• Percival Everett's short story, “The Appropriation of Cultures” – This is the second story in this podcast and is an entertaining and powerful piece of fiction about the meaning of symbols and the power that we might seize to change that meaning. Culture jamming as narrative device, in other words.
• Ethnography is not an in-home interview – Grant McCracken considers the emerging finger-pointing as Tesco doesn't do as well in the US as they had hoped. Was research (or rather, poor research) to blame? I share his concern about people going through the motions and claiming they've done the research. A prospective client asked us the other day why they would hire us as opposed to simply borrowing a video camera from his brother and dropping into some of their target offices. It's an important question because it reveals a common mindset. My short answer was that they should definitely do that, but that the expertise we are bringing includes (but is not limited to) the ability to plan and execute those interviews so you really do get to something new, and the process for analyzing and synthesizing that data so that we can identify what it means to them and what the opportunities are. Perhaps, as McCracken suggests, Tesco failed to do just that.
• Standing/adjustable height work surfaces, long available in workplaces, are being tried out – with seeming success – in schools – Teachers in Minnesota and Wisconsin say they know from experience that the desks help give children the flexibility they need to expend energy and, at the same time, focus better on their work rather than focusing on how to keep still.
  …
  “We’re talking about furniture here,” she said, “plain old furniture. If it’s that simple, if it turns out to have the positive impacts everyone hopes for, wouldn’t that be a wonderful thing?”

A couple of months ago I spent a couple of weeks in London on-site with a client, meeting with different players and learning about how they did things, and how they were using the products they were developing.

This company is in the finance industry which has a pretty specific culture: high energy, male dominated, very social, very competitive. I was there as an outsider and I was obviously an outsider…strangely dressed, from “Silicon Valley” (one person I met with revealed that they had been anticipating my arrival by referring to me as Silicone Man, because, in part, they didn’t know my name), and of course asking a lot of ridiculous questions.

The trading floor (essentially rooms with rows of desks that have 3-6 monitors each) has a very hierarchical culture. For example, the young guys run out every day and bring back food for the other guys. One day I was working on the floor during lunch; the team I was with asked me if I wanted lunch, so I placed an order with two young traders from France, as they went out to Wagamama (or as they called it, Wags).

When the food arrived, one of the brokers noticed me with my bucket of noodles and announced to everyone “Hey, Steve is having lunch on the desk! Now he’s really and truly one of us!”

Being overtly included is always touching; I was struck by the power of the shared dining ritual (which in this case was simply the ordering, then we all sat at our desks with our computers and ate and worked) to delineate that inclusion.

I responded by announcing that one of the tools I use in my work is participant observation. “Oh…” he said, “We learn something new every day!”

Today is World Usability Day and one newly generated ritual is Take a Red Balloon For a Walk!

A worldwide initiative that EVERYONE can participate in to celebrate World Usability Day 2006!

Walk around your community, office or home and take photos of products, road signs, or anything that represents something USABLE or NOT USABLE. Of course, you can include yourself and your balloon in the photos!

I’m reminded of Red Nose Day which when I initially encountered it was a movement to help people lighten up and have a nicer day. (Now it’s tied to fund raising and charity).

I’m sure someone could make a case that this raises awareness in a light-hearted way but it strikes as ridiculous. What’s next, red balloon lapel pins, red rubber bracelets, red balloon-shaped magnets for the back of your car? Move over Lance Armstrong, overseas troops, and breast cancer, the Red freakin’ balloon is here!

You don’t have to wear the bracelet now, you can get a magnetic picture of a bracelet. It’s not about the act of wearing, it’s just about the image of the bracelet? Where does the meaning reside?

(see similar recycling icons as well as what they mean here)

My hair gel comes in a plastic container that doesn’t have any such logo; rather it has a circle with the letters PET in it. For some reason, they aren’t using the standard symbols, and so I really don’t know if I can recycle it. Beauty product/consumer product companies are usually pretty responsive, so I sent an email describing the logo on the package, and the logos that I expect to find, and my concern about being able to recycle their product.

Here’s what they sent back

Thank you for visiting Garnier on the Web.

We do not have prepared information to send you in answer to your specific questions.

We want to assure you that we are committed to the protection and respect of the environment. If you are interested in learning about the significant efforts made by our company, we invite you to consult our website at www.loreal.com. You will find details on our environmental policy under About L’Oreal. The “loreal.com” website is the corporate site of the L’Oreal group of companies worldwide.

I was honestly expecting some info that I could use. Does anyone know the PET-in-a-circle icon? I don’t want to assume and ruin the batch or whatever happens if you send something non-recyclable through the system (and gee aren’t there a lot of mythologies and confused perceptions around what actually happens to stuff we put in the recycling boxes?).

Ah well.