Fit Technologies designed a clothing sizing system that radically reduces complexity and confusion and helps guide shoppers to a product that will really fit their body type. But a better solution for consumers isn’t necessarily a better solution for retailers or manufacturers, and even though they are giving it a shot, it seems likely to fail.

Retailers that commit to it must find space for more merchandise, train workers to understand the new sizes and explain the new system to customers – a struggle for stores that already have few employees on the sales floor.

Then there is the reality, however counter-intuitive it may be, that retailers and clothing makers thrive off sizing confusion. Consumers who find a brand that fits are likely to stick with it and a standard sizing system would encourage them to visit other stores.

Just announced! I will be one of the panelists at Design2.0 – San Francisco.

The theme of the event is Products and their Ecosystems: Understanding the power of context in product innovation

Moderated by Jesse Scanlon of BusinessWeek
and in addition to myself, the speakers are:
Diego Rodriguez – IDEO, MetaCool
Peter Rojas – Engadget
Robyn Waters – RW Trend

I’m really looking forward to the event.

Design brings more cultural mashups. Al Quds jeans, from Italy, are designed for Muslims.

The bagginess is to ensure the wearer avoids stiffness while bending down repeatedly during prayers. The pockets are for holding all the accessories Muslims have to take off while they worship. And the jeans have green seams – because green is the sacred color of Islam.

Nice bottom of the pyramid

example – Nike designers help create sport hijab for Somali women in Kenyan refugee camps.

Just went through an annoying hotel booking process.

I was hoping to get a corporate rate, for which I would have to call and ask for it. I finally gave up sitting on hold, figuring that the cost of me on hold (wasted time) was probably close to the discount I might eventually receive.

Went online, and see the the Marriott hotel we’ve been recommended have two different room styles for almost the same price (one has the word “spa” in the name) but there is nowhere easily found on the site with information about what these rooms actually contain, or hey, what they look like.

I pull the trigger on the fancier rooms. I fill out all the online forms to book the reservation. The UI has a little spot to send in comments. It’s nice and wide and is about three lines long. There is text that says “45 characters maximum, including spaces” but I see the box not the warning, and I put in a whole message about our arrival. Nope, they send me back several times until I get it down to 45 characters, which is less than 1/3 of the available space.

My confirmation arrives and buried in all the visual jargon is a little notification:
Promotional email unsubscribe
Periodically, Marriott Rewards sends email about your account balance and membership status, member exclusive specials, and other program information that may be of interest to you. If you prefer not to receive these promotional emails, you may unsubscribe here.

I click on that, and it takes two steps (including specifying which of all the possible newsletters they generate do I want to unsub from), and then they tell me Please allow 10 business days for processing.

Nice.

Zippy profile of Oxo in the LATimes.

“We do a lot of shopping, we do a lot of talking to consumers and chefs,” Sohn said. “We do consumer testing, we do a lot of surveys, we talk to people we know, people our sales reps know, all over the country.”

Oxonians also apparently do a lot of yelling. Sohn said product meetings among the staff can be brutal, in a culture where criticism is not just encouraged but venerated.
…
Surprisingly, what Oxo does not do is design. The staff is made up of product managers and engineers, all focusing on the idea end. They then work with nine industrial design firms, including two in Japan, to translate pie-cutter-in-the-sky notions into eminently usable gadgets.

“The ideas of what to make and what features to offer come from here,” Lee said, then designers at companies such as Smart Design in New York and Bally in Pittsburgh do the rest.

Core77 has just posted my latest article, a travelogue- Letter From Asia.

Hong Kong is a visually stimulating city–where bright neon signs stretch horizontally out from the buildings across the road and electric boxes are covered with graffiti advertising household services. Storefronts open to the street, and service windows for snacks of every kind proliferate.

The standard line about Hong Kong is that it’s a shopper’s paradise. But Hong Kong shopping seemed to be more about the shallower pleasures of acquisition versus the immersive indulgence of massive choice . Take Tokyo as a point of contrast: Tokyo’s Akihabara (or Electronics Town) is a place to find all things electronic. If you want USB cables, you choose from myriad lengths, each in a large variety of colors and translucencies. If you are a Rolling Stones fan, in the Harajuku neighborhood you will find a tiny store with an exhaustive collection of trinkets, books, and assorted Stones ephemera.

But in Hong Kong, shopping is more about bounty; quantity over variety. For example, Mong Kok is a neighborhood with several shopping areas, including Sai Yeung Choi Street, where you’ll see a crowded street with small stores selling the very latest digital cameras, mobile phones, and MP3 players. Next door will be a similar store selling a similar selection of gizmos, and three doors down will be another branch of the first store…and across the street will be yet another branch of that same store. A few chains occupy many of the stores, seemingly with little specialization. The point seems to be that there’s lots of this stuff here, so why not grab some? It seemed to work–people were actively buying.

There’s more about Hong Kong, as well as Bangkok, and India.

Great Wired piece

about involving ardent fans/customers in developing future products. Clearly, having the right attitude about your customers, and a whole lot of letting go is essential to innovation (okay almost a bad pun there, sorry).

The one key difference between the four panelists and actual Lego staffers: a paycheck. For their participation, Hassenplug and his cohorts received a few Lego crane sets and Mindstorms NXT prototypes. They even paid their own airfares to Denmark. That was fine by Hassenplug. “Pretty much the comment from all four of us was ‘They’re going to talk to us about Legos, and they’re going to pay us with Legos?'” Hassenplug says. “‘They actually want our opinion?’ It doesn’t get much better than that.”

and

Some Lego executives worried that the hackers might cannibalize the market for future Mindstorms accessories or confuse potential customers looking for authorized Lego products.

After a few months of wait-and-see, Lego concluded that limiting creativity was contrary to its mission of encouraging exploration and ingenuity. Besides, the hackers were providing a valuable service. “We came to understand that this is a great way to make the product more exciting,” Nipper says. “It’s a totally different business paradigm – although they don’t get paid for it, they enhance the experience you can have with the basic Mindstorms set.” Rather than send out cease and desist letters, Lego decided to let the modders flourish; it even wrote a “right to hack” into the Mindstorms software license, giving hobbyists explicit permission to let their imaginations run wild.

Soon, dozens of Web sites were hosting third-party programs that helped Mindstorms users build robots that Lego had never dreamed of: soda machines, blackjack dealers, even toilet scrubbers. Hardware mavens designed sensors that were far more sophisticated than the touch and light sensors included in the factory kit. More than 40 Mindstorms guidebooks provided step-by-step strategies for tweaking performance out of the kit’s 727 parts.

Lego’s decision to tap this culture of innovation was a natural extension of its efforts over the past few years to connect customers to the company.

For my class in Design Research Methods at CCA, I’ve asked the students to start either blogging or adding pictures to flickr. They are ideally doing this regularly, at least weekly, but I think it’s taking some time to ramp up.

I’ve asked them to think like design researchers and use this as a way to practice noticing stuff, and telling stories. They can blog whatever they want, but at least one piece per week should be something interesting they noticed – something funny or odd or curious or unusual – in their daily lives. An experience, a design, a need, a person doing something odd. Just to learn to pay attention to that alerting part of our judging selves. Ideally, this will help build the muscles they’ll need for making sense out of the fieldwork they start doing.

Anyway, I’m going to link to ’em all here and maybe some of the folks who read this blog will check out what the class has done. Maybe offer some comments or encouragement. Once they got their feet wet, the hope is that having an audience will actually provide some inspiration, motivation, momentum.

http://blurr1e.blogspot.com/
http://cupanoodle.blogspot.com/
http://dcarchitect.blogspot.com/
http://shambacca.blogspot.com/
http://thegumbyproject.blogspot.com
http://thenbalmer.blogspot.com
http://www.flickr.com/photos/weberdesign/
http://www.flickr.com/photos/dearjy NEW
http://www.flickr.com/photos/12187480@N00/
http://www.flickr.com/photos/14812574@N00/
http://www.flickr.com/photos/37212535@N00/
http://www.flickr.com/photos/74386819@N00/
http://www.flickr.com/photos/91006549@N00/
http://www.flickr.com/photos/benbassat
http://www.flickr.com/photos/justjump/
http://www.flickr.com/photos/samdidnotknow/
http://www.myspace.com/homelesswombat
http://www.optionsf.com/blog/

SF Chron revisits this story yet again, taking the unfortunate thrust (backed up by lots of examples) that designing for women specifically means making it a pretty color, like pink.

Technology companies say they’re getting the message. Kodak, which has introduced a line of fashionable digital cameras in black, silver, red and — you guessed it — pink, also plays up the camera’s ability to take high-resolution pictures and record up to 80 minutes of video.

Likewise, Sony, whose products include a red digital camera, red laptop and pink digital music player, said it has studied not just appealing colors, but also how easy it is to use once the customer takes it home. Features such as the ability to charge the digital music player in three minutes and get three hours of use appeals to women, especially mothers on the go, said Kelly Davis, a Sony senior product manager.

‘Women are not just making the purchasing decisions, but making the purchases themselves,’ she said. ‘I think it’s definitely increased dramatically over the years.’

Nearly half of Sony’s digital music player customers are female, up from around 30 to 35 percent several years ago. Pink has been the No. 1 color sold among its Walkman Bean digital music players.

Cingular said it added the pink Motorola Razr to expand its line of popular black and silver models, which are super-slim camera phones. ‘We looked at it and said, ‘Can we expand our demographic and offer a different color?’ ‘ said Jennifer Bowcock, director of consumer media relations for products. ‘We want to hone in on the female audience.’

Is it the color? Or is it ease-of-use? It doesn’t seem anyone has any good (and non-insulting) ideas about designing for women.