Posts tagged “film”

Archives of American Ephemera

I recently discovered the Prelinger Archives of American Ephemera-
an amazing collection of advertising, educational, industrial, and
amateur films.

For anyone into these types of artifacts, this is a veritable buffet.

Design fans, I heartily recommend checking out American Look:
a lovely piece of Chevrolet-sponsored cultural self-definition from 1958:

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American Look Part One

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American Look Part Two

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American Look Part Three

Research screening

I was bemused to see that Feast of Love opened last weekend. Our last time at the movies was when The Simpsons Movie opened, and I participated in some intercept-market research at the theater.

Part of the lobby had been given over to these groovy looking kiosks, with a couple of guys in attendance, asking people who passed by if they would like to give their opinion about an upcoming movie. My age and gender qualified me to participate (woo hoo) and I went with one dude over to a kiosk. I was shown a couple of clips and responded to various questions, but the weirdness of it was that the test was designed have some screens operated by me, and some screens visible only to the interviewer. But they didn’t do it that way. So for various pieces where I was to click within multiple choices, the interviewer, who knew the testing software rather well, just whipped through the keypresses, bam->redraw, bam->redraw, quickly asking me the minimum to move to the next one. Okay, so he took care of it for me. But then this screen we were both looking at would display testing instructions such as ASK PARTICIPANT FOR OPINION OF BENEFIT OF DATE MOVIES. PROBE ON RELATIONSHIP, TIMING, COST. And of course, he wouldn’t even come close, he’d get the one line answer from me, and then he’d type in the quickest condensation of my answer: stay home.

After a minute or so, it became more about the two of us cooperating to use the software to get through test. I realized that my opinion didn’t matter; it’s hard to feel represented in a forced-choice discussion, and it’s unlikely one would continue to provide color when all that gets captured is minimal facts. Further, by exposing the instructions to me, his shortcuts became clear, and I ended up slightly co-opted into the testing process, giving up any sense of really delivering the full truth to this interviewer.

When we see “market research” number published to support some business decision, let’s keep in mind how poorly that data may have been collected (from the concept of how to collect that data, to the implementation of a data collection environment, to the staffing and execution of the data gathering). How reliable could any of this possibly be?

The art of a society reflects the society

David Denby deconstructs Knocked Up and the entire sub-genre he calls slacker-striver romance. He considers American culture over the decades and how relationships between the sexes were depicted on screen during those different periods.

Apatow has a genius for candor that goes way beyond dirty talk-that’s why “Knocked Up” is a cultural event. But I wonder if Apatow, like his fumy youths, shouldn’t move on. It seems strange to complain of repetition when a director does something particularly well, and Apatow does the infantilism of the male bond better than anyone, but I’d be quite happy if I never saw another bong-gurgling slacker or male pack again. The society that produced the Katharine Hepburn and Carole Lombard movies has vanished; manners, in the sense of elegance, have disappeared. But manners as spiritual style are more important than ever, and Apatow has demonstrated that he knows this as well as anyone. So how can he not know that the key to making a great romantic comedy is to create heroines equal in wit to men? They don’t have to dress for dinner, but they should challenge the men intellectually and spiritually, rather than simply offering their bodies as a way of dragging the clods out of their adolescent stupor.

Best. Promo. EVAR.

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via BoingBoing comes news that some 7-11s will be made up as Kwik-E-Marts to promote the Simpsons movie.

The article comes complete with a grand example of my beloved empty PR consumer-justification: “We’ve done research, and research shows us that our customers like . . . movies” – Does it get any more Simpsonesque than that?

Who needs the Kwik-E Mart? I dooooooooooooooo!

ObRalphWiggum: Lisa, do you like…stuff?
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A quick look at dystopia

Children of Men is an intense and incredible movie, but also a tough one. There are very few typical futuristic elements in a movie set 20 years hence, basically since things have gone to shit in a big way. But here’s a couple:

A virtual keypad used by a wealthy young man who may have been autistic. He was not able to interact with other people and he was required to take pills. That’s all we know about him.
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The buses are old and run-down, but they feature digital billboards with full-motion advertising.
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The film played with time in an interesting way. Very little obvious sense of the future, fashions resembled today’s, London simply looked more like Mumbai (or Mexico, as the directed had suggested) than what we might think of today. And familiar songs (i.e., King Crimson) swing between the soundtrack and Muzak-like background that the characters hear in posh settings. And so the Battersea Power Station (where art is being preserved) is a location…with a pig floating in the background.
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Yes, the pig from the Floyd album cover for Animals.
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detail

Update: a reel of displays, interfaces, fake ads, and other visual artifacts is here [via DesignObserver]

The Conversation, and The Technology

The Conversation is a fantastic 1974 Coppola film that has surveillance as one of its central themes. There’s a lot of great technology imagery, especially the analog audio that Harry Caul (Gene Hackman) uses to decipher the content of the conversation, and also the surveillance trade show that Caul attends. Here’s a sampling of stills depicting the awesomeness:

The lab, with lots of reel-to-reel and plenty of buttons for Bill DeRouchey.
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The trade show, complete with booth babe, and some very 1970s design (environments, hardware, clothing, typography).
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On the Waterfront

Last night we watched On the Waterfront. I remember seeing this more than 20 years ago, and not really getting it. Seeing it again was fantastic. It’s a sad (yet heartwarming) movie about the poor, hardworking longshoremen who are taken advantage of by the mob. It has a realist feel for the first 3/4 of the film. Almost like a documentary via the pacing, the amazing cinematography and shots populated by oodles of hangdog faces. I was reminded of Dorothea Lange’s photos of depression-era migrant farm workers.

I was also struck at how many other stories owe a debt to On The Waterfront: West Side Story, Rumblefish, Brotherhood, The Sopranos, The Wire, and NYPD Blue. I thought of each of them at one point as we watched.

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Participation

Metalocalypse is a new animated show on Adult Swim, featuring the ridiculous misadventures of a metal band, DethKlok. It’s filled with lots of irony and post-irony (as only can be done with rock music, especially heavy metal). Co-created by Brendon Small of the excellent (and improv-rich, at least Season 1) Home Movies. Home Movies had frequent knowing rock-and-roll winks and beyond; this series takes that theme full-bore.

And speaking of themes, YouTube (yes, a post about YouTube, including YouTube links. roll your eyes, everyone) has a number of examples of folks playing the Metalocalypse theme.







Not surprising that guitarists would learn and perform their own version, but still neat!

Snakes cult

In considering the non-surprise over the non-blockbuster Snakes opening I wrote:

I guess a Rocky Horror cult particpation thing could have emerged (and still could; it’s early days, some of these films take on second and third and beyond lives), but it didn’t seem likely.

Hmm. Check out the Suspension of Disbelief Society who

have dedicated our lives to watching the worst movies possible using a combination of military-grade safety gear and near-lethal levels of intoxication to preserve our delicate brains from the horror.

and their enthusiastic Rocky Horror-esque participation in actually seeing the film.


Costumed partiers attend Snakes on a Plane

Originally uploaded by mikek.


We’ve gotta get these MF butts in the MF seats.

We saw Little Miss Sunshine on Saturday (highly recommended) in our first visit to a theater in months and months. The guy in front of us (English likely being a second language) asked for tickets to Snacks On A Plane (good luck, buddy, snack boxes are $5 now).

Anyway, at the risk of adding to a heavily crowded blog-topic, “Snakes on a Plane,” the wildly hyped high-concept movie, turned out to be a Web-only phenomenon this weekend, as that horror-comedy starring Samuel L. Jackson took in just $15.2 million at the box office in its opening days. The article runs through the history of the film and the hype and the marketing and the buzz pretty nicely, but did any of us expect it to do well? It seems like there’s some confusion between irony, post-irony, and post-post-irony…okay, that’s a lot of bullshit, but my way of saying that it can be fun to be involved with something that you know is crap, but that’s a very different sort of loyalty than, say, Harley-Davidson owners with company-logo tattoos and wardrobes that consist entirely of HOG-branded t-shirts.
Update: shortly after posting this I see on BoingBoing that a guy did indeed get a SoaP tattoo – I don’t think this changes my thesis, but it is ironic.

Studio sez: Hey, here’s a bad movie.
We say: Hey, that is a really bad movie. Ha-ha! We can’t believe how bad it is! You should, oh, I dunno, add some more cursing into it, heh heh, it’s soooo bad. It’s bad. A bad movie. Heh.
Studio sez: Yeah! It’s a BAAAAD bad movie. Here’s some more cursing. And more over-the-top bad stuff. We know you know it’s bad.
We say: Hey, they put more cursing into it! It’s pretty silly and funny and bad. It’s a bad movie.
Studio sez: You know that we know that you know it’s bad.
We say: Yeah, it’s a bad movie. Snakes on a plane, yo. Heh.
Your mom sez: Are you fellas going to see this snake movie?
We say: Hey! Bad movie! Snakes on a plane!
Studio sez: Here it is! The movie you have been talking about.

[crickets chirping]

Come on! How much appeal is there for crap, compared to the appeal of making fun of crap? Just because the studio got in on the fun, doesn’t mean anyone was really persuaded or had much intention. I guess a Rocky Horror cult particpation thing could have emerged (and still could; it’s early days, some of these films take on second and third and beyond lives), but it didn’t seem likely.

And as I posted before, the meme definitely jumped the shark. I don’t know if they talked about the movie on The View, but I wouldn’t be surprised. If being ironic is supposed to be cool, I don’t want Barbara Walters or Parade Magazine in on the joke with me.

Water, Water, Everywhere

A few weeks ago we went to see Water at the SF International Asian American Film Festival. Truly an amazing film and absolutely to be seen in the theater, not on your little TV. I hadn’t seen any of the other films in the Elemental Trilogy (Fire, Earth), but had heard great things about this film from my family.

It tells tells the story of a community of widows in India, forced, by religion/economics to live our the rest of their lives in an unfulfilled state – in poverty, no pleasure (i.e., fried foods or sweets) permitted, no remarriage, nothing by prayer and begging. When a woman is valueless, there is no choice, and when a girl is married off at 8 for her dowry, and the much older man dies, she is basically an abandoned person for the rest of her natural life. Horrifying premise, that was and is true.

The story of the making of the film is as amazing as the film itself. Director Deepa Mehta told the story afterwards of the original production, shut down by fundamentalists in India, leaving her to fume for 4 years before shooting again in Sri Lanka. That story seems to be getting a lot of ink, appearing in the New York Times (and a several similar pieces in the SF Chron over the past few days), and documented in the story of a camera assistant as well in the just published Shooting Water, by the director’s daughter. I started the book on the trip to Toronto and it’s interesting, if a bit youthful in tone. I’ve only just started and thankful for the detail and so much explanation as to the aspects of Indian culture and environments that help my understanding of the film; mind you, I wish someone had proofread the book enough to correct her reference to the Bradbury Building as the Ray Bradbury Building.

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