Posts tagged “article”

New Forrester Study on Personas

Last year I gave a talk at an IDSA event where I described the practice of personas as user-centered bullshit. In January I expanded that into Persona Non Grata, my first column for interactions magazine. More recently, I was interviewed about the topic by Forrester Research.

Vidya Drego at Forrester has now issued a report – How To Get The Most From Design Personas – although given her brief, much of our conversation around the limitations and risks of personas, as well as alternatives, does not appear prominently in this document.

Get our latest article: Hold Your Horses

img_0244.jpg
My fourth interactions column, Hold Your Horses, has just been published. I talk about the creative process of uncovering insights and the need for gestation and reflection time.

Get a PDF of the article here. As the interactions website only has a teaser, we’d like to offer a copy of the article. Send an email to steve AT portigal DOT com and (if you haven’t given us this info before) tell us your name, organization, and title. We’ll send you a PDF.
Other articles

Get our latest article: The Journey Is The Reward

riverpayment.jpg
My third interactions column, The Journey Is The Reward, has just been published. I offer some thoughts about the experience of the outsider, especially when we travel to other countries, and how that outsider experience can be so generative in understanding other frames of reference and cultural models.

Get a PDF of the article here. As the interactions website only has a teaser, we’d like to offer a copy of the article. Send an email to steve AT portigal DOT com and (if you haven’t given us this info before) tell us your name, organization, and title. We’ll send you a PDF.

Other articles

Design an “Experience” for Users – Profiled in a Japanese technology magazine

idx_latestissue_080128cv.gif
Portigal Consulting is covered in a recent cover article (Design an “Experience” for Users) in NIKKEI ELECTRONICS, January 28, 2008 vol. 970.

A large number of companies are seeking detailed information from end users that will hold clues for products offering a brand new experience. But for an idea to become reality, companies will have to discard any basic assumptions they already hold.

The magazine is print-only, and is in Japanese (link above is only to the article summary). If you’ve got a copy of the article and want to share, please let me know. We’d love to see the piece and someday even find a translation.

Update: scans are posted here

online pharmacy buy female-cialis with best prices today in the USA

. Thanks, David!

Get our latest article, Persona Non Grata

heads1.jpg
My first interactions

online pharmacy buy prednisone no prescription online pharmacy

column, Persona Non Grata, has just been published. In the article, I consider some of the fatal problems with personas and how they can hurt while pretending to help.

Get a PDF of the article here. As the interactions website only has a teaser, we’d like to offer a copy of the article. Send an email to steve AT portigal DOT com and tell us your name, organization, and title. We’ll send you a PDF.

See what else we’ve written about personas.

Other articles

Series

About Steve