• [from julienorvaisas] 2010 IDEA Awards [www.fastcodesign.com] – [One could easily spend days awash in inspiration – everything from forklifts to trash cans to hotel service design.] There are few awards in the world of design as eagerly followed and proudly worn as the Industrial Design Excellence Awards–or IDEA–given out by the Industrial Designers Society of America. This year, Fast Company and Co Design are happy to announce the winners–complete with detailed write-ups, images, a searchable database, and even an Olympics style infographic showing who leads in the medal count.
• [from steve_portigal] DODOcase: A perfect blend of the traditional feel of a book with the technological power of the iPad. – [More collisions between traditional form factors and digital form factors. It's interesting to see conceptual explorations in the recent Kindle era becoming actual products in the nascent iPad era] The limited first edition iPad DODOcase is inspired by the journals of our favorite artists. Made by hand in San Francisco, California using traditional book binding techniques, the DODOcase brings a classic look to protecting your iPad. (Thanks, @elreiss)

• [from julienorvaisas] Google Voice Now Available to Everyone in the U.S. [Fast Company] – [Spend a few minutes with this fun, fascinating, rich infographic describing A Modern History of Human Communication] Google Voice, which began as an app called GrandCentral before Google bought it back in 2007, is a difficult beast to explain. It's sort of like a phone management system–it gives users one number which, when called, rings however many devices that user wants (cellphones, landlines, work phones, whatever). It provides an alternate web-based voice mail system which transcribes voice (sometimes well, sometimes with odd and hilarious mistakes) and pops the messages into your email for listening or reading. It's also a mobile app for Android and web (that web app can be used by the iPhone and Palm's WebOS phones) that can place outgoing calls.
• [from steve_portigal] A Moleskine Cover for your Kindle? [Design Sojourn] – [Associating your analog experience with a digital product: sometimes it evokes relevance, sometimes it screams desperation. Moleskine?] The interesting question with this Kindle cover is whether people associate the Moleskine brand with the design of its product/cover and or associate the brand with the product’s function i.e. sketchbooks? Whether this Kindle cover makes sense or not, it is always interesting to see how brands with strong design languages leverage it on product extensions. They even have a cool design justification that does make sense: "The very idea of this new cover came from the Moleskine “notebook hackers”, who create their own custom-made accessories weaving together paper pages and digital tools. Throughout the web, hundreds of communities and discussions can be found where such Moleskine “hackers” publish their inventions. Dedicated blogs, Flickr pages, and even YouTube videos highlight the power and vitality of the Moleskine digital-analog connection."

• [from julienorvaisas] BJ Fogg’s Behavior Grid – Stanford [www.behaviorgrid.org] – [This framework is helpful in thinking about how new products, services or technologies influence or ask people to change behavior.] This grid describes 15 ways behavior can change. The purpose is to help people think more clearly about behavior change. Each of the 15 behaviors types uses different psychology strategies and persuasive techniques. For example, the methods for persuading people to buy a book online (BlueDot Behavior) are different than getting people to quit smoking forever (BlackPath Behavior). My new terms give precision. But this innovation goes beyond identifying the 15 types of behavior change and giving them clear names. I also propose that each behavior type has its own psychology. And this has practical value… the Behavior Grid can help designers and researchers work more effectively.

Harley-Davidson is probably close on the heels of Apple as one of the brands most cited as an admirably authentic brand, with people who aren’t merely customers purchasing product, but rather fans

evangelizing and incorporating/reflecting the brand into every aspect of their being…

…and employees/executives who walk the walk and talk the talk.

True cred all around. But Harley-Davidson is a bit of a schizophrenic brand. It’s impressive that the brand is able to credibly support two sets of core customers who seem like they would be at best uncomfortable with each other: hard-core lifestyle biker dudes and chicks (anti-establishment, subculture) and weekend-warrior gentlemen or gentlewomen hobbyists (well-to-do, mainstream).

Across from the Harley-Davidson museum in Milwaukee sits a new high-end boutique hotel to draw motorcycle enthusiasts. The Iron Horse clearly caters to the income bracket of the weekend-warrior…

…but holds bike events there that celebrate and attract hard-core bikers. These pictures, courtesy of Stefanie Norvaisas, were taken at a recent “Bike Night” at the Iron Horse.

Then again, perhaps I’m being unfair. Maybe there’s more overlap between these two types of “users” than just looking at the extreme points of the scale would suggest. So often we think we have the customer figured out only to have those assumptions shaken up after a bit of fieldwork. It’s easier to pigeonhole and design for one imagined (probably exaggerated) type of customer, or persona. Harley-Davidson has shown that by celebrating the blurry lines between customer types a brand can invite strange but surprisingly comfortable bedfellows.

See Also:

• Steve discusses Harley in Interactions magazine. Ships in the Night (Part I): Design without Research

I’m thrilled to be invited to speak at the first User Experience Hong Kong, taking place next February. Organized by my good friends at Apogee, the event also features a number of super smart (and super nice!) folks: Steve Baty, Janna DeVylder, Rachel Hinman, and Gerry Gaffney.

I’ll be leading a workshop entitled “Well, we’ve done all this research, now what?”

One of the most persistent factors limiting the impact of user research in business is that projects often stop with a cataloging findings and implications rather than generating opportunities that directly enable the findings. As designers increasingly become involved in using contextual research to inform their design work, they may find themselves holding onto a trove of raw data but with little awareness of how to turn it into design. How can designers and researchers work with user research data to create new things for business to do?

Almost related: Pictures from my last Hong Kong trip (2006)

• [from steve_portigal] Soap Operas in the Arab World Yield Their Own Soft Power [NYTimes.com] – [The cultural power of stories] Turkish TV has given the soap a fresh twist by making the connivers, kidnappers and canoodlers Muslims. And it is Arab audiences, even more than Turks, who have been swept off their feet. Through the small screen, Turkey has begun to exercise a big influence at Arab dinner tables, in boardrooms and bedrooms from Morocco to Iraq of a sort that the United States can only dream about. Another consequence of the show: the sudden, spectacular boom in Arab tourism to Turkey. Millions of Arabs now flock here. Turkish Airlines has started direct flights to gulf countries (using soap stars as spokespeople). Turkish travel companies charter boats to ferry Arabs who want a glimpse of the waterfront villa where “Noor” was filmed. If this seems like a triumph of Western values by proxy, the Muslim context remains the crucial bridge. “Ultimately, it’s all about local culture. People respond to what’s familiar.” By which he meant that regionalism, not globalism, sells.

• [from steve_portigal] ALT/1977: WE ARE NOT TIME TRAVELERS [Behance] – [Alex Varanese's thought-provoking concepts go beyond blogosphere-hipster-silliness to really provoke reflection on design and functionality often taken for granted] What would you do if you could travel back in time? Here's what I'd do after that: grab all the modern technology I could find, take it to the late 70's, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars. I've explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads. I've learned that there is no greater design element than the anachronism. I've learned that the strongest contrast isn't spatial or tonal but historical. I've learned that there's retro, and then there's time travel.
• [from julienorvaisas] 10:10 Tags Symbolize Committment to Climate Change [10:10global.org/uk] – [The fact that this tag is tangible but also symbolic rather than overt, and versatile enough to be carried on the body as a daily reminder of a commitment to the cause of climate change can help change behavior and improve compliance, as well as subtly telegraph solidarity.] The 10:10 Tag is made from a recycled jumbo jet, and can be worn on the neck, wrist, lapel or leotard to symbolise your 10:10 commitment. Whether you pin it to the lapel of your business suit or thread it through the laces of your skateboard trainers, your 10:10 Tag shows others that not only do you know how to accessorise; you’re also part of the solution to climate change.
• [from Dan_Soltzberg] Grateful Dead scholar in heaven at UC Santa Cruz [SFGate] – [More big things happening at my Alma Mater] The ultimate job in Dead-dom is in Room 1370 at McHenry Library at UC Santa Cruz. The door is marked by the steal-your-face logo, and superimposed over it reads the name Nicholas G. Meriwether, Grateful Dead Archivist.
• [from julienorvaisas] Ariely’s Upside of Irrationality: using irrational cognitive blindspots to your advantage [Boing Boing] – [We've seen the principles of behavioral economics applied to help us understand and explain consumers irrational choices in a business context, now here's a self-help book helping us apply them to our own everyday lives.] Upside of Irrationality is a mostly successful attempt to transform the scientific critique of the 'rational consumer' principal into practical advice for living a better life. 'Mostly successful' only because some of our habitual irrationality is fundamentally insurmountable — there's almost nothing we can do to mitigate it.
• [from steve_portigal] Text 2.0 – What if your book really knew where you are gazing at? – [This is essentially one of the concepts we proposed from our Reading Ahead research – where an eyetracker in a digital book manipulates the text dynamically based on your gaze. In our use case, we addressed the interrupt-driven commute reading revealed by our research. If the book saw you looking away, it could mark your spot to enable more efficient resuming]
• [from steve_portigal] Twitter a hit in Japan as millions ‘mumble’ online [Yahoo! News] – Japanese-language Twitter taps into a greater sense of individuality in Japan, especially among younger people less accepting of the Japanese understatement and conformity. 16.3% of Japanese Internet tweet 16.3% (vs. 9.8% in US). "Japan is enjoying the richest and most varied form of Twitter usage as a communication tool…It's playing out as a rediscovery of the Internet.” It's possible to say so much more in Japanese within Twitter's 140 letters. "Information" requires just 2 letters in Japanese. Another is that people own up to their identities on Twitter. One well-known case is a woman who posted the photo of a park her father sent in e-mail before he died. Twitter was immediately abuzz with people comparing parks…"It's telling that Twitter was translated as 'mumbling' in Japanese," he said. "They love the idea of talking to themselves," he said…"In finding fulfillment in expressing what's on your mind for the moment, Twitter is like haiku," he said. "It is so Japanese."

Photographer Michael Schmidt, from the exhibit Grey as Colour
at the Haus der Kunst in Munich.

I once described myself as a dead-end photographer, meaning that I always wander into a dead end and find no way out. I then accept this condition and at some point I am back out. This means that failure is an integral part of my work process.

• [from steve_portigal] Ring Pops Inspire Mariah Carey Fragrances [ NYTimes.com] – [Perhaps this is the future: multi-layered endorsement/licensing/line-extensions/cross-promotions] Mariah Carey’s Lollipop Bling, three fragrances that Elizabeth Arden based on candy flavors and that will appear in stores soon, is the product of a partnership with the Topps Company, which makes Ring Pops. “Topps sells tens of millions of units of candy,” said E. Scott Beattie, chief executive at Elizabeth Arden, which also has fragrance licensing deals with celebrities including Britney Spears, Danielle Steel and Elizabeth Taylor. “Combining their customer base with Mariah Carey’s fan base and our fragrance base is a great way to cross-promote all the brands.” While the scents “take a candy element as a thread to be woven in a fragrance,” they do so in a way that “elevates candy into a prestige environment,” she said. (Thanks, Gavin!)
• [from Dan_Soltzberg] Bowman vs Google? Why Data and Design Need Each Other [OK/Cancel] – [Tom Chi's thoughtful post on how engineering and design need to work together] "Design is really a kind of multi-variate optimization of extreme complexity…I’ve often said that 'Art is about freedom while Design is about constraints.'”
• [from Dan_Soltzberg] INTERVIEW: Sougwen [Design Noted from Michael Surtees] – [Nice reframing of drawing from a method of artifact production to a way of creating experiences] "I’m pushing a process with my work that counters the preciousness that some designers find fascinating. My performances are expressions of drawing as an activity, not about making a pristine or perfect image."

• [from steve_portigal] Rent a White Guy [The Atlantic] – And so I became a fake businessman in China, an often lucrative gig for underworked expatriates here. One friend, an American who works in film, was paid to represent a Canadian company and give a speech espousing a low-carbon future. Another was flown to Shanghai to act as a seasonal-gifts buyer. Recruiting fake businessmen is one way to create the image—particularly, the image of connection—that Chinese companies crave. My Chinese-language tutor, at first aghast about how much we were getting paid, put it this way: “Having foreigners in nice suits gives the company face.” We were supposedly representing a California-based company that was building a facility in Dongying. Our responsibilities would include making daily trips to the construction site, attending a ribbon-cutting ceremony, and hobnobbing. During the ceremony, one of us would have to give a speech as the company’s director. That duty fell to my friend Ernie. His business cards had already been made. (via @Kottke)
• [from julienorvaisas] Hey Facebook! Here’s your privacy redesign [Fortune.com] – [The community is now literally begging Facebook to fix this issue. Free design!] We asked several leading user experience designers how they'd overhaul the social network's obtuse privacy settings interface if given the chance. Here, in their own words, are their innovative solutions.
• [from steve_portigal] For Forgetful, Cash Helps the Medicine Go Down [NYTimes.com] – [The challenge of marketing, design & other forms of corporate persuasion is revealed when you see that people need incentive/motivation to take medication] One-third to one-half of all patients do not take medication as prescribed, and up to one-quarter never fill prescriptions at all, experts say. Such lapses fuel more than $100 billion dollars in health costs annually because those patients often get sicker. Now, a controversial, and seemingly counterintuitive, effort to tackle the problem is gaining ground: paying people money to take medicine or to comply with prescribed treatment. The idea, which is being embraced by doctors, pharmacy companies, insurers and researchers, is that paying modest financial incentives up front can save much larger costs of hospitalization…Although “economically irrational,” Dr. Corrigan said, small sums might work better than bigger ones because otherwise patients might think, “ ‘I’m only doing this for the money,’ and it would undermine treatment.”
• [from steve_portigal] Creativity thrives in Pixar’s animated workplace [SF Chronicle] – At another company, the employee in Payne's position might be a feared corporate rules-enforcer – the guy who tells you not to put tack holes in the plaster or forbids you from painting over the white walls next to your cubicle. But the architect and 14-year Pixar veteran embraces the madness. Among the more creative additions on the campus: One animator built a bookcase with a secret panel – which opens up into a speakeasy-style sitting area with a card table, bar and security monitor. Other employees work in modified Tuff Sheds, tricked out to look like little houses with front porches and chandeliers. "Sometimes I just have to let go," Payne says with an amused sigh, as he walks into a newer building with a high ceiling – where someone has interrupted the clean sightlines with a wooden loft. A couch and a mini-refrigerator are balanced 10 feet above the floor. [Did a mini-ethnography of Pixar a few years ago and the cultural factors around creativity and community were outstanding]