I’ll tell you something I think you’ll understand

Losing All Hope Was Freedom (or LAHWF) is a project (with an associated YouTube channel) devoted to breaching experiments (“an experiment that seeks to examine people’s reactions to violations of commonly accepted social rules or norm”). It takes a certain bravery to engage in these experiments, say going into an elevator and facing the back wall, to see what others will do. It also hopefully requires some ethical examination; some of these experiments come off more as pranks and can disturb people (honestly, I’m not impressed with Improv Everywhere because they needlessly perturb strangers for our bemusement).

With that in mind, here are their two latest videos, where they sneak up on people and casually take their hands. Compare the experimenter and the environment between the first and second video, and look at your own reactions to the reactions they gather. The second one, for sure, is worth watching all the way through.

Holding People's Hand

Holding People's Hand 2

Susan’s War Story: The trust dance

Ethnographer Susan Wilhite has a jangly impressionistic story about committing, body and soul, to her participant’s world.

Fieldwork in New York City, this time shadowing a Dominican guy in Queens. Tech-edgy and as proud of his gamer laptop as greasy dudes are about their hotrods. It was early July and I was there to get his story: the what, how, where, when and why – especially the why. The hacked, the black-marketed, the legacy and the shiny new, and all the numerous income streams. In New York, like everywhere, everyday life is all the drama you need.

First off, he had advised me to not stay in a crummy cockroach-infested hotel close to his place. No, I should stay in Manhattan and he would come get me, each and every day. And so he did. 9am, he is at my hotel lobby on the upper West Side to escort me on three subway lines and a bus. His place is his aunt’s and cousin’s house on a street Archie Bunker might have lived on. At 21 he is el hombre de la casa

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I see the situation right away – I need his cooperation if only to get back and forth every day and I can’t tell how long his reliability will last. He has not a clue what ethnography is. So I say to him: for the next three days you’re working for me. We’re pretending we’re making a documentary about you and your devices. We’ll talk and you show me stuff to illustrate your points. He buys it. We’re in business.

He makes a lanyard to wear my digital recorder around his neck, to better capture his comments over the loud air conditioner while he runs Lara Croft through a troublesome Tomb Raider level. We sit at the white wrought-iron patio table out back and discuss his take on every wireless access point in the neighborhood. He demonstrates how he invents ringtones in the front room to sell at one joint or another. He’s a boxer on the side – he knows people.

One morning he packs his virus-infested hotrod laptop and we head to Brooklyn. He’s talked his techie friend into occasionally wiping his hard drive. “Good as new”, he says. By this time I’m spending 7-something hours a day with him, and not every moment pertains to the research. In fact, it’s exhausting for us both to keep running in this acting out-demo mode. So it’s a relief to watch other parts of his life, which sometimes expose incidental intersections into the topic at hand. But on the way to Brooklyn he drops hints about how to walk and look at people to avoid unwanted attention.

His techie friend, it turns out, is less than thrilled about the risks of wiping a friend’s laptop hard drive. Maybe there’s even some unspoken debts and favors between them – I don’t know. I play along. The afternoon is getting long and the air is heavy – this is his mother’s house and the grand furniture and stuffed curio cabinet suggests it’s been in the family for a few generations.

Apparently the subject of our being there must be carefully broached. Veering into distracting topics gives the two parties a chance to modulate the tension. So they ask about me. They’re also looking for reasons to impart respect upon me and maybe be okay with my being female and older than them. I say more than is strictly professional but that was the point – they want to know I’m okay, I’m human, I’m not taking advantage of them. I can be trusted. A few revelations about my video game background convey cred that seems to lubricate the moment; I’m one of them, at least for now. Shortly thereafter it comes to light that while I am in no danger there’s something illegal about the hard drive wiping thing.

The trust dance subsides and now we huddle in a back room. A fluorescent bulb lights the scene and the New York Transit Authority roars outside the barred window now and again. What I witness is ripe stuff but being there, in that room, with these people, in that moment, is mildly warped. But this is the real deal, the reason we research. I avoid shooting the illegal parts even as I avoid endorsing their actions. I’m all objectivity on the inside and going partly native on the outside. Mission accomplished, the ‘high five’ is caught on camera, and my guy and I are outta there.

There are ethical lines in what ethnographers do. To be really committed it’s tough, though, to pull back, to play it safe. To be willing to seek humanity is to push boundaries.

I had meant to bring his gratuity with me on the last day and I just plain forgot. So his girlfriend comes along back to my hotel. As we ride I sense no distrust in my intentions but they are a little anxious. They watch as I sign the traveler’s checks at a grand old table off the lobby, and then they turn out toward a hot night in the vicinity of 89th and Amsterdam. Upstairs, after downloading the media, recharging batteries, and writing fieldnotes, it’s 10pm – time for dinner and a drink. It’s my birthday.

ChittahChattah Quickies

Butlers in high demand, ready for any household job [SF Chronicle] – Are we in a service economy or is this just an upper-crust exception?

The path to becoming a truly top-notch butler is certainly not for the faint of heart – or ego. Hours can be long, and physical labor, depending on the number of staff members, can be exhausting. What is critical is utter dedication to the skill of superior – and tactful – service. An extraordinary butler can look forward to a long career with the same family and a base salary as high as $100,000 or more. The more talented and cosmopolitan, the more desirable. “Most people are surprised to learn that butlers don’t wear tails very often,” Grise says. “I’ve known them to sport khaki shorts and white crew shirts, especially when traveling in settings where they need to blend in discreetly and not draw attention away from their principals.”

Brits Find Writing a Cheddar Anthem That Isn’t Cheesy Isn’t Easy [WSJ] – Perhaps if they settled for jingle or doggerel rather than going for the anthemic, it might be more easily accomplished.

Despite the global spread of Cheddar, Britain has done little to promote the cheese as a cultural icon. There are no well-known poems to Cheddar and, until now, no songs. In the Somerset village of Cheddar, where the cheese was invented 900 years ago, all but one Cheddar-maker has melted away. Other countries treat their curds with more reverence. A French village has erected a statue of Marie Harel, the supposed inventor of Camembert. Last year, a Dutch astronaut persuaded the National Aeronautics and Space Administration to send up more than 20 pounds of Amsterdam cheese as he circled the planet in the international space station. The Cheddar song competition hopes to tap into a year of nationalistic pride, as Britain hosts the Olympics and celebrates the Queen’s jubilee. More than 100 entries poured in, from career musicians, church choirs, kids, grannies and a team of crooning puppets.

Don’t Indulge. Be Happy [NYT] – This sort of research continually reveals surprising and counter-intuitive aspects of what influences and is influenced by our emotions.

Imagine walking down the street to work and being approached by our student Lara Aknin, who hands you an envelope. You open the envelope and find $20 and a slip of paper, which tells you to spend the cash on something for yourself by the end of the day. Sounds like a pretty sweet deal. Now imagine instead that the slip of paper told you to spend the cash on someone else. Being generous is nice, sure, but would using the money to benefit someone else actually make you happier than buying yourself the belt, DVD or apps you’ve been dying to get? Yes, and it’s not even close. When we follow up with people who receive cash from us, those whom we told to spend on others report greater happiness than those told to spend on themselves. And in countries from Canada to India to South Africa, we find that people are happier when they spend money on others rather than on themselves. But what about individuals who are notorious for their struggles with sharing? Surely the emotional benefits of giving couldn’t possibly apply to very young children, who cling to their possessions as though their lives depended on it. To find out, we teamed up with the developmental psychologist Kiley Hamlin and gave toddlers the baby-equivalent of gold: goldfish crackers. Judging from their beaming faces, they were pretty happy about this windfall. But something made them even happier. They were happiest of all when giving some of their treats away to their new friend, a puppet named Monkey.

PLAY video memo pad – I saw this in a store in Barcelona and experienced a small science-fiction moment, when technology becomes cheap and disposable enough that it can be used in ad-hoc ways. It reminds me of when calculators shifted from being a $200 purchase to a freebie embedded on a keychain, etc.

If you only tend to bump into family or flatmates when you’re both queuing for the bathroom, it’s not easy remembering to pass on important information. After a while communications can break down, messages can be misplaced, misunderstandings can occur; and before you know it, you’re having fisticuffs on the landing over something as mundane as replacing the tin foil. Well not any more. Because the Play Video Memo Pad lets you record video messages up to three minutes long for your flatmates (or even your future self) to play back later. A magnetic plate on the back makes it ideal for sticking to the fridge or any metal surface, so it’s always to hand when you need it.

Fonts in Use – Once again, the power of the Internet to crowdsource significant databases of elements of the real world, tagged and categorized.

Fonts In Use is a public archive of typographic design indexed by typeface, format, and industry. We document and examine real-world typography with the goal of improving typographic literacy and appreciation. The new version, launched in July 2012, introduces the Collection, a much larger database open to contributions from visitors. Any kind of image is welcome in the Collection, as long as type is clearly visible.

This Week @ Portigal

Here’s what we’ve got going on this week:

Out and About: Steve in Barcelona (2 of 2)

More observations from the trip to Barcelona. See part 1 here (and the complete set on Flickr).


Graffiti scarification. At Park Guell, people mark the cactus so future tourists can see that they were there and they were douchebags.



I’m sure I’ve never seen a sign for a detective agency before. But within days of seeing this, I come across a New Yorker article excerpting Mavis Gallant’s diary from Spain, in 1952. She mentions the ubiquity of signs for detective agencies in Barcelona! Who knew?


Gaudi’s Casa Batll??.







Delicious pinxtos.


Recycling depot with a book-exchange rack and a used-clothing-for-charity collection box.


The presentation and form factor of the Jam??n ibérico is sufficiently iconic that you can buy an inflatable non-meat version.


Gestural guidance.

Out and About: Steve in Barcelona (1 of 2)

I’m just back from a week in Barcelona for WebVisions, where I led a workshop on fieldwork, synthesis, and ideation, and gave a short talk about championing contextual research within your organization. I’ll be covering similar material coming up in a couple of months at WebVisions Chicago. Meanwhile, I had a bit of time to explore, and found Barcelona to be a beautiful and well-designed city. Here are some sample images, with more to follow in the next day or so (and the complete set on Flickr).


Bounty at La Boqueria market.


Pedestrian safety warning placed in context, as you step from the sidewalk into the street.


Obama British Africa Gin and Rum. Odd description here.







Stickers on the corrugated metal doors pulled down when a business is closed advertise what I assumed was a taxi services but in fact is for locksmiths. Why are locksmith services advertised with such verve?


Gaudi’s La Sagrada Fam??lia, under construction since 1882. Astonishing, even from the outside.


Known in the US as Ice Age: Continental Drift.


Marketing for something via Facebook.


A very modern cinema structure, down by the water, where all the buildings are new and ultra modern. While the whole place is a delicious mix of old and new, classic and modern, this area went just a bit too far into Mall. While this building is gorgeous, its siting and overall vibe is dehumanizing.

This Week @ Portigal

And the scoopage for this week is as follows:

  • We’re off to Dallas for a couple of days for an in-depth immersion with our new client and their extended, distributed team. What is their business? What are their products? Who are the users? What changes to the product do they plan to make? What do we need to learn? Etc. Plus, there will be barbecue!
  • I’ll be finishing my final column for interactions; due to the editors imminently but not coming out in print until November!
  • I hope we’ll get some more War Stories this week. Do you have one for us?
  • I’m planning out speaking gigs – and potential speaking gigs – through the end of the year and into next year, even. Some fun ones coming up!
  • Ten years gone: In July 2002, we blogged about classic logos, an early Core77 article being published, a nice place to stay in Monterey.
  • What we’re consuming: pizza and ice cream, People Like Us, Diary of a Fire Lookout.
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Omni Quickies

Cockroaches equipped as wireless networks [SF Chron] – While this is not “the” technology that Minority Report made famous (that would be the gestural interface), this reminds me strongly of those scurrying mechanical spiders that made their way through the building to chase down Tom Cruise.

On its belly, each roach carries a dime-size circuit board along with a radio, a microphone and a battery. The gear, which adds up to 2 grams, about half the weight of a roach, is still in the prototype phase. As the bugs crawl into crevices and disperse, their microphones pick up sounds, while the radios transmit data via a local-area wireless technology called ZigBee. In the future, the bugs might carry sensors to detect radioactivity or chemicals. Epstein and his team are working to make the electronic circuitry even tinier, so it can be carried by smaller insects such as crickets and water bugs. They’re also testing a metal composite that flexes like a muscle when electricity is applied. Placing the material on a cricket would alter the flutter of its wings and distort the pitch of its chirp. It’s a way to relay information as aural zeroes and ones, like the bits in a computer, which could be decoded by software. Epstein came up with the idea of using insects to form wireless networks while listening to swarms of cicadas in Shanghai, where his wife is from. Submitting a funding proposal “was like writing a science fiction novel,” Epstein said, but resulted in $850,000 from the U.S. Army.

“Thought Experiments” by Roger Ebert [Asimov’s] – Ebert posits an interesting, if recursive, framework – that the science-fiction enthusiasts who networked maniacally using dead-tree technology were precusors (so to speak) of the type of online behaviors that would show up later. Science-fiction consumption helped pave the way for the science-fiction-like use of technology that we are so familiar with today.

For that matter, we were online before there was online. It is perfectly obvious to me that fanzines were web pages before there was a web, and locs were message threads and bulletin boards before there was cyberspace. Someday an academic will write a study proving that the style, tone, and much of the language of the online world developed in a direct linear fashion from science fiction fandom-not to mention the unorthodox incorporation of ersatz letters and numbers in spelling, later to influence the naming of computer companies and programs. Fanzines acted uncannily like mimeographed versions of Usenet groups, forums, message boards, and web pages-even to such universal design strategies as IYGTFUI (If You’ve Got the Font, Use It). Some of the same people segued directly from fandom to online, especially to places like the Well-not surprisingly, since many computer pioneers were also SF fans. Today, fandom survives on the web, where it is no doubt World Wide, and some very slick fanzines have segued into prozines. Are there still analog (paper) publications called fanzines? I haven’t heard that there are. That world has moved on. Today a twelve-year-old kid in Urbana has other ways to connect with alternative ideas, other worlds to explore. No doubt they are as exciting as fandom was for me. God knows what we would have given in 1958 for the web. To look through these old pages of Xero even today, and find Harlan Ellison right about “Psycho” when the world was wrong, and Blish taking on Amis, is to realize that in the mimeographed pages of a fanzine created in the Lupoff living room there existed a rare and wonderful discourse, and it was a privilege to be part of it.

Inmates at Brazil prison pedal for electricity – and their freedom [TODAY] – While this story frames it as a positive, it’s easily reframed as the tip of a dystopian scenario where the world is so destroyed that inmates are enslaved to produce the most basic of necessities. Black Mirror played out a dark version of this, in its second episode.

By pedaling the prison’s stationary bikes, the inmates charge a battery that’s used to power 10 street lamps along the town’s riverside promenade. For every three eight-hour days they spend on the bikes, Silva and the voluntary program’s other participants get one day shaved off their sentences. The municipal police contributed bicycles that had long been lingering in the lost and found, and neighborhood engineers helped transform them into stationary bikes and hooked them up to car batteries, donated by local businesses. Area entrepreneurs also pitched in the converter used to transform the battery’s charge into the 110 volts needed to power 10 of the cast iron street lamps that dot the riverside promenade. Every night just before sunset, a guard drives the charged battery from the prison, on the outskirts of town, to the downtown promenade. He hooks it up to the converter and a few minutes later the 10 street lamps begin to glow a soft white, like full moons suspended over the rushing waters of the river. Another guard comes in the morning to pick up the battery and ferry it back to the prison.

Kelly’s War Story: Pictures are language independent

Here’s Kelly Braun, Senior Director, User Insights and Analytics at Walmart.com with a story about shooting fieldwork video and inadvertently getting the money shot.

At eBay we did a lot of field visits. We were always over-prepared with checklists, allergy meds, extra batteries, and everything else we could think of for the unexpected.

For this particular study we were interviewing people who had bought large equipment on eBay. This visit was to a store that had purchased a giant Xerox machine that had been used by big corporations. This video store specialized in Chinese language videos.

I perused the movies as we got set up. Some were American movies that I recognized by the pictures even though the titles were in Chinese. Others were films made specifically for the Chinese-speaking audience.

We interviewed the owner and he told us about the amazing deal he got on the machine and when we asked if we could see it he said “Sure, it’s in the back.” No problem, we had extension cords for the video camera.

I took the camera off the tripod and followed the store owner and my co-researcher into the tiny back office. I couldn’t really get a good shot of the Xerox machine from the door so I went inside and around the machine to get a better angle. At this point the owner says “Oh, I forgot. This is where the porn videos are…but don’t worry – they are all in Chinese”.

I look up and the side of the room I was now facing with my video camera rolling was filled with porn – all with Chinese titles, but let’s just say it really didn’t matter that the titles were in Chinese because…well, a picture is worth a thousand words regardless of the language!

My co-researcher just soldiered on asking questions and all I could think of was “Wow am I supposed to film this guy with all the frolicking nakedness on the video covers behind him?”

Lesson learned: Make sure you know how to override the auto-focus on your camera!

Come to Steve’s UX Australia workshop on interviewing


I’ll be teaching Immersive field techniques: Interviewing and observing for user research, a full-day workshop at UX Australia in Brisbane, in August 29th.

Interviewing is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it’s a skill we need to learn, because:

  • It’s based on skills we think we have (talking or even listening)
  • It’s not taught or reflected on
  • People tend to ‘wing it’ rather than develop their skills

Without good interviewing skills, research results may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.

In this day-long session, we’ll focus on the importance of rapport-building and listening and look at techniques for both. We will review different types of questions, and why you need to have a range of question types. This session will explore other contextual research methods that can be built on top of interviewing in a seamless way. We’ll try some practice exercises for improving your own interviewing skills. Through a homework exercise and a field trip during the workshop, we’ll also practice observation of users in an environment.

This workshop is an evolution of something I’ve been teaching for a number of years (and continue to refine). Over the past couple of years I’ve led forms of this session in Istanbul, Vancouver, Savannah, Toronto, Lisbon, Barcelona, Hong Kong, and San Francisco. Now it’s Australia’s turn.

I believe some of the conference workshops have already sold out, so if you might be going, please sign up soon! I look forward to seeing you there!

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