Last year I gave a talk at an IDSA event where I described the practice of personas as user-centered bullshit. In January I expanded that into Persona Non Grata, my first column for interactions magazine. More recently, I was interviewed about the topic by Forrester Research.

Vidya Drego at Forrester has now issued a report – How To Get The Most From Design Personas – although given her brief, much of our conversation around the limitations and risks of personas, as well as alternatives, does not appear prominently in this document.