Posts tagged “history”

Technology evolves with use

I love blog convergence. The discussion on this post fits well with this article in the the New Yorker that I read yesterday. It’s ostensibly a book review, but also a stimulating essay on adoption, evolution, and social construction of technology/innovation. I’ve pulled my favorite pieces out here (it’s not a long article, but the extracts make for a long blog post).

It’s common to think of technology as encompassing only very new, science-intensive things-ones with electronic or digital bits, for instance. But it’s also possible to view it just as things (or, indeed, processes) that enable us to perform tasks more effectively than we could without them. The technologies that we have available substantially define who we are. The nineteenth-century Scottish essayist Thomas Carlyle didn’t much like the new industrial order, but he did understand the substantive relationship between human beings and their technologies: “Man is a Tool-using Animal. . . . Nowhere do you find him without Tools; without Tools he is nothing, with Tools he is all.”

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The way we think about technology tends to elide the older things, even though the texture of our lives would be unrecognizable without them. And when we do consider technology in historical terms we customarily see it as a driving force of progress: every so often, it seems, an innovation-the steam engine, electricity, computers-brings a new age into being. In “The Shock of the Old: Technology and Global History Since 1900” (Oxford; $26), David Edgerton, a well-known British historian of modern military and industrial technology, offers a vigorous assault on this narrative. He thinks that traditional ways of understanding technology, technological change, and the role of technology in our lives, have been severely distorted by what he calls “the innovation-centric account” of technology. The book is a provocative, concise, and elegant exercise in intellectual Protestantism, enthusiastically nailing its iconoclastic theses on the door of the Church of Technological Hype: no one is very good at predicting technological futures; new and old technologies coexist; and technological significance and technological novelty are rarely the same-indeed, a given technology’s grip on our awareness is often in inverse relationship to its significance in our lives. Above all, Edgerton says that we are wrong to associate technology solely with invention, and that we should think of it, rather, as evolving through use. A “history of technology-in-use,” he writes, yields “a radically different picture of technology, and indeed of invention and innovation.”

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Learning how to make new technologies is one thing; learning how, as a society, to use them is another. Carolyn Marvin’s illuminating book “When Old Technologies Were New: Thinking About Electric Communication in the Late Nineteenth Century” (1988) notes that, during the early years of the telephone, there was confusion about what codes should regulate faceless and socially clueless speech. The telephone operator, typically female, often had the responsibility of waking up the master of the house, and so joined the wife as a woman who could talk to the man in bed; Marvin writes that “sweet-voiced” telephone girls at the turn of the century “were often objects of fantasy.” It was also thought that, if just anyone could use the new device, its utility would be completely undermined. Marvin notes the firm opinion of the British postmaster general in 1895 that “the telephone could not, and never would be an advantage which could be enjoyed by the large mass of the people.” He was wrong, but understandably so. The story of how we came to terms with the new technology-how we adjusted to it, adapted to it, domesticated it, altered it to suit our purposes-didn’t come with the technical spec sheet. It never does. No instruction manual can explain how a technology will evolve, in use, together with the rhythm of our lives.

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The tendency to exaggerate the impact of technological innovation follows from an artifact of historical consciousness. When we cannot conceive what life would be like without e-mail, say, we correctly note the pervasiveness of the new technology, but we may incorrectly assume that the things we now do through e-mail could not have been done in other ways. Of course, we must know that many things now done through e-mail were once done, and to some extent are still done, by telephone, fax, snail mail, or actually stopping by to see someone. But we can never know how the technologies that existed before electronic communication would have developed had e-mail not become dominant, or what other technologies might have come along whose development was forestalled by e-mail.

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In many African, South Asian, and Latin-American countries, used vehicles imported from North America, Western Europe, and Japan live on almost eternally, in constant contact with numerous repair shops. Maintenance doesn’t simply mean keeping those vehicles as they were; it may mean changing them in all sorts of ways-new gaskets made from old rubber, new fuses made from scrap copper wire. “In the innovation-centric account, most places have no history of technology,” Edgerton writes. “In use-centered accounts, nearly everywhere does.” John Powell’s marvellous [sic] study of vast vehicle-repair shops in Ghana, “The Survival of the Fitter: Lives of Some African Engineers” (1995), describes a modern world in which vehicles imported from the developed world initially decay, and then something changes: “As time goes by and the vehicle is reworked in the local system, it reaches a state of apparent equilibrium in which it seems to be maintained indefinitely. . . . It is a condition of maintenance by constant repair.” Much of the world’s mechanical ingenuity is devoted to creating robust, reliable, and highly adapted “creole” technologies, an ingenuity that is largely invisible to us only because we happen to live in a low-maintenance, high-throwaway regime.

Maintenance has implications for the identity of technological artifacts. There’s a traditional conundrum about “my grandfather’s axe“: over its lifetime, it has had three new heads and four new handles, but-its owner insists-it remains his grandfather’s axe. Philosophers have their proprietary version of the axe problem: “Locke’s socks” developed a hole, which he had darned, and then darned again. The socks kept the philosopher’s feet warm, but they troubled his head. Many people make their living repairing things; a very few make their living pondering whether repaired things are the same.

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The astronomer Carl Sagan once said, “We live in a society exquisitely dependent on science and technology, in which hardly anyone knows anything about science and technology.” If he meant that we are unfamiliar with the principles on which the technology around us works, he was right-there’s an enormous gap between the knowledge of makers and the knowledge of users-but this is exactly as it should be. As users, we typically want our technology to be a black box; we don’t want to be bothered with adjusting it, monitoring it, repairing it, or knowing about its inner workings. A sure sign of the success of a technology is that we scarcely think of it as technology at all.

Hitler’s Final Days

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Hitler Cafe
Originally uploaded by Poagao.

This MetaFilter thread has lots of the needed jokes but also many other examples in the US and elsewhere of dictator kitsch, or at least questionable political (in)sensitivity in the naming of restaurants.

And today we learn they are going to change the name of the restaurant.

I’m still facinated by the different cultural norms this exposed. In the West we’ve been laughing in confused outrage over how some cartoons could upset Muslins. But the paper yesterday had a quote from a student who said basically “Hitler was a bad man, but that doesn’t mean I can’t eat the food here.” It’s ludicrous until you stop for a minute – the connection we draw between eating at a place named after Hitler and belief or support for his actions is not necessarily a universal one. Any more than cartoon images in a Danish newspaper are understandably offensive to us.

Forever in Blue Jeans

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An interesting piece about Levi’s historian and archivist also mentions that

The Society of American Archivists maintains a directory of 300 to 500 companies with archives. Elizabeth Adkins, director of Ford Motor Co.’s archives and president-elect of the Society of American Archivists, said that some will establish an in-house collection for legal reasons, as well as for public relations and marketing purposes. Others will do it to track the progress of their business over time.

“It helps them to know what’s been tried before, what the brand’s historic strengths are and how to build on it,” Adkins said.

New Yorker on Playboy


The New Yorker

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reviews The Playmate Book: Six Decades of Centerfolds (not currently listed on Amazon) in a provocative summary of cultural changes seen through (and created by) the magazine.

Six hundred and thirteen women are represented, but there is one basic model. On top is the face of Shirley Temple; below is the body of Jayne Mansfield. Playboy was launched in 1953, and this female image managed to draw, simultaneously, on two opposing trends that have since come to dominate American mass culture: on the one hand, our country’s idea of its Huck Finn innocence; on the other, the enthusiastic lewdness of our advertising and entertainment. We are now accustomed to seeing the two tendencies combined – witness Britney Spears – but when Hefner was a young man they still seemed like opposites. Hence the surprise and the popularity of Playboy.
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In the nineteen-eighties and thereafter, the artificiality only increased, as did that of all American mass media. The most obvious change is in the body, which has now been to the gym. Before, you could often see the Playmates sucking in their stomachs. Now they donÔø?t have to. The waist is nipped, the bottom tidy, and the breasts are a thing of wonder. The first mention of a “boob job” in The Playmate Book has to do with Miss April 1965, but, like hair coloring, breast enlargement underwent a change of meaning, and hence of design, in the seventies and eighties. At first, its purpose was to correct nature, and fool people into thinking that this was what nature made. But over time the augmented bosom became confessedly an artificeÔø?a Ding an sich, and proud of it. By the eighties, the PlaymatesÔø? breasts are not just huge. Many are independent of the law of gravity; they point straight outward. One pair seems to point upward. Other features look equally doctored.
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That, in the end, is the most striking thing about Playboy’s centerfolds: how old-fashioned they seem. This whole Ôø?bachelorÔø? world, with the brandy snifters and the attractive guest arriving for the night: did it ever exist? Yes, as a fantasy. Now, however, it is the property of homosexuals. (A more modern-looking avatar of the Playmates’ pneumatic breasts is Robert Mapplethorpe’s Mr. 10¬?.) Today, if you try to present yourself as a suave middle-aged bachelor, people will assume youÔø?re gay.

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The whole thing is worth a read, it’s thought-provoking and kind of funny, and I guess slightly titillating in a sort of intellectual-snob manner. Works for me.

Sorry to all the surfers who found this post through Google expecting some free pr0n.

Rewriting history – a good thing?

This is a new at&t ad (pdf) for the SBC merger/renaming thing that’s going down now (and filling the off- and on-line press with stories about deaths of logos, competition, brand, and the like).

The text in question:
Historically,
mergers come with a winner and a loser.
This isn’t the last time we’ll rewrite history.

seems pretty messed up. Doesn’t rewriting history mean that one goes back and changes the written record to reflect what is more preferred to think now (wasn’t that what Winston Smith did in 1984)? It’s an accusation of dishonesty when we speak of rewriting history. Yet at&t is proclaiming that they are going to head off and do just that. In some ways, the rebranding is indeed rewriting history, pretending that the split from Ma Bell and all the other mergers and splits didn’t happen over the decades, and that this company you’re doing business with is the same company back in the good ol’ days.

But that isn’t what they mean, is it? I think they mean that they’ll be making history – dispensing with the old truths and breaking barriers and doing great things. Making history, and rewriting history are two very different things.

Is this doubleplusgood quacktalk? Or just really really lazy agency work (and dumb-ass clients)?

looking forward, looking backward

You can’t look forward without looking backwards. LukeW writes about Web2.0 – a buzzword that some will be sick of already while others have certainly never heard before. Luke’s soundbites are likely only to confuse those outside the geekstream, but I’ll say that to me it refers to (and maybe this is obvious) the next era or (ulp) paradigm shift in dot-com companies. I suspect this meme is connected to the story about Silicon Valley being “back” (in terms of VC money, IPOs, new companies, jobs, and just general dot-com-type excitement).

An important and timely companion to thinking ahead is to look at where we’ve been. Kevin Kelly, writing in Wired, looks back at 10 years of the Internet in We Are The Web. Elsewhere in that issue is an excellent timeline that ironically doesn’t seem to be available online.

Exchange Evolution

The photo is definitely quaint but still matches our iconic image of how trading (whatever that is; most of us have little understanding of the mechanics of markets or the activity of trading). Maybe we picture men in jackets with numbers on ’em, holding phones and throwing pieces of paper and yelling and yelling. But that era has disappeared as technology has eliminated the need for a central place. Trading takes place in distributed facilities, owned and operated by “banks” (including Morgan Stanley et al) not in centralized facilities owned and operated by exchanges. The Chron today considers the history of the exchange in San Francisco, now a gym.

A 1999 article in The Chronicle reported that only about 5 percent of the 17.5 million shares traded daily there involved personal interaction on the exchange floor.

The romance was ending. Warren Langley, president and chief operating officer of the exchange from 1996 to 1999, wrote in an e-mail that those who had devoted their lives to the exchange “really were in pain as the world of technology and telecommunications made floor-based exchanges obsolete (and made the value of their jobs go away).”

In 2001, the exchange announced a merger with the electronic marketplace corporation Archipelago, eliminating the need for brokers to interact face to face, and sold the trading floor in 2002.

The Evolution of the American Front Porch

The Evolution of the American Front Porch
In recent times, new emphasis has been given to the cultural history and significance of the American front porch. In an effort to complement and to elaborate this emphasis, this project will attempt to define and distinguish the American front porch as an American cultural object. By exploring its evolution, from its origins to its decline, this project will not merely tell the story of the porch, but will also tell a limited story of America itself. While to many the front porch is unfamiliar, to the rest it must bring to mind a memory, experience, or actual place. This project may help to connect these cultural memories of the front porch to an understanding of the important role it has played in the national experience.

via MeFi

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