Posts tagged “product”

ChittahChattah Quickies

  • Core77 launches a product: a limited edition "curated" bike with a $1500 price tag – Core77 has been insanely brilliant at facilitating design discourse and ultimately design itself for a very long time. They've experimented before in launching their own product, I think, (I seem to recall a shoe) but this is a big leap, with this fancy-shmancy bike. To those that know what makes for a great bike, it may be a truly wonderful object, but it seems to manifest the worst part of design: elite hipsters making artificially cool stuff for other designers who revel in the semiotics of exclusivity, rather than what I believe Core77 can better champion: the design field of talented passionate people solving tough problems in unique, beautiful and successful ways. I challenge Core77 to take this (hopefully successful) experience in Launching Products (no doubt an insanely difficult thing) and apply it next to Launching Products That Make A Difference To Everyone (or at least Helping Others To…). The MoMA design world doesn't need Core77, but the real design world so badly does.
  • R.I.P., Oscar Mayer – The 95-year old retired company chairman dies. He was actually the third Oscar Mayer to run the company, co-founded in the 1890s by his grandfather, Oscar Mayer. "They began using the Oscar Mayer brand name in the 1920s, stamping it on the country's first packaged, sliced bacon, which the Mayer brothers introduced in 1924 — an innovation that earned them a U.S. government patent."

ChittahChattah Quickies

  • Gorilla Snot Cocktail Recipe – Measure the port into a brandy glass, the pour the Bailey's in. As the Bailey's enters the port it will solidify, forming a glob.
  • Gorilla Snot Musicians Gripping Resin – (thanks @trx0x) Gorilla Snot is a gripping aid. It has been developed by and for professionals who demand flexibility, functionality, and efficiency in the tools of their trade. A non-gooey, naturally refined tree rosin, Gorilla Snot reacts with your body's natural chemistry and heat output to retain a steady grip on picks drumsticks, bows, and any other hard to grip instruments.

    While playing, Gorilla Snot maintains an even consistency, but when you've finished, just separate your fingers for 20 or 30 seconds, and it dissolves completely! The gripping reaction is only effective when you activate it. It cannot stain instruments or clothing because it is entirely permeable to open air and dissipates completely.

  • Gorilla-Snot® Soil Stabilization & Dust Control from Soilworks® – Soilworks®, LLC is the innovator and manufacturer of Gorilla-Snot® soil stabilizer and dust control agent. It is the economy grade version of our Soiltac® soil stabilizer. Gorilla-Snot® is an eco-safe, biodegradable, liquid copolymer used to stabilize and solidify any soil or aggregate as well as erosion control and dust suppression.
  • Moco de Gorila – Snott Gorila Hair Styling Gel – Moco de Gorila® is a very strong hair gel made in mexico. It delivers strong lasting hold and it leaves absolutely no residues or flakes on your hair.
    Does Moco de Gorila Hair Gel have anything to do with real gorillas?
    No. Amusingly, this is a very frequently asked question. The only thing that comes from a Gorilla is its name.
    Can Moco de Gorila® be used by women?
    Yes. There is many women that use Moco de Gorila to keep their hair style all day long without leaving any residues.

    [I like the name, the brand, the rawness, the story, the cultural ping-ponging between white and Hispanic, the package design]

ChittahChattah Quickies

  • Lovenest: Help Keep Your Baby’s Head Round – The parent-of-baby market seems unique in its (often peer-reinforced) drive to identify new needs and corresponding solutions. This leads to a lot of stuff being produced, some as expensive replacements for existing satisfactory (if generic) solutions, but much of it seemingly innovative. I suppose the work of a parent now includes the emotionally fraught process of trying to sort out the difference.
  • Icon-o-Cast by Lunar : Best products & experiences for new moms & their babies – This is a really great discussion about how parents-to-be seek out product information, what products are offering and not offering, the challenges around integration with other products and with the existing home environment. Good insight and tons of opportunity for designers, brands, and retailers.

ChittahChattah Quickies

  • Griffin designers explain their product development process – An idea that passes the initial "sniff test" gets assigned to a Category Manager, who shepherds it through a more formal proof-of-concept process. They discuss it with industrial designers, engineers, user researchers, the sales team, even packaging. The goal is to thoroughly vet the product to make sure that it's a good fit with our customers, our capabilities, our strategic priorities, our distribution channels and our financial requirements, before it gets the green light for resources to be allocated.
    (via Core77)

Explaining your product puts you ahead of the pack

A few weeks ago I saw this full-page newspaper ad for Verizon’s Hub:
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I’ve blown up the smaller text at the bottom:
hub

The phrase “the home phone reinvented” reminds us that explaining a new product in terms of what it is replacing, enhancing, or integrating with is often a very effective way to help ground something new. But the ad works mostly by establishing a physical context (the kitchen) and a use case (distributed family communication and meal planning). The actual functional specs are presented almost as an afterthought in the footer and greatly in service of the “reinvented” aspect.

I was excited by this ad because it does a reasonable job at something crucial that so few companies are actually doing: explaining clearly what their product is and who it is for.

I don’t know if this product is a good idea or a bad idea; it’d be fascinating to see how new users begin to use it and what sense they make it of it. But it seems that this product team Verizon is at least half a step ahead of many technology groups out there who collect a bundle of technology together but fail to create a compelling story about why this matters.

ChittahChattah Quickies

  • Now consumers can get some of that reality-show style in their own homes – Bravo is developing products based on its popular programs, including the “Real Housewives” franchise and “Top Chef,” that will be promoted on the air and sold on Bravo’s Web site. The network will earn licensing fees or take a cut of sales. The line includes bags for $595 from the brand Kooba; designs created by contestants on the new series “The Fashion Show”; “Top Chef”-themed flower arrangements from Teleflora; “Top Chef” branded wines from Terlato Wines International; “Top Chef” knives from Master Cutlery; and online cooking classes conducted by “Top Chef” contestants.

    Frances Berwick, executive vice president and general manager of Bravo Media, said that “the revenue from this is minuscule by comparison to what we think it’ll do for our brand. This is a fun way to satisfy what we’re hearing from our viewers: that they like our shows, that they like our taste,” Ms. Berwick said. “It’s about giving our viewers a greater immersion in the brand.”

ChittahChattah Quickies

  • How's that for a long-lasting brand/product? After 72 years, TV's `Guiding Light' switching off – It began as a 15-minute serial on NBC Radio in January 1937 and debuted on CBS television in 1952, focusing on the Bauer family of Springfield.
  • April 2009 – Iraqis Snap Up Hummers as Icons of Power – “Iraqis love them because they’re really a symbol of power,” said Mr. Hilli, a chubby 37-year-old who could not stop chuckling. Nonetheless, he spoke with authority, since he was his own first customer. Hummers in Baghdad are symbols of much more besides: increasing security, returning normality and a yearning for the trappings of sovereignty. Mr. Hilli allowed that there was something else, too, a little more indefinable, which in Arabic is “hasad thukuri,” [penis envy]
  • April 2003 – Americans induce patriotism through Hummer purchase – "When I turn on the TV, I see wall-to-wall Humvees, and I'm proud," said Sam Bernstein, a 51-year-old antiquities dealer who lives in Marin County, Calif., and drives a Hummer H2, an S.U.V. sibling of the military Humvee. "They're not out there in Audi A4's," he said of the troops. "I'm proud of my country, and I'm proud to be driving a product that is making a significant contribution."

ChittahChattah Quickies

  • If you choose not to decide, you still have made a choice: the appeal of simplification by choice elimination – At the bottom of the Heaven's Dog cocktail list there's a category called "Freedom from Choice," where you leave it up to the bar staff to decide your drink. Diners choose the spirit they'd like and whether it should be "citrus-driven or spirituous."
  • Home + Housewares Show 2009…in Cartoons! – Pithy, brilliant, hilarious. Applies pretty much to every tradeshow I've ever been to.
  • Ask Jeremiah: The Comprehensive FAQ Guide to Twitter – It's a great document, but an online FAQ on someone's site is good for the type of user who is going to seek this document out…the mass adoption from Twitter is not going be as well supported by documents like this as it would be through the experience that Twitter itself creates
  • Lisa Smith and Caroline Linder at the Home + Housewares Show 2009 – "a maze of the bizarre and the banal, including picture frame air fresheners, pet hair picker-uppers, fingerprintless garbage cans, antibacterial marinaters, high-power vacuum cleaners, automatic hair-cutters, gas-powered blenders, anti-static dusters and instant boot dryers."
    "the spectacle is especially nightmarish; it represents the darker side of our discipline–product design gone wild and unchecked in the marketplace"
    "Who knew that both Miami Vice and the Southwestern pottery craze are preserved within the wide color range of KitchenAid Mixers?"
    "Q: How did you pick these forms? A:Oh, these are historical forms that we made up.""

ChittahChattah Quickies

  • Twitter's suggested users for you to follow – This lacks any personalization and reinforces the unfortunate star system that (social) media supports, but it's a good example of a "how to get started" scaffolding that I've written about before
  • Jimmyjane's Sex Change Operation – my article on Core77 – We were invited to designer-sex-accessory firm Jimmyjane to learn more about their history and their approach. My thoughts on the company and its mission are posted on Core7.

    "Ethan Imboden worked an industrial designer for firms like Ecco and frogdesign, cranking out designs for everyday products (i.e., staplers and monitors), but grew to feel that he had something more to contribute. After starting his own design firm, he went with a client to the Adult Novelty Expo and saw bad design everywhere. He founded Jimmyjane as a response to that, and set out to use form, color, materials and so on to create premium vibrators. Now he's a visionary creative, with strong ideas about the Jimmyjane brand and how to embody those attributes across a range of products. Imboden fits the Be A Genius and Get It Right archetype we wrote about in interactions."

The Tat That Brings Kids Back!

Safety Tat is a product based on the parental practice of writing a phone number inside a diaper or on a backpack.

It can happen anywhere-at an amusement park, zoo, school field trip, or even your local shopping mall. Your attention shifts for a moment, and suddenly your child or loved one has wandered out of sight.

So put the odds in your favor for a safe return, with SafetyTat. Designed by a graphics professional and Mom of three kids, SafetyTat is a fun and colorful kids temporary safety tattoo that’s uniquely personalized with your cell phone number.

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See also Forehead Advertising.

Thanks, CPT!

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