We saw Little Miss Sunshine on Saturday (highly recommended) in our first visit to a theater in months and months. The guy in front of us (English likely being a second language) asked for tickets to Snacks On A Plane (good luck, buddy, snack boxes are $5 now).

Anyway, at the risk of adding to a heavily crowded blog-topic, “Snakes on a Plane,” the wildly hyped high-concept movie, turned out to be a Web-only phenomenon this weekend, as that horror-comedy starring Samuel L. Jackson took in just $15.2 million at the box office in its opening days. The article runs through the history of the film and the hype and the marketing and the buzz pretty nicely, but did any of us expect it to do well? It seems like there’s some confusion between irony, post-irony, and post-post-irony…okay, that’s a lot of bullshit, but my way of saying that it can be fun to be involved with something that you know is crap, but that’s a very different sort of loyalty than, say, Harley-Davidson owners with company-logo tattoos and wardrobes that consist entirely of HOG-branded t-shirts.
Update: shortly after posting this I see on BoingBoing that a guy did indeed get a SoaP tattoo – I don’t think this changes my thesis, but it is ironic.

Studio sez: Hey, here’s a bad movie.
We say: Hey, that is a really bad movie. Ha-ha! We can’t believe how bad it is! You should, oh, I dunno, add some more cursing into it, heh heh, it’s soooo bad. It’s bad. A bad movie. Heh.
Studio sez: Yeah! It’s a BAAAAD bad movie. Here’s some more cursing. And more over-the-top bad stuff. We know you know it’s bad.
We say: Hey, they put more cursing into it! It’s pretty silly and funny and bad. It’s a bad movie.
Studio sez: You know that we know that you know it’s bad.
We say: Yeah, it’s a bad movie. Snakes on a plane, yo. Heh.
Your mom sez: Are you fellas going to see this snake movie?
We say: Hey! Bad movie! Snakes on a plane!
Studio sez: Here it is! The movie you have been talking about.

[crickets chirping]

Come on! How much appeal is there for crap, compared to the appeal of making fun of crap? Just because the studio got in on the fun, doesn’t mean anyone was really persuaded or had much intention. I guess a Rocky Horror cult particpation thing could have emerged (and still could; it’s early days, some of these films take on second and third and beyond lives), but it didn’t seem likely.

And as I posted before, the meme definitely jumped the shark. I don’t know if they talked about the movie on The View, but I wouldn’t be surprised. If being ironic is supposed to be cool, I don’t want Barbara Walters or Parade Magazine in on the joke with me.

I received a jar of sunflower seeds in the mail today, as part of some promotion for a market research company’s new website. Or so I think. It’s very confusing. The jar is filled with what seem to be “beer baked” sunflower seeds, with their own brand name, and the label alternates cheesy references to this brand and the different brands and URLs for the company. It’s a mess, it seems to have no relevance. Yeah, I looked at the website of the company (and I’m very deliberately not mentioning any specifics here because why give ’em the juice if they don’t really deserve it) but would I want to do business with them over a poorly executed gimmick?

I don’t know if this counts as a Purple Cow or not (supposedly a good marketing thing to do) but I find it strange and inappropriate, more than anything.

Rock is dead they say

If you want rock and roll all night, KISS Coffeehouse will be the place to be. On Tuesday, June 27th, legendary KISS band members Paul Stanley and Gene Simmons will be on hand at Myrtle Beach South Carolina’s Broadway at the Beach to cut the ribbon on the most outrageous coffee and dessert shop ever constructed.

One of the sublime pleasures in being a longtime fan of the Simpsons is that once in a while things happen that seem as if they are torn from the script pages of a recent episode. I suppose the corpse of rock-n-roll has already been flogged, flayed, broasted, turned into a B-way musical, re-released, remastered, repackaged, revised, endorsed, divorced, sold-out, infotained, bleeped and crammed into its Kiss Koffin where it revolves at a dramatic thirty-three-and-a-third revolutions per minute, but damn, this is sweet and bitter (like the coffee and desserts, no doubt).

Check out their menu:
Rockiato (size: Gold, Platinum)
Rockuccino
Cinnamon Rollover
White Choc. Symphony
British Toffee Invasion
Rocket Ride Espresso (sizes: Single, Deuce, Destroyer)
Firehouse S’Mores
Kiss Kooler
also, Cotton Candy, Strawberry Shortcake, and Assorted Cakes, Pies & Sweets (as priced).

Is this what former Flintstones writers are doing nowadays? Frozen Rockuccino! Yikes.

[And is that even the correct KISS lyric they are referencing in their press release? Didn’t they want to rock and roll all nite?]

The Chron gets on board with the whole viral-meme-user-generated-content thing. At least in their articles.

The SoaP meme began, as most great things do these days, with an individual blog entry. Screenwriter Josh Friedman recounted his adventures with doctoring a script for a movie about — why not? — snakes. Snakes on a plane. Snakes on a plane with Samuel Jackson. Could it get better? It could not, reasoned SoaP fanatic Brian Finklestein, a law student at Georgetown University who started SnakesonaBlog.com last year as part of his quest to be invited to the movie’s world premiere. His blog has since morphed into SoaP central, gathering news, rumors and the latest spasms of SoaP-inspired creativity.

While appreciating his efforts, New Line has kept its corporate hands to itself. ‘They’re excited about what’s going on online, but they realize if they get involved directly, the organic, spontaneous feel will be gone,’ Finklestein says. ‘A lot of what’s fun about this is that people are doing everything on their own. If the studio became involved, it would lose whatever charm and cache it has. I’ve gotten phone calls from marketers asking what they can do to make this work for them. The answer is that there’s not much you can do — except not sue your audience. The music industry can learn from this.’

Very well put. For a more in-depth exploration of this type of approach, check out Rob Walker’s classic article about Alex Wipperfurth and the letting-things-be-what-they-are marketing for Pabst Blue Ribbon. Walker, by the way, who writes the Consumed column for the NYT magazine, now has a blog.

By the way, User-Generated Content is now referred to as UGC (or so I read in Media magazine), and Snakes on a Plane is now referred to as SoaP. How cool(?) is that!

The word innovation continues to be devalued by overusage. Last night I saw two consecutive TV ads for ordinary consumer products using the buzzword right in their advertising: spray paint and kitty litter. We could debate whether these products are or aren’t innovative (and of course that requires the elusive definition of innovation) but my point is more that the word itself is seemingly being used without much discrimination, and of course, is rapidly losing value, being presented now as a commodity.

Krylon has even claimed the word for their corporate slogan. I thought 3M had that one already.

Recently we had this story from Ohio

Five teenage girls from Portage County face potential criminal charges after attempting to play a real-life version of Super Mario Bros.

The Portage County Hazardous Materials Unit and Bomb Detection Unit were called in to downtown Ravenna on Friday morning after seventeen suspicious packages — boxes wrapped in gold wrapping paper with question marks spray painted on them — had alarmed residents.

And now, a few weeks later, comes this one

A newspaper promotion for Tom Cruise’s upcoming ‘Mission: Impossible III’ got off to an explosive start when a county arson squad blew up a news rack, thinking it contained a bomb.

The confusion: the Los Angeles Times rack was fitted with a digital musical device designed to play the ‘Mission: Impossible’ theme song when the door was opened. But in some cases, the red plastic boxes with protruding wires were jarred loose and dropped onto the stack of newspapers inside, alarming customers.

Times officials said the devices were placed in 4,500 randomly selected news boxes in Los Angeles and Ventura counties in a venture with Paramount Pictures designed to turn the ‘everyday news rack experience’ into an ‘extraordinary mission.’

Thanks, Dirk!

Fast Company looks at marketing/research/culture proto-guru Clotaire Rapaille and observes “the conversation reinforces what I’d come to suspect: Rapaille is 25% substance and 75% shtick.”

It’s a good piece especially because it challenges the validity/myth/efficacy of a powerful and popular media figure er um I mean consultant. For those of us who aren’t clients, all we see is that 75%, and frankly, that shtick has made my skin crawl for a long time. I really like that simple analysis because it reminds me that one can be an intolerable asshole and still have something valid to say. In fact, for some people, your message carries more weight if you are intolerable when you deliver it. That’s not to my taste, but I guess it works for him.

Rapaille subscribes to the triune brain theory, which describes three distinct brains: the cortex, limbic, and reptilian. Beneath the cortex, the seat of logic and reason, is the limbic, which houses emotions. Camouflaged underneath those is Rapaille’s baby–the reptilian–the layer wired by our biological primal needs like sex, reproduction, and survival.

And gee, only yesterday the Simpsons (in an old-timey episode) had a character describing his reaction as going from “sanguine to bilious.” Humours, triune brain, whatever!

Click picture to see it larger

Some businesses operate on a cooperative model where customers get money back annually, quarterly, etc. Either depending on their activity level (i.e., REI, Discover Card), or on how the business does overall (i.e., co-op grocery stores). AAA doesn’t typically do that, so I was surprised to see a check for $25 from them the other day, thanking me for my business as a policy holder. Sure, they could have discounted my rate at the time I paid (and I vaguely remember them doing this either this year or in the past) but this has a lot more impact. Instead of a brief line item (i.e., LOYAL CUSTOMER DISCOUNT) on my bill, they can communicate a bit more about their intent with the money the are kicking back to me. Call it a dividend and create loyalty with me not only by giving me some cash, but using some rhetoric that suggests a cooperative relationship; that I own a bit of AAA.

Their bottom line (if you ignore printing and mailing costs; which might wash out anyway since some checks won’t be cashed) is pretty much the same, but their chance to have an impact is pretty different.

This isn’t a huge winner or anything, but it’s an interesting example.

(click on picture to see it full-size)

Here’s an ad for LG mobile phones that I pulled out of a recent issue of SPIN magazine. It’s sort of odd/interesting to see the rhetoric of design and marketing used to create content for advertising. I’m referring to the need to create personas that represent some aspect of the user category that can be designed for, or marketed to. And sometimes the distinction between designing for and marketing to is blurred through the use of personas. And sometimes the personas represent an aspirational statement of the manufacturer -who they’d like their customers to be, or what they would like their products to be used for. Whether or not the products actually achieve that doesn’t seem to matter, as long as there’s a catchy phrase to represent in the simplest terms possible some key attributes.

Maybe I’m being too harsh on this approach and on LG-specifically. I have no idea if an ad creative repurposed actual content or just picked up on the approach because it reads well and maybe moves product. It’s always interesting to see one form of internal company behavior make its way into advertising, though.

In the Hong Kong Art Museum store, we found a bunch of cute products with this funny character Matchman. I was trying to figure out which trinket to buy and bring back as an odd cultural souvenir until I stumbled across some pencil cases or stationery with what seemed to be serious religious overtones. I looked further and realize that it was a sneaky Jesus-pushing character, designed to appeal to “the kids” (and naive foreigners, I guess). I hate seeing that stuff sneaking past us, doesn’t speak well to the mission, if it’s about tricking you!

Shades of Veggie Tales!