Kenny Powers Takes Over K-Swiss [Fox 9] – A hilariously audacious video, by shoe-purveyor K-Swiss, depicting a fictional reality where their company is now run by Kenny Powers, comedic douchebag athlete from HBO’s “Eastbound and Down.” In brainstorming sessions we encourage our participants to come up with bad ideas as a way to feed the creative flow. Here K-Swiss reveals all their bad ideas – more bad ideas than you thought possible, not through a leak of a secret company PowerPoint but in a deliberate marketing campaign. This is some ballsy corporate culture. I don’t care what kind of edgy ad agency put this together, a lot of people at K-Swiss signed off on it and they’ve got to have enormous confidence to be able to toy with the image of the company so aggressively. I don’t know a lot about any K-Swiss precursors (so let me know in the comments!) but I’m suitably impressed with this. It’s very funny, very NSFW, very confident, and actually seems very authentic (i.e., the pitch is pretty low-key and doesn’t get in the way of the funny). It begs the question for all of us, “How willing would you be to pretend to poop all over your brand, in service of your brand?”

Kenny Powers - K-Swiss CEO video (Uncensored)

We recently redesigned our business cards. While business cards are hardly the sexiest of collateral and perhaps of questionable relevance in the West, we were excited about the opportunity to take a simple instance of our identity and play with it, without worrying too much about impact on other elements like our site, and so on, that might be more challenging for us to take on ourselves.

Our new cards consist of a few different designs, each with a photograph on one side and the question “What’s your story?”, pointing to this series of blog posts. Over the next while, we’ll be presenting each of the images we chose and offering some of the background, context, or what we saw in the image. Of course, we welcome your own interpretations, questions, examples, etc.

Here’s a photo I took in Rome, in May 2010, while walking through Trastevere.

What’s the story? The body language says heading home from a day at the office

, but the outfit suggests a man lost in time. This juxtaposition is the sort of thing that amuses me a great deal.

Later in our trip we made it over to the Colosseum, where we saw costumed, muscley fellows posing for pictures with tourists, presumably for tips.

You can’t even see the poor tourist in this picture as he’s being aggressively dominated. It was getting close to a private moment as this guy seemed to be having the time of his life pretending to be abused, manhandled and perhaps even slaughtered!

• [from julienorvaisas] The Rules Of: Going to a Bar Alone [GOOD] – [Building on yesterday's quickie about eating alone, we bring you — drinking alone! Here the awkwardness brought about by breaking a social norm is mitigated by whiskey, Garfield and a mobile phone.] An illustrated guide to modern etiquette, with Christie Young.

• [from julienorvaisas] Eating alone: There’s nothing quite like sharing a meal with someone you love – yourself [The Denver Post] – [Fascinating how this person celebrates going against one strong cultural norm – she will happily eat alone at a restaurant in public – then turns right around and limits that new-found freedom by restraining her behavior in that context with a bunch more. Going against the grain is a tenuous act.] The meal itself is company enough for Vicky Uhland. "It's my reward at the end of the day," she says. "I like to have good service, have a nice drink. The atmosphere matters, too. It doesn't necessarily have to be quiet. But it has to be comfortable." Uhland sits at a table, not at the bar. "That's where I draw the line, the bar. A good girl alone at the bar? For some reason it's kind of sleazy." More red flags for Uhland: "I would never do Valentine's Day or any time I would look like a giant loser," she says. "If it was a really trendy restaurant I probably wouldn't go there on a Saturday."

My aimless wanderings between meetings and meals in Manhattan last week led to observing these collisions of order and chaos.

Cupcakes at Dean and Deluca (Greenwich Village) bear a resemblance to the tiered visuals and colors of the crowd (Times Square).

Impact emerges from the pattern of repetitive elements in street/sidewalk art (SoHo) and tagged signage (Chinatown).

After wrapping up a few intense days of work with a client, we decided to stay in New York an extra day. Our meals were certainly beyond a typical office day (Balthazar for breakfast and Joe’s Shanghai for lunch); meanwhile we huddled at a Starbucks in SoHo to get some work done. The only available seats were in the window, so we propped the laptop on the countertop and did our thing. So there we are, two professional noticers in front of a window in a busy part of Manhattan. You can imagine the staccato work conversations we had, as we constantly interrupted ourselves with “Did you see that sign?”, “Did you see that person?” or “Did you see that truck?”

We did see a lot of lovely trucks. I wonder if NYC-area businesses have figured out the business benefit of the business end of the truck? As above, a delicious reinforcement of the pig hippo branding specifically for the back of the truck. Earlier, a rear graphic that read “I [pretzel] N Y.” Before that, the Meat without Feet truck.

Trucks, part of a great day.

• [from steve_portigal] Bright Colors Struggle to Bloom in South Korea’s Silver-Car Nation [WSJ.com] – [Product aesthetics, over functionality, become highly codified] Car colors around the world have been trending monochromatic. In the U.S., black, white and silver cars now account for about 60% of new-car sales, up from 38% in the late-1990s, according to Kia. But no nation has as high a proportion of the three colors as South Korea does. China and Japan are next, with just under 80% of new cars sold in the three colors. Oh Suk-geun, chief designer at Hyundai, theorizes that the East Asian affinity for muted car colors is rooted in the monochromatic painting, calligraphy and printmaking of centuries past. Layered onto that tradition, older South Koreans remember the limits on self-expression, and even clothing, imposed by the authoritarian government that led the country after the Korean War of the early 1950s. In those days, with the country rising from poverty, most people didn't own cars. For those that did, a color code arose: black for company cars, white for family cars.

• [from steve_portigal] Tracing Unscooped Dog Waste Back to the Culprit [NYTimes.com] – [Here's an example of CSI-level technology trickling down at least to the prosumer level.] Canine DNA is being used to identify the culprits who fail to clean up after their pets, an offense that Deborah Violette is committed to eradicating at the apartment complex she manages. Everyone who owns a dog in her complex in Lebanon, NH., must submit a sample of its DNA, taken by rubbing a cotton swab inside the animal’s mouth. The swab is sent to BioPet Vet Lab, a Knoxville, TN company that enters it into a worldwide database. If Ms. Violette finds an unscooped pile, she can take a sample, mail it to the lab and use a DNA match to identify the offending owner. Called PooPrints, the system costs $29.99 for the swabbing kit, $10 for a vial to hold the samples and $50 to analyze them, which usually takes a week or two. About two dozen apartment complexes around the country have signed up for the service. In 2008, the Israeli city of Petah Tikva created a dog DNA database for the same purpose.

• [from steve_portigal] Odd Color Names Offer a Primer in Marketing [NYTimes.com] – [Questionable strategy to break through meaningless by piling on the irrelevance with a smidge of quirk. How's about "help me choose" over "confuse and provoke me"?] Some paint companies are hoping to distinguish their brands with names that tell a story, summon a memory or evoke an emotion — even a dark one — as long as they result in a sale. What they do not do is reveal the color. “For a long time we had to connect the color name with the general color reference,” said Sue Kim, the color trend and forecast specialist for Valspar. “But now we’re exploring color names that are a representation of your lifestyle.” Sherwin-Williams offers Synergy. From Ace Paint comes Hey There! Benjamin Moore has Old World Romance…“I am perfectly fine if a certain name gives them a perplexed, thoughtful moment,” Ms. Kim said, “if the three-second glance gets us another five seconds as they pause to think, ‘Why is that Metro at 5?’ I think that’s a good thing.”

• [from steve_portigal] National Onion Labs, Inc. – [Bet you didn't know that there was a national onion lab, or that there were standards for onion certification. Now you do. You're so very welcome!] People use onions for their unique and distinctive flavors and by looking for the appropriate NOL certification you can be assured that the onion you choose will be appropriate for your use. Look for NOL’s trustworthy quality certification Certified Extra Sweet®, Certified Sweet®, Certified Medio™ and Certified Sizzler™ when selecting onions.
• [from steve_portigal] From Muses To Music: Where Ideas Come From [NPR] – [Transcript of a Talk of the Nation episode at the Aspen Ideas Festival, with a broad cross-section of participants.This was my favorite snippet.] Q: Joining us now is Eric Fischl. He's a painter and sculptor…Not where do your ideas come from, but how do you come up with them? A: I'm a painter of people, so one of the sources of my inspiration is body language. And when I see people sitting, standing, moving, twisting, turning in very specific, very idiosyncratic ways, I'm riveted by it. I don't know why. If I have my camera with me, I take a photograph of it. And then back in my studio, I look at that photograph and try to find a context for explaining why I was fascinated by that particular gesture.[They don't all work out] but the process is always fascinating.
• [from steve_portigal] Technological Superstition [The Technium] – [KK takes a direct look at how we imbue objects with meaning, although he frames it as "superstition." Funny how that word really agitates me, whereas my term (meaning) is pacifying. In our work, perception often is reality, but I'm refreshed and challenged by Kevin's close reading of reality, just plain reality.] They honestly believe that artifacts can transmit the aura of a human who uses it. In this case, the steel transmits the bravery of the firemen rescuers, and the innocence of the civilians who died. But it can also transmit cooties. They believe that wearing Hitler's sweater would be a bad idea, while sleeping in a room (completely remodeled) that Lincoln slept in is a good idea. This is magical thinking….In the end, a historical technological artifact is one of the reservoirs in the modern world where superstition still flows freely.