Posts tagged “promo”

Strange promotion

sunflower seeds.jpg
I received a jar of sunflower seeds in the mail today, as part of some promotion for a market research company’s new website. Or so I think. It’s very confusing. The jar is filled with what seem to be “beer baked” sunflower seeds, with their own brand name, and the label alternates cheesy references to this brand and the different brands and URLs for the company. It’s a mess, it seems to have no relevance. Yeah, I looked at the website of the company (and I’m very deliberately not mentioning any specifics here because why give ’em the juice if they don’t really deserve it) but would I want to do business with them over a poorly executed gimmick?

I don’t know if this counts as a Purple Cow or not (supposedly a good marketing thing to do) but I find it strange and inappropriate, more than anything.

Steve Portigal, we have a special gift in store for you.

I received a Verizon promotion recently, the text on a white box over pale gray stripes on the background of the card (think of a linen suit that Gatsby might have worn). Flip it open and it reads

Come into your local
Verizone Wireless Communications Store
and leave with a Loyalty Credit.

New 2-year agreement required

This cracked us up around here; it reads like a typographic version of the ad speak so beautifully parodied by SNL and the Simpsons, where a smarmy announcer trumpets a ridiculous claim and a fast-talking serious voice denies that claim immediately: Blammo will Save Your Life!saving-of-life-not-guaranteed.

I’ll get a Loyalty Credit (? turns out that means $30) if I sign up for two more years? Nice to be offered the chance to demonstrate my loyalty in order to get some reward. The presentation suggests I am being rewarded for actual loyalty, something that has already happened, but in fact, they are rewarding for future loyalty, because that’s what a company actually cares about! What have you done for me lately!


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