Curious Cross Brandings of the Day

A trip to the hairdresser today exposed me to some curious brand extensions and promotions.

First up, the military:


What kind of mousse is best for high and tight? Is that a regulation headshave, maggot?


Comes with its own gunny sack? And dog tags!

Secondly, The Muppets. Via Muppettes mini nail lacquers. Why the Frenchification?

Wocka Wocka is now a color! These marketers aren’t even trying! What do you say, Statler and Waldorf? Boooooo!

ChittahChattah Quickies

Seer of the mirror world [The Economist] – Embedded in this article, along with Gelernter’s thoughts about designing technology and some future-casting (expect more software agent-bots!), is some good drama about patent wars among the tech-cognoscenti.

“Google is commercially successful and dazzlingly imaginative but I don’t see what I would like to see from them, or Facebook or Twitter,” says Dr Gelernter. “They’re not turning on their imaginations”… As ever, Dr Gelernter’s excitement about the potential of new technology is tempered by frustration that too little attention is paid to aesthetic and social factors. “A lot of convenience and power could be gained, and a lot of unhappiness, irritation and missed opportunities avoided, if the industry thought about design, instead of always making it the last thing on the list,” he says. “We need more people who are at home in the worlds of art and the humanities and who are less diffident in the presence of technology. There are not enough articulate Luddite, anti-technology voices.” It is not the sort of thing you expect to hear from a professor of computer science, let alone the victim of an anti-technology extremist. But as well as having foreseen the future of computing, over his career Dr Gelernter has developed a clear understanding of humans’ conflicted relationship with the technology on which they increasingly rely.

Making Noise About People Who Talk to Their Cellphones [NYT Bits Blog] – Behaviors and sensitivities are explored and exposed as voice-activated software adds to the out-loud interactions people can have with their mobile devices now. The reaction as people feel subjected to these interactions is much more negative than we’d have (culturally) to the old-fashioned practice of overhearing two people talking, or the more desirable and salacious hobby of eavesdropping!

“As I was waiting in a Southwest Airlines cattle queue to fly back east for Thanksgiving, I was subjected to 15 minutes of listening to the man behind me as he dictated all the details of a prostate surgery into his ‘personal’ assistant,” wrote Exiled In MO from St. Louis. “People have simply lost all knowledge of what constitutes personal space and appropriate public behavior. What a noisy, sad world we’ve made.”

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From Us, To Steve: The techno present

For the Omni project we are exploring the impact of technology on people’s everyday lives. This has involved a lot of “looking out” into the world. Of course we are also “looking in” and paying attention to how technology is impacting our own lives, i.e. when it comes to tolerating traffic and making consensual decisions about birthday gifts.

Julie and I had the best of intentions: Head up to the Ferry Plaza building after a meeting in the city to pick up a gift for Steve for his birthday. We knew (more or less) that we wanted to get he and Anne some sort of serving dish from Heath Ceramics to complement the new tableware they purchased last month. Unfortunately traffic was not in our favor that day. As Julie practiced her patience at the wheel we noticed in the sunroof that a helicopter circled above- definitely not a good sign.

By the time we got to the Ferry building, Julie’s patience had run out.

JN: I do not want to deal with parking. Why don’t I just drop you off here and you can run in?

TC: Okay. Wait a minute. I thought we were gonna pick something out together?

JN: It’s fine. We talked about it. I’m sure you can pick something out.

TC: I want us to choose together! Okay, I will text you! Stay tuned!

I got to the shop and met Monica and Michael (whom I had already spoken with on the phone about our mission). They were ready to help and set to showing me exactly what Steve and Anne had purchased. I found myself in a race against time and battery when I saw the dreaded red percentage in the upper right corner of my iPhone. As a gift-giver I was focused on figuring out the present, but I also felt a bit frantic about making sure I had power enough left to find Julie once the shopping was done. The tingling butterflies in my stomach sang a tune of “you are new to this city, never been to this ‘hood before… if you get to 10% better run for the door…”

Julie assuages my fears of never finding her should my battery die before I get back outside to her car.

Monica showed me a bunch of serving platter options that would complement Steve and Anne’s new set. I texted these images to Julie with my suggestion. She agreed and we arrived quickly at a decision. The whole process, including gift wrapping, took less than 15 minutes. I walked out the door directly over to Julie’s car with a perfect present, selected in consensus, and a teeny tiny bit of battery to spare.

The techno-interventions into our gifting ritual did not end there. We planned to meet at Ho Wing’s General Store in the Mission for dinner on Sunday night (which, sadly, is so new it has no website or relevant hyperlinks as of yet). En route to the restaurant¬† the texts started flying among the three of us. *Nota bene: I typically comply with California hands free laws and do not text while driving. I have, however, trained my 8 year-old to masterfully multi-task between giving me directions via Google Maps and reading/replying to text messages.

iMéssage a trois illustrating communication of¬† our location, our confusion, our emotions and our search for why.

During our hunt for a birthday gift for Steve, I was reminded of the simple daily interventions of technology. I take for granted that the ways that technology enables me (and my 8¬† year-old) to find and communicate with friends, learn more about friends, stay connected, pass time, navigate, keep anxiety at bay (or not), and share decision making in a way that ensures we both have the same ‘data’. It’s hard to imagine that less than 10 years ago none of this experience would have been possible or, for what it’s worth, noteworthy.

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Happy ending! Steve and Anne with their new tray (images courtesy of Steve and Anne…and technology)

 

 

Stories behind the themes: Biological

Welcome to the fourth installment of an unfolding bibliography of secondary research that fueled our generation of themes for the Omni project. This time around we are focusing on the blurring biological boundaries between technology and our everyday lives (and bodies). We have seen a number of articles and other tidbits that hint at how far technology has advanced towards human behavior, brain function, and biomechanics. We also see quite a bit that suggests how far humans are leaning towards (and on) technology as inspiration, mediation, medication, and meme.

Is It Time To Welcome Our New Computer Overlords? [TheAtlantic.com] – The human codes of nuance and meaning in language are not yet cracked – they cannot yet be simulated.

Elsewhere, Ferrucci has been more circumspect about Watson’s level of “understanding.” In an interview with IBM’s own magazine ForwardView, he said, “For a computer, there is no connection from words to human experience and human cognition. The words are just symbols to the computer. How does it know what they really mean?” In other words, for all of the impressive NLP programming that has gone into Watson, the computer is unable to penetrate the semantics of language, or comprehend how meanings of words are shot through with allusions to human culture and the experience of daily life.

How much is a life worth in pixels? [SocialMediaCollective] – An effort to quantify the value of a human life (or in this case death) as measured by screen space allocated to reporting it on the webpages of various news sites. Not the most rigorous metric, but certainly a clever approach to valuing human presence in the virtual world.

Frustrated by this, I decided to get a more objective assessment of the coverage by counting the number of pixels different news websites were assigning to the story of the massacre. I know web designers put a lot of work into every single pixel on the screen, especially of high-traffic websites. Visitor’s attention is scarce and every pixel counts. So I took screenshots of the front pages of some of the major news websites and calculated the amount of screen real state assigned to the story of the massacre.

The Cyborg in Us All [NYT.com] – Tracing the steps we are taking towards a totally hands-free interaction with technology where brains will send messages directly to devices. One less interaction to sit between man and machine.

Now it was my turn. Mukerjee removed the headset and moistened the tips of its electrodes with contact-lens fluid, then arranged the EEG device on top of my hair. The electrodes poked into my scalp like wet fingers. I held the iPhone in front of me and beamed a blast of willpower at it. “Steve Jobs, Steve Jobs, Steve Jobs, Steve Jobs,” I shouted inside my mind. The phone picked George Bush.

PUMPED UP KICKS|DUBSTEP [YouTube] – Here we see technology influencing body – this guy dances like what you are watching is a video effect; in the way that the audio IS an audio effect – loops, run backwards, etc. very digital. But the video is real – this is his way of moving his body, but the aesthetic is entirely defined by something created elsewhere as technology. Yes, we had The Robot in the 70s, but this is different – that was a human dancing like a machine, this is a human dancing like an effect – something that doesn’t exist except as the manipulation of data.

PUMPED UP KICKS|DUBSTEP

You are a robot [TheTechnium] – KK deconstructs dancing like a robot and highlights the myriad ways the human body can be molded to perform like a techno-being.

Everywhere we look in pop culture today, some of the coolest expressions are created by humans imitating machines. Exhibit A would be the surging popularity of popping, tutting, and dub step dancing. You’ve seen these dancers on YouTube: the best of them look exactly like robots dancing, with the mechanical stutter of today’s crude robots trying to move like humans. Except the imitators robotically dance better than any robot could — so far.

A Brief Rant on the Future of Interaction Design [worrydream.com] – Bret Victor has his finger (pun certainly intended) on the pulse of our future interactions with technology. The rant focuses on our bodies, namely our hands and fingers, and their place of privilege between humans and technology (I feel a Michelangelo Sistine Chapel reference coming on). If, as they say, all things are created twice (first in the mind and then in reality) then Victor has me wondering if technology has already infiltrated our minds and influenced the pursuit of Pictures Under Glass as opposed to, say, envisioning an experience rich with tactility and manual manipulation.

There’s a reason that our fingertips have some of the densest areas of nerve endings on the body. This is how we experience the world close-up. This is how our tools talk to us. The sense of touch is essential to everything that humans have called “work” for millions of years.

Biomimicry’s Greatest Hits [FastCompany.com] – We continue to see blurring of the boundaries between humans and technology in this presentation which offers examples of how nature has inspired and informed some memorable technological advances.

The idea of taking inspiration from nature may be gaining traction in many industries today, but the natural world has always been a powerful inspiration for designers and inventors. Here are some of the most important objects that take their cue from the world around us.

Pumping For Thrills

The other day, my car on fumes, I stopped at a 76 station. While I was filling up, I noticed some amusing signs. One was a taxonomy of bugs, as seen post-windshield. The other suggested some stretches to do while you waited. Master shot and details, below.

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I guess they’ve had this campaign for a while now, but as an infrequent 76 customer, this was my first time seeing it. The tone confuses me: I can’t tell if they are wry or serious. I guess, yeah, it would be good to stretch during a long drive. But why are the names of the exercise all smart-ass driving jokes? And it would be good to learn about the bugs around us, but smushed ones? It seems like something BoingBoing would link to, but not something a mainstream American corporation would post next to the pumps. I’m all for brands unstodgying themselves, but they aren’t taking a holistic approach to the experience (go figure). Other than seeing those signs, everything about my gas station experience was like every other time I’ve filled up at every other station. Except the buyers remorse when I found gas cheaper elsewhere an hour later. If you want to reframe your commodity as a destination, you have to think a little bigger than just swapping out the credit card ads for bug posters.

Street Art Quickies

Kilroy Was Here, our column about street art, was recently published in interactions. In the time between finishing the article and its publication we’ve found a range of articles and links that go with it.

‘Gold Mountain’ history mural marred by graffiti [SFGate] – Murals, a legitimized and desirable form of street art are still vulnerable to others with spray paint. We call one “street art” and the other “graffiti” or worse, “tagging.”

Someone has written “easy girls” next to the group of 1940s Forbidden City cabaret dancers. The Chinese Telephone Exchange pagoda is obscured by spray-painted green scrawls. The likeness of 9/11 flight attendant Betty Ann Ong that was added to the mural in 2004 is almost covered by a bright orange tag. In 2004, it cost $25,000 to restore the mural. Even as the artist repainted the mural, taggers continued to mar her work. Security cameras were installed in 2008, but new graffiti appears nearly every week. Now, officials at Chinatown Community Development Center, which owns the apartment building on which the mural is painted, say they’re considering re-creating the mural somewhere else. So far the nonprofit has been cited for the graffiti, but has not paid any fines. “It’s impossible to keep up with taggers, and we don’t have the manpower or the funding,” said Cathie Lam, the center’s senior community organizer. It was “determined not worthwhile and too labor-intensive” to restore it a second time, she said.

Vigilante Vigilante: The Battle for Expression

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– We attended the first screening of this film. The movie, despite its extraordinary bias towards street art, was extremely thought-provoking. The screening itself was dramatic and intense, with the post-film discussion devolving into shouting, name-calling, and some gang-related threats.

A new breed of crime-fighter now stalks the urban landscape: the anti-graffiti vigilante. These dedicated blight-warriors stop at nothing to rid their neighborhoods and cities of street art, stickers, tags, and posters. Yet several of these vigilantes have become the very menace they set out to eliminate. In their relentless attempt to stamp out graffiti, they have turned to illegally and destructively painting other people’s property. VIGILANTE VIGILANTE is the story of two filmmakers who set out to expose these mysterious characters and discover a battle of expression that stretches from the streets to academia.

Graffiti Taggers Turn to Trees, With Some Possibly Harmful Effects [NYT.com] – Another disturbing example; where self-expression triumphs all other considerations.

Outside Elixir bar in the Mission district of San Francisco, graffiti taggers have left their mark – not on the wall, but on the living. Every tree on that 16th Street block has been spray-painted in shades of purple, red, white and black. “I can’t imagine why anyone would think that’s O.K.,” said Shea Shawnson, the bar manager. “What do you do to clean up a tree without messing it up?” In a city where graffiti abatement is swift – property owners are fined if graffiti is not immediately removed, and the city spends $20 million on the problem – taggers have discovered a way to ensure that their mark has staying power. Graffiti, taggers believe, is not easily covered or removed from trees without harming them. The vandalism has angered residents, and possibly threatened the health of some trees, which are remarkably rare in San Francisco because very few tree species are indigenous. The tagging also appears to violate one of the tenets of the graffiti subculture: it is supposed to be a reaction to urban life, not an attack on nature.

Street Art As Provocations To Change The World [design mind] – frogdesign documents a couple of powerful street art examples driving towards awareness, and ideally social change.

JR is a photographer and artist that describes himself as a “photograffeur.” He flyposts large black and white photographic images in public locations-in a manner that is similar to the appropriation of the built environment by graffiti artists. The idea is to show the world its true face by pasting photos of human faces across massive canvases. One of his most famous projects is called “face2face.” For this, he worked with Palestinian and Israeli citizens to explore the similarities of their daily lives, rather than focusing on the divisions; he highlighted fundamental human emotions. Israelis and Palestinians doing the same job-such as taxi drivers and teachers-agreed to be photographed crying, laughing, and making faces. Their portraits were then pasted without authorization from the local authorities in eight Israeli and Palestinian cities as well as on two sides of the wall that separate the two countries, demonstrating that art and laughter can challenge stereotypes. He explained his concept, by showing two portraits (one Israeli, one Palestinian) and asked them: who is the Israeli and who is the Palestinian. Most people couldn’t answer him. That’s when they understood that behind their cultural differences, they are very similar, and remain human first and foremost, and human with similar values!

Brian Barneclo painting “Systems Mural Project” [SFGate] – Yet another example of street art crossing over; here with an official authorized sponsored ‘landmark.’

“It will be a new landmark,” Barneclo said, pointing out that the painting near Seventh and Townsend streets will be the first thing commuter train passengers see entering San Francisco and the last thing cars zoom by as they take the Interstate 280 on-ramp from Sixth Street. “There’s nothing else like it.” Using large-scale icons, the piece aims to illustrate the many relationships between man and nature – from the nervous system to the solar system, computer operating systems to the ecosystem. “I’m just intrigued by how the world works,” Barneclo said. “It’s complicated, but I’m trying to boil it down and make a groovy mural.”

ChittahChattah Quickies

Separating You and Me? 4.74 Degrees – In 2008, Microsoft found the number to be 6.6; it depends on how one defines a connection. Can we infer anything from Facebook having a looser definition than Facebook?

Adding a new chapter to the research that cemented the phrase “six degrees of separation” into the language, scientists at Facebook and the University of Milan reported that the average number of acquaintances separating any two people in the world was not six but 4.74. The original “six degrees” finding, published in 1967 by the psychologist Stanley Milgram, was drawn from 296 volunteers who were asked to send a message by postcard, through friends and then friends of friends, to a specific person in a Boston suburb. The new research used a slightly bigger cohort: 721 million Facebook users, more than one-tenth of the world’s population.

Who Uses SpiderOak? – More Personas Leaking Outside the Enterprise. Just because you have personas in your development process doesn’t mean you need to make that your marketing. It’s bad enough that you think and talk about your customers this way, at least have the good manners not to talk TO them this way.

Gavin the Geek – Gavin is a geek. He has been for as long as he can remember. Instead of playing with toy guns, he was ripping apart and rebuilding the Atari – a gift to his dad when he was a young boy. In his spare time, he builds servers for friends. In his professional time, he builds servers for friends. And then he gets to administer them all. Making sure they are all backed up, frequently, painlessly, and securely is crucial in maintaining his sanity. SpiderOak bounces into Gavin’s domain. Now, he can load SpiderOak on all of the servers, keep all the data secure, run everything from the command line, keep out of trouble, and never have to worry if, by chance, he didn’t build the server just right…

5 Ways to Think About Nuisance Fees [NYT.com] – Some great deconstruction of the way we respond to different types of fees, pointing towards some design principles for the creation of fees. The examples in this article are consistent with what we’ve heard in a number of studies.

The discussion starts with a three-pronged test of whether the fee is reasonable: is it fair, is it disclosed and do you have a choice about paying it? Fairness is the least clear, but Robin Block, a retired actuary in Manhattan, argues that the fee must have some relationship to the actual cost of providing the item or service. By that definition, the 3 percent currency conversion fees that credit and debit card issuers levy are unfair. Ditto the $10 or so a day that rental car agencies charge for GPS devices that retail for $100. Bank of America’s effort to charge $5 a month for debit cards is an interesting case study in this context of cost, given that it said that it all but had to add the fee because of new rules that limited what it could charge merchants for accepting the cards.

Ambidextrous magazine shuts down – Although their website is not with this sad news, here’s the email I just got. You can see my contributions here, here, and here.

We know it’s been a while and you’ve maybe wondered what has been going on with us. The global financial crisis, revolutions, The New York Times now charging online… a lot has happened. And with the downturn and the state of publishing, it has been tough. We fought as long as we could and unfortunately must now close Ambidextrous. The magazine has been a labor of love, but it has unfortunately not been organizationally and financially sustainable. Since 2005, we’ve done our best to help designers share their stories and to build a movement around that. As a movement, Ambidextrous will live on, and we should have conversations about what great next steps are for fostering intellectual discussion and sharing in the design community. It’s the community that makes us hopeful and pushes us to find the next outlet, the next forum, the next thing for us to collaborate on. So keep in touch. Share your ideas. Let’s meet again soon.

Stories behind the themes: Transformation

Here we offer the third installment of an unfolding bibliography of secondary research that fueled our generation of themes for the Omni project. This time around we are focusing on the transformational role of technology in our everyday lives, both in terms of what is changing (us) and how, i.e. the process of moving ritualistically through the liminal space

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that sits between what (and how) we once did things and the activities that will become our daily doings. This theme captures not only the place between the old and the new, but also the processes of learning, relearning, and unlearning how to respond to the new and improved version of our lives that technology suggests possible.

Online Banking Bill Pay Changes Ahead [FastCompany.com] – Remember the last time you had to show up in person at your bank to conduct business? Yeah, me neither. Remember the last time you had a confounding online banking moment trying to transfer funds to or from one account or bank to another (be it yours or someone else’s)? Yep, me, too! We appear to be wading through the growing pains associated with a transition from institutionally-focused financial rituals to customer-driven (and designed) online personal financing that is largely institutionally-agnostic.

While consumers like seeing all their finances in one friendly place, they don’t like the fact that they can’t do anything about it there–namely pay those bills or move money between accounts–using the same site or app. That capability is gradually coming, with the help of new finance technology, business models and willing, often smaller, banks.

Collaborative Learning for the Digital Age [Chronicle.com] – Cathy Davidson puts her teaching (and learning to teach in this era of “This is Your Brain on the Internet”) under the microscope in an exploration of how technology is impacting the collaborative nature of knowledge including how it is consumed, crowdsourced, created, communicated, and (perhaps most fascinating of all) subjected to criticism by various stakeholders. Here we can begin to see that a focus on traditional ways of learning has created attentional blindness to the opportunities for new ways of learning.

Unfortunately, current practices of our educational institutions-and workplaces-are a mismatch between the age we live in and the institutions we have built over the last 100-plus years. The 20th century taught us that completing one task before starting another one was the route to success. Everything about 20th-century education, like the 20th-century workplace, has been designed to reinforce our attention to regular, systematic tasks that we take to completion. Attention to task is at the heart of industrial labor management, from the assembly line to the modern office, and of educational philosophy, from grade school to graduate school.

A Walk to Remember to Remember [Full-Stop.net] – Anyone who has seen the video of the woman walking into the mall fountain because her eyes are glued to her phone (there’s another walk to remember!) has witnessed the physical (and perhaps more experientially concrete) impact of technology on walking. This piece roots around in some of the more metaphorical and abstract ways that technology has transformed rituals and narratives of bipedal locomotion.

“When I walk,” he describes, “my impression is that a digital sensibility overtakes me [-] the places or circumstances that have drawn my attention take the form of Internet links.” Referring to associative memory as being like hypertext is a perfect example of how the significance and description of walking changes in reference to the time and culture in which it is grounded. The metaphors we use to characterize things we don’t understand often change with relation to extant technology. For example the human mind once described as a tablet is now popularly referred to as being like a computer. But this use of figurative language also demonstrates how metaphor shapes the way we perceive and experience the physical world.

In Classroom of Future, Stagnant Scores [NYT.com] – Technology is obviously changing our institutions and, here again,education seems to be a classic meme. There is a defined dream that computers will fix THIS – every generation of tech, from the first Apple PCs to now iPads, are all hailed as “THIS is the thing that will truly, radically improve it!”; but in our measurement-focused education systems, evidence points to “no”.

To be sure, test scores can go up or down for many reasons. But to many education experts, something is not adding up – here and across the country. In a nutshell: schools are spending billions on technology, even as they cut budgets and lay off teachers, with little proof that this approach is improving basic learning.

The Gen Y Guide to Collaborative Consumption [Shareable.net] – Technology is enabling alternatives to the mainstream economy that are self-created and subvert standard modes of exchange and value. This easy-to-use DIY guide is a road map for leaving behind ancient rituals of consumption in favor of practices that values possibilities of use over possession.

American youth are slowly realizing that the old system is broken, and no longer holds the answer to all their dreams and desires. We’re discovering that stable, satisfying careers can be found outside the offices and factories around which our parents and grandparents built their lives. We’re acknowledging that the pursuit of bigger, better, and faster things have plunged our country into a time of despair and difficulty. We’re convinced that business as usual isn’t an option any longer–but what’s the alternative?

To be who you are, practice being someone else

Back in June, Rush drummer Neal Peart was interviewed by George Stroumboulopoulos, discussing the recording of their classic album Moving Pictures (now 30 years old!)

He relates a curious and cool aspect of their creative process, evoking the role-playing techniques (including informance) that we use in user research, facilitation, design, and more, whereby taking on characters can free oneself from a current constraint, including one’s own identity.

One of the tricks that we were already using then – that we still do – is that we make up other bands. “Today we’re not Rush, we’re The Fabulous Men.” That was our new age band, or we have an ongoing edgy kind of rockabilily band called Rockin’ F so when we want to bring out a different persona we say “Okay, make this part Rockin’ F.” That’s something we still use.

Also see previously: Eminem, Will.i.am and Jack White

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