provided the fan-base to support charms, little decorations that attach to the holes on the shoe’s surface and let the wearer further establish their individual identity within the trend of people who have established a unique identity by wearing Crocs in the first place.

Acknowledging that following a trend has a very different meaning in Japan, we bring you the Crocs family, who we saw on a bus in Kyoto, each with their own charms.

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Dad

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Mom

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Son

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Baby

In addition to aftermarket personalization, many trends also generate a safety backlash meme (iPod muggings, anyone?). In Taipei, it’s dangerous to wear Crocs on escalators.
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Manufacturers like Apple are very savvy about creating/controlling their aftermarket, but I wonder about the backlashes. Are PR people planting those stories or doing damage control or not realizing their significance?

Update: Karl Long on the Crocs backlash (safety and others) here

Japan’s new education model is India?

Excerpted from this story

Japan is suffering a crisis of confidence about its ability to compete with its emerging Asian rivals, China and India. One result has been a growing craze for Indian education.

Many are looking for lessons from India, seen by many in Japan as the world’s ascendant education superpower.

Bookstores are filled with titles like “Extreme Indian Arithmetic Drills” and “The Unknown Secrets of the Indians.” Newspapers carry reports of Indian children memorizing multiplication tables far beyond nine times nine, the standard in Japan. And the few Indian international schools in Japan are reporting a surge in applications from Japanese families.

At the Little Angels English Academy & International Kindergarten, the textbooks are from India, most of the teachers are South Asian, and classroom posters depict animals out of Indian tales, including dancing elephants in plumed turbans.

Little Angels is in Mikata, a Tokyo suburb. Only 1 of its 45 students is Indian. Most are Japanese.

As with many new things in Japan, the interest in Indian-style education has become a social fad, with everyone suddenly piling on.

Indian education is a frequent topic in public forums, from talk shows to conferences on education. Popular books claim to reveal the Indian secrets for multiplying and dividing multiple-digit numbers.

Interesting to see how “foreign” India may be to the Japanese, such that a mythology emerges. Reminds me of the tantric sex mythology (one of many, no doubt, over the centuries) that the West has built up around India.

Pop Culture Osmosis, Tokyo (part 1)

What sort of stuff is “popular” in another country? How do we, as visitors, experience, catalog or contextuallize pop culture? More posts on this to come.

Being in Japan means constant encounters with kawaii, or cute, characters. Some will be familiar to visitors, whether imported (i.e., Stitch, Snoopy, Miffy, Mickey, Pooh, Pink Panther) or domestic (i.e., Hello Kitty, Totoro, Domo-kun). We were intrigued to come across a new character, then, and wondered who he was.

A display at Tokyu Hands featured this plush toy and a catchy song, in Japanese.
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Then we saw him (with friends) in an arcade window.
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And then we saw a complete window display in Harajuku featuring this (presumed) bug.
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And that gave me something to Google: bug, and mono comme ca (the name of the store). Success! It’s the Bottom Biting Bug (Oshiri Kajiri Mushi).

As my New Year’s Gift to you all, then, here is the video, with subtitles in Japanese and English. This is what started it all, and is an awesome, awesome earworm. Someday soon, very soon, you will awaken with a slight startle, and as the real world comes into grey focus, you’ll grasp at the fading threads of your dream only to realize that it’s been the Bottom Biting Bug song as your internal, nocturnal soundtrack.

うるまでるび|おしりかじり虫|UDTV

Biting is important business, indeed.

Note: the first of what should be over 1000 images and stories are up on flickr here.

namespace iNcursion

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Not quite sure it’s really a new story, but still amusing/disappointing to read about the lower case leading i and its incursion into branding and naming

Just about anywhere consumers look, they will find products, brands and other commercial offerings that begin with a lowercase “i,” inspired by popular technology names like iMac, iPhone, iPod and iVillage. [Which of these things is not like the other? Although the article later points out that iVillage came before iPod — SP]

A contest sponsored by the Friendly’s restaurant chain, for instance, is called iScream. A television show that made its debut Tuesday night on ABC is titled “i-Caught.”

Other examples include iWireless, a line of prepaid cellphones available at Kroger supermarkets; iCare, a brand of liquid hand sanitizers; iBoxer, underwear with pockets for MP3 players, sold by the Play division of Intimo; and i-Report, video clips contributed by viewers of CNN and visitors to the cnn.com Web site.

“It’s a nice strategy for borrowing some equity” from the better-known i-brands, said Michael Cucka, a partner at Group 1066, a consulting company in New York specializing in corporate identity and branding.

“It seems to work because you’re associating yourself with the idea of trying to be cool,” he added.

“But when you start to do what everyone is doing, you start to lose the power of borrowing that equity,” Mr. Cucka said. “And perhaps the more people who do it, the less cool it becomes.” [Umm, yeah, can you say “i-played-out?” — SP]

The piece also acknowledges the earlier trends for e-names and even u-names.

BRAINSUSHI – The Mutant Media Agency

BRAINSUSHI – The Mutant Media Agency

Avant-garde technologies, social mutations and cultural turmoil… New York vampyres, Mexican freaks, Silicon Valley nerds, Guatemalan gangsters, London fetishists or Japanese otakus, the Brainsushi agency is specialized in documenting contemporary phenomena that foresee the world of tomorrow.

Interesting idea for an agency. Looking at the team, they are a bunch of cutting-edge/outsider/freaks themselves. It’s not clear what use their clients make of this information, and I see that if you must sign a non-disclosure before you can receive any of their insider cultural information (which makes sense business-wise but does seem at odds with the whole notion of cultural info.

[via Pasta and Vinegar]

Herbeau Creations Dagobert Throne Toilet

Step into a world of luxury with the Herbeau Creations Dagobert Throne Toilet. Take your bathroom back a few years with this pull chain antique style toilet that perfectly accents a clawfoot bathtub in your vintage bathroom. The toilet comes with an ashtray, candle holder, and hand painted toilet bowl and plaque.

PRODUCT FEATURES
– Solid ash throne with 3 layers of polyurethane coating
– Pull chain flush with bell, ashtray in arm, and candle included
– “Le Bon Roi Dagobert” plays when lid is raised – a song about a king who arrived at the minister’s council with his trousers on backwards
– Hand-painted toilet bowl and plaque


Base Price – $9,799.00

I think my fave is the ashtray. Just that extra touch of class.

Series

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