Why You’re Doing Customer Research All Wrong [Inc.] – It comes as no surprise that many innovative ideas hit the cutting room floor before ever seeing the light of day in consumer testing. The author suggests that too many great ideas don’t get chosen for testing and this is where the problem lies. While I agree that this is a grave problem for customer research, it’s not nearly as reprehensible as the omission of consumers from ideation sessions, and the failure to converge in the ideation process. In fact, I’d argue that the problem could be averted with two steps upstream in this process. First, start with the end in mind when planning a brainstorming session and invite customers and executives to help generate stakeholder-inspired ideas. Secondly, make sure those ideas get clustered and prioritized before anyone leaves the room. Ideation should include both divergent and convergent thinking! This results in more collaborative value-added ideas and less ‘intuitive’ choices about which ones merit further testing.

Affinnova studied 100 testing campaigns that its clients had done in the past. Typically the testing process went like this: A company came up with a long list of potential ideas to test, whittled it down using mostly executives’ intuition, and then tested the much shorter list of ideas. Affinnova, on the other hand, took the initial brainstorming list and tested everything on it, presenting the ideas in groups and asking participants to select their favorites.

Looking To Hire And Keep Great Innovators? Focus On The 3 Rs [Co.Design] – When companies look inward in a quest for amping up their innovation capabilities, they undoubtedly see the potential of their human resources. The three Rs of getting and keeping innovative employees are Recruiting, Retraining and Rewarding. Given the very premise of the article a fourth R, Reflection, seems mighty important. While the ROI (yikes, another R word!) of a strategic debrief may be hard to justify in some cases, the cost of ignoring valuable lessons learned from experience can be catastrophic. Consider how many times companies learn the same lessons over and over again. It’s Ridiculous. Besides, a healthy organization that engages its employees in regular reflection is likely to keep those folks feeling engaged, valued and loyal, thereby reducing the need to look outside for more innovators.

Innovation relies on people more than other processes. This reliance on employees, management, and executives in an organization requires that the “right” people are attracted, and then given the appropriate tools and techniques for a sustained innovation success. Their passions and capabilities also must be ensured to align with the needs and expectations of the firm.

Building Self-Control, the American Way [New York Times] – Although this article is focused on parenting strategies for cultivating self-discipline, I think the lessons can be applied to nurturing innovative thinkers. This article talks about the importance of play in allowing children to practice and develop skills like self-control, self-esteem and social interaction. Companies who rely on their people to continually generate creative ideas should explore opportunities for productive play experiences that challenge and nurture their employees’ essential abilities to manage themselves through intrinsic motivation.

Fortunately for American parents, psychologists find that children can learn self-control without externally imposed pressure. Behavior is powerfully shaped not only by parents or teachers but also by children themselves. The key is to harness the child’s own drives for play, social interaction and other rewards. Enjoyable activities elicit dopamine release to enhance learning, while reducing the secretion of stress hormones, which can impede learning and increase anxiety, sometimes for years.

What we’re up to this week…

• Fresh from fieldwork in NYC, Tamara and Julie are in the throes of uploading data, preparing a top line report, and reviewing transcripts.
• Be afraid. Be very afraid. Steve and Tamara are up to their necks in foam core, X-Acto knives and glue guns preparing mock-ups that we can take into consumers’ homes next week.
• Steve will be giving a remote lecture on synthesizing user research to the Dundee Masters of Design Ethnography folks.
• Field trip! We’ve been invited to meet the folks at Stimulant and check out their amazing interaction design, “beyond the computer.”
• We’ll be helping our friends at Bolt|Peters celebrate their 10th birthday.
• What we’re consuming: Trigger, David Sanborn

Dry your eyes with an eBay for the broken-hearted [Telegraph] – There’s an interesting idea here; I’m not sure exactly why this sort of items deserve their own ecommerce site; is the narrative sufficiently appealing for buyers and sellers to replace an established player like eBay? I’d suggest they get their story straight, the site says “Never Liked It Anyway is a place where once loved gifts from once loved partners get a second chance.” If the gifts were indeed once-loved then the site’s title is not very accurate. Or maybe this is something I’d have to be a woman to understand.

The bride ditched at the altar hardly wants to save her wedding dress for a later date, while angry ex-wives are unlikely to keep the diamond earrings from a cheating husband. How about selling off those expensive gifts? A new website, NeverLikedItAnyway.com, is helping dumped girlfriends and jilted brides get emotional closure – and a bit of cash to ease their heartbreak. The global site, set up by New York business consultant Annabel Acton, 28, is an eBay for the broken-hearted. Users upload an image, description and “break-up price” for their item, as well as a sob story of how they came to be getting shot of it online. From engagement rings and wedding dresses to the detritus of a cancelled wedding day, spurned women are flocking to sell their unwanted goods.

Find puppy love (cats too) through Meet Your Match [AP] – As Internet dating tips fully from losers-last-refuge to lovers-log-on, it becomes a metaphor, albeit a tortured one, for other types of services. Weren’t we screening for a good match in adopting pets a long time ago? Sounds like they have streamlined the approach, but the idea is probably strong enough to stand on its own without leveraging online dating. Although maybe that’s the journalist looking for a V-Day angle?

Meet Your Match was designed by Emily Weiss, vice president of shelter research and development for the American Society for the Prevention of Cruelty to Animals. Potential adopters answer 19 questions on subjects such as whether they want a playful or laid-back pet, how their animal will spend its days and how they will spend together time with their new dog or cat. For the pet evaluation, animals are put in a room in front of a camera. Staff members watch how quickly they settle, lie down, curl up and what else they choose to do. They watch the animals play and interact. People and pets are assigned a color – green, orange or purple – and one of three categories in each color category.

Dogs are watched for friendliness, playfulness, energy level, motivation and drive. A dog might be a laid-back couch potato, a curious busy bee or an action hero go-getter, Weiss said. Green is for dogs who like to be physically and mentally engaged, orange for middle-of-the-road dogs who enjoy regular activity and interaction, and purple for dogs who are easygoing, Cats who test green thrive on adventurous, carnival-style living. Orange is for go-with-the-flow pets, while purples require a less exciting, library-like home where they can be nothing more than a love bug, Weiss explained.

Merope Lolis tested at the ASPCA’s Adoption Center as a good fit for a purple love bug – a cat that would be on its own much of the day. But she fell in love with a beautiful calico cat before realizing that it was a “frisky cat who was going to need lots of attention when I wasn’t available. I found that information to be very useful to me,” Lolis said.

Jevons paradox [Wikipedia] – These counter-intuitive principles are handy to collect as frequent reminders that the world is a complex system of complex systems, and our presumptions about interventions leading to predictable outcomes are hopelessly naive.

The proposition that technological progress that increases the efficiency with which a resource is used, tends to increase (rather than decrease) the rate of consumption of that resource In 1865, the English economist William Stanley Jevons observed that technological improvements that increased the efficiency of coal-use led to the increased consumption of coal in a wide range of industries. He argued that, contrary to common intuition, technological improvements could not be relied upon to reduce fuel consumption.

I’m cited in Developing Your Interviewing Skills, Part I: Preparing for an Interview, with a set of question types. The article suggests those question types are helpful in preparing an interview guide. I think they are also very helpful in the interview itself, as you will often have to probe a number of different ways to get at what you are think is interesting.

Anyway, I’m not sure where the author found that set of questions, but I’ve recently rewritten and restructured them for the book. This seemed like a great opportunity to share them with everyone. I’d love your feedback: What am I missing? Do you disagree? What else would be more helpful for readers?

Questions to gather context and collect details

• Ask about sequence “Describe a typical workday. What do you do when you first sit down at your station?-Then what do you do next?”
• Ask about quantity “How many files would you delete when that happens?”
• Ask for specific examples “What is the last movie that you streamed?” – Compare this to “What movies do you stream?” The specific is easier to answer than the general and becomes a platform for follow up questions.
• Ask for the complete list “What are all the different apps you have installed on your smartphone?” – This will require a series of follow up questions, e.g., “What else?” because few people will be able to generate an entire list of something with some prompting.
• Ask about relationships “How do you work with new vendors?” – This general question is especially appropriate when you don’t even know enough to ask a specific question (e.g. in comparison to the earlier example about streaming movies). Better to start general than to be presumptive with a too-specific question.
• Ask about organizational structure “Who does that department report to?”

Questions to probe on what’s unsaid

• Ask for clarification “When you refer to “that” you are talking about the newest server, right?”
• Ask about code words/native language “Why do you call it the ‘Batcave?'”
• Ask about emotional cues “Why do you laugh when you mention ‘Best Buy?'”
• Ask why “I’ve tried to get my boss to adopt this format, but she just won’t do it-” “Why do you think she hasn’t?”
• Probe delicately “You mentioned a difficult situation that changed your usage. Can you tell us what that situation was?”
• Probe without presuming “Some people have very negative feelings about Twitter, while others don’t. What is your take?” – Rather than the direct “What do you think about Twitter?” or “Do you like Twitter?” this question introduces options that aren’t tied to the interviewer or the interviewee.
• Explain to an outsider “Let’s say that I’ve just arrived here from another decade, how would you explain to me the difference between smartphones and tablets?”
• Teach another “If you had to ask your daughter to operate your system, how would you explain it to her?”

Questions that create contrasts in order uncover frameworks and mental models

• Compare processes “What’s the difference between sending your response by fax, mail or email?”
• Compare to others “Do the other coaches also do it that way?”
• Compare across time “How have your family photo activities changed in the past five years? How do you think they will be different give years from now?” – The second question is not intended to capture an accurate prediction. Rather, the question serves to break free from what exists now and envision possibilities that may emerge down the road. Identify the appropriately large time horizon (a year? Five years? Ten years?) that will help people to think beyond incremental change.

Here’s the latest around here!

• Start spreading the news! Julie and Tamara are taking to the skies once again, this time to New York. Having finished one round of research and done just a bit of sensemaking, this second round, again with our client in the field, should be nothing short of fascinating.
• We’ve got a multi-method study coming up in a few weeks, with a client coming from Asia with their one-off super-secret prototype, and sessions with users in their homes and in a facility. This week Steve nails down the details of what we’ll be asking them.
• Proposals for workshops and speaking gigs! Proposals for training! Proposals for consulting! Lots of exciting possibilities in the offing.
Apotheke Frankfurt Deutschland
online pharmacy https://momentumforhealth.org/wp-content/uploads/2021/07/finasteride.html with best prices today in the USA

Are You Learning as Fast as the World Is Changing? [HBR Blog Network] – Innovation is about the new. It begins with new thinking and typically involves learning new things and being exposed to new ideas. Through our self-funded study, the Omni project, we describe this challenge to keep up with the pace of possibilities in the Transformations theme. Here the author suggests three “habits of mind” (diverse sources of inspiration, copy success from other industries, and collaboration) that promise to keep you learning as fast as the world is changing.

Today, the challenge for leaders at every level is no longer just to out-hustle, out-muscle, and out-maneuver the competition. It is to out-think the competition in ways big and small, to develop a unique point of view about the future and help your organization get there before anyone else does. Which is why a defining challenge of leadership is whether you can answer a question that is as simple as it is powerful: Are you learning as fast as the world is changing?

The human factor in service design [McKinsey Quarterly] – The customer service landscape is continually evolving and responding to the winds of technological change and floods of social media. Here, three company stories illustrate different ways to think about the human side of service interaction. The article suggests that you ask yourself three questions to diagnose opportunities for improvement: How human is your service? How economic is your service? Can your people scale it up? The only question I’d add is: How do you know? since this line of inquiry into the design of services is fueled by research with humans both inside and outside the organization.

When putting together services that are economically attractive and grounded in a good understanding of what motivates customers, companies shouldn’t overlook their own employees-the other human beings involved in a transaction. Companies give themselves a big edge when they design service processes that a widely distributed workforce can easily adopt, understand, automate, and execute.

Let’s Debunk 4 Myths About How Great Companies Innovate [Co.Design] – This “mythbusting” article delivers a punchy dose that dispels any notion that innovative companies are fueled solely by visionary leaders, industry competition, market mimicking, and luck. It appears that we have no excuse not to innovate.

A growing base of consumers with new expectations and new demands only fuels the fire for more products and services. Firms that claim to be fast followers are often merely just followers. As a firm grows and matures, its bureaucracy, decisions, and approvals inhibit its ability to bring a new product to market quickly. The company can’t respond fast enough to innovators or consumer demands. In this period of rapid change and global competition, innovation isn’t a “nice to have” but an important core competence; those firms that can’t keep up will inevitably perish.

More pictures from my trip to Dublin for tbe IxDA Student Design Challenge. Also see Part 1.

There is a chain called TJ Hughes in parts of Europe, so they swapped out the J for a K in order to prevent confusion.

KitKat deathmatch?

Most charming packaging, ever!

Dublin doors.

The classic, interpreted two ways.

Viking marketing.

Differentiation?

Damn right it hurts.

Local retail aesthetics.

Treasures in the trash.

Last week I was in Dublin for the IxDA Student Design Challenge (more on that coming soon). I had a chance to stroll about (in the cold!) and get some pictures, here are a few favorites, with part 2 coming tomorrow.

You can’t understate the prominence (relevance?) of Guinness

The Museum of Natural History. A big, big room crammed with more dead stuffed animals than you possibly imagine.

Rolling advertisements.

Occupy and social media.

Thin Lizzy’s Phil Lynott.

Aspiration meets reality.

Local hero Colm Meaney.

Why, indeed?

The Liffey at night.

Samuel Beckett Bridge.

Services you didn’t know you needed.

Zipperman.

I am missing the sun and beaches of LA from our trip there last week. At least I have these fond memories to keep me warm…

I’ve read about airlines letting passengers choose their seats using social media profiles and finally got to experience a digital/analog collision first hand on our Virgin America flight. I accepted the offer from 12A (aka Vinnie) to chat. Admittedly, I never talked to that stranger as I was engrossed in an inflight film.

I was not surprised by the proliferation of celebrity endorsements in every eating and dining establishment that we entered. I was surprised by what constitutes celebrity.

Dear lucky owner of this gorgeous Manhattan Beach home overlooking the ocean, thank you for using your prime position to promote a message of peace (in 4 different languages).

I am so fond of legacy establishments (like Pink’s Hot Dogs) that make explicit the rules of how to be a customer. I’m also fond of people like Julie’s dad, who insist that we stop at such locations to relive childhood memories when we are in town!

Julie and I both captured images from this Burbank dry cleaners. She focused on the environmental sustainability while I was enamored by the sustainability of their service!