I heart memes license plate, California, 2009

And who doesn’t. We all want to belong somewhere. Even if it’s in an alternate subcultural universe, it’s comforting to know that your thoughts are connected somehow to the hive mind.

For anyone wanting a walk down short-term memory lane, The Internet Meme Database should suffice. And for those who want it live and in-concert, MIT will be hosting the second ROFLCon Internet culture conference in April 2010.

Locavore iPhone app

Locavore (also localvore) is someone who eats (or tries to eat) food from within a certain radius, typically 100 miles. In 2006, Google opened Cafe 150, a restaurant on its Mountain View campus that only uses ingredients that come from within 150 miles. The 100-mile diet is a book, a website, and a movement.

This is a powerful idea that, as it has taken hold, has entered our vocabulary and shifted our mindset. Even if we don’t do this, we consume the idea. It’s a meme.

Now, here come the electric vehicles. A similarly urgent effort to create change that asks us to fundamentally revisit how we do a primary activity. The fully electric Chevy’s Volt has a much-discussed 40-mile-without-recharging-capacity, based on some data (which of course, is disputed) showing 80% Americans drive less than 40 miles per day.

These two ideas are not parallel. At 41 miles, imagine that your car stops dead by the roadside and you’re stuck with a AAA situation. At 151 miles, your radicchio isn’t quite as local – but you don’t go hungry. Even so, the food people have done a much better job at creating a new story that quickly captures the essence of a new behavior.

Do you know how many miles a day you drive? The EV people, and Chevy especially, would do well to help create awareness at a general level (that people drive this much, on average) and a personal level (here’s how to figure out how much you drive, or how to map a 40-mile capacity against your typical usage). There’s potentially a gap between how well the Volt would work for most people and how well those same people believe the Volt would work for them.

We’ve seen people wearing pedometers to track another unknown distance: how far they walk in a given day. Why not give away car pedometers (yes, cars already contain equipment that provides that information, but the point here is to celebrate and raise awareness)? Where equivalent term to locavore for the daily driving case? 40-milers? loca-motives? Where are the use cases or archetypes that help translate into something familiar? How far does a mom in the ‘burbs drive? How about someone in the exurbs? Or a traveling saleswoman/road warrior? There’s a lot that can be done just on expanding the idea itself, to help set the stage for the coming solutions.

• OneMillionGiraffes.com – fascinating to look at how a simple exercise can be tackled in so many different ways – My friend, Jørgen, doesn't believe I can collect one million giraffes by 2011. I'm gonna prove him wrong, but I need your help. So far I've got 76.870 giraffes, so I need 923.130 more! And I have 503 days left to get them.
• See my giraffe – Will it be one in a million?

• Steven Johnson in TIME on Twitter and innovation – The speed with which users have extended Twitter's platform points to a larger truth about modern innovation. When we talk about innovation and global competitiveness, we tend to fall back on the easy metric of patents and Ph.D.s. It turns out the U.S. share of both has been in steady decline since peaking in the early '70s. (In 1970, more than 50% of the world's graduate degrees in science and engineering were issued by U.S. universities.)…

  But what actually happened to American innovation during that period? We came up with America Online, Netscape, Amazon, Google, Blogger, Wikipedia, Craigslist, TiVo, Netflix, eBay, the iPod and iPhone, Xbox, Facebook and Twitter itself. ..if you measure global innovation in terms of actual lifestyle-changing hit products and not just grad students, the U.S. has been lapping the field for the past 20 years.

  How could the forecasts have been so wrong? The answer is that we've been tracking only part of the innovation story.

• New Yorker on the significant power of storytelling in the unfolding of the Parrot Flu outbreak in 1929-1930 – Press plays role in raising awareness, hype ensues (kill all parrots!), backlash ensues (Americans are hypochondriacs and there's no such thing as Parrot Flu), small but significant number of sicknesses and deaths (pre-antibiotics) occur, scientists triumph, National Institute of Health is founded. Curious to read this right after watching 1950s plague thriller "Panic in the Streets."

• The McGangBang: a McChicken Sandwich Inside a Double Cheeseburger – (via Kottke) Another awesome example of customers co-opting (or trying to) the corporation. It's a user-generated menu item and people are trying to order it by its (rather unpalatable) name and then documenting the results. Like the obscene Skittle comments on Twitter, this is people taking a brand (and an experience) and playing with it. And then using the Internet to bring energy to that small piece of celebratory rebellion. If we ever needed another example of the brand being created by the customers not the producers, this would be it.
• Chinese Internet meme about Grass-Mud Horse is a form of social protest – An online phenomena features a mythical character is built on the name – in Chinese – sounding close to an obscenity, but presented as an innocent song (with some fable-like plot twists) that the censors (so far) can't/won't remove. “Its underlying tone is: I know you do not allow me to say certain things. See, I am completely cooperative, right?” the Beijing Film Academy professor and social critic Cui Weiping wrote in her own blog. “I am singing a cute children’s song — I am a grass-mud horse! Even though it is heard by the entire world, you can’t say I’ve broken the law.”

• Photo Clichés (You're Not As Original As You Think) – Pictures of people being uniquely hilarious, just like all the other people who took the same photo – (via kottke) At first I thought yeah, people are really lame, acting all goofy and clever but being just like everyone else, but then I realized that this is all about culture, and design. Cultural stories – memes – travel fast, far, and wide, and so imitating a famous pose become a rapid shorthand for belongingness. And designed objects and environments have affordances, built-in invitations to be used a certain way, to be grabbed, held aloft, or whatever. Everyone puts their head in the shark's mouth because it's designed to invite you to do so. When people use a product over and over the way it was intended, we may consider that a design success. So while these are funny pictures to look at it the aggregate, it doesn't mean that we (or the people in the pictures) are all that lame. We're collecting and transmitting culture and we're responding to artifacts that are designed to be used any number of ways.

It’s fascinating how most successful products lead to an ecosystem of supporting products. The Crocs fad has provided the fan-base to support charms, little decorations that attach to the holes on the shoe’s surface and let the wearer further establish their individual identity within the trend of people who have established a unique identity by wearing Crocs in the first place.

Acknowledging that following a trend has a very different meaning in Japan, we bring you the Crocs family, who we saw on a bus in Kyoto, each with their own charms.

Dad

Mom

Son

Baby

In addition to aftermarket personalization, many trends also generate a safety backlash meme (iPod muggings, anyone?). In Taipei, it’s dangerous to wear Crocs on escalators.

Manufacturers like Apple are very savvy about creating/controlling their aftermarket, but I wonder about the backlashes. Are PR people planting those stories or doing damage control or not realizing their significance?

Update: Karl Long on the Crocs backlash (safety and others) here

I may not be the first to air this idea, but I’ll give it a shot anyway. Google pr0nrank refers to the number of Google Image Search pages it takes to reach a NSFW/dirty/titillating image for a given search term.

winston churchill is 48; an image of a bodily organ near a face appears on the 48th page of results.

aficionado is 1. The first row of results contain suggestive bikini ladies.

In neither case, of course, was I expecting to find such images.

It’s only March but I’m already sick of it and that means it’s going to get a whole lot worse before it gets better.

The phrase (something) fatigue

As in Bono fatigue
Social networking fatigue
In an online discussion group yesterday I saw a reference to profile fatigue (similar to social networking fatigue above)
Scandal fatigue
Clinton fatigue (1999!)
Katrina fatigue

I think that (something) fatigue is the new (something) rage.

Troy Worman pings me for this new-ritual blogger effort (it’s called a meme, but is a chain letter a meme? The propagation is built-in, rather than being a side-effect of the compellingness of the content….) where you post “five things” about yourself. And then tag a bunch of other bloggers to do the same thing.

There’s no threat of deadly peril as in old-school chain letters, so that’s nice. But I’ve found it a bit exclusive. The “cool” folks got pinged months ago with this thing. In the interest of inclusiveness, I’m going to throw this open to anyone who wants to contribute their own five things. If you’ve got your own blog and want to participate, consider this your opportunity. Email me, or trackback, or comment, and I’ll add you to the body of this post. If you don’t have a blog (and let’s face it, most don’t) then leave your five things in the comments. If you want them anonymized more than the blog will let you, email me, and I’ll post it for you.

Five things about Steve

1. In my public school (called elementary school in the US) the default assumption was that boys took shop and girls took home economics. I was the first boy to take home-ec. I simply asked. They weren’t trying to stop me, but they were very worried when they called my mother to verify this was acceptable. If it had been 10 years later, they would have drafted a release from liability, just in case. The next year, of course, all students took both. I was no Rosa Parks, but I did create a small change that was past due.
2. Our dog Brody (Golden Retriever, 5 1/2, rescued) is my first pet (I’m not counting several goldfish named George).
3. Back in the 90s, Tom Williams and I tapped into the latent storytelling need that would re-emerge as blogging when we created Turn Signals. A fax (originally) newsletter that took stories from the press and rewrote them in a dryly bemused tone. Indeed, we were always passing photocopied articles to each other in the office and so it was suggested that we productize it. You can see a few issues here (PDF).
4. I really like cereal. I have my preferred cereal system, where boxes are stored in a cabinet from oldest to newest, so nothing goes stale. I like to have two boxes open at one time; where one is sweeter and the other is healthier (although they are all pretty damn sweet these days).
5. In 1992 I started the first online community for Rolling Stones fans. It’s still going to this day.