Grant McCracken on his interview technique and mindset

Another fantastic Grant McCracken post. He conducts a short interview (embedded below) and offers a terrifically insightful reflection on his technique as well the meaning of the overall endeavor. A must-watch/read for interviewers.

Craig Young in the street in SF

Another thing I liked about the interview was the glimpse it gives of city life. In this case, of the invisible distinctions of space that are perfectly clear to Craig and a surprise to the rest of us (if and when discovered by the rest of us). The world is filled with this invisible distinctions. They surround us all the time. The secret of ethnography: keep an eye out. Ask everyone.

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Sign up to get blog posts by email

Did you know that you can receive all blog posts by email? Go here to sign up.

Yeah, portigal.com has long had this capability, through Feedburner, eventually bought by Google. It’s still running but it seems that Google has abandoned it. Feedburner emails look something like this

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It’s not even possible to tell if it’s being supported or not; the webpages that support it seem to have been abandoned. So yeah, it runs every night, for now, and sends out postings, but it probably won’t stick around forever.

I would manually migrate Feedburner subscribers to the new Mailchimp list but it’s so broken that even though I can log in, I can’t find the actual mailing list. Support pages show many people with similar complaints.

If you’re receiving posts already, you can do nothing and probably for some time you’ll be fine. But you can also take 30 seconds to sign up here for the shiny new list!

How To Tell If Your Participant Is Faking It

Although How To Tell If Your Participant Is Faking It is mostly about usability testing and unfortunately chooses to frame the participant as “faking” (a nice word for lying) it’s nice to see this level of specific detail around the clues to look for in terms of how people express themselves.

Your participant reflects in the 3rd person. If a majority of the feedback your participant gives includes phrases such as “Some people might…” or “I have a friend who would love this…” or any other reference to someone other than themselves, then you’re probably not getting great data. They’re not exactly faking it or hiding anything, but they’re definitely not giving you relevant data about their thoughts, feelings, and behaviors. Be sure to clarify whether they mean to really speak for themselves or not.

Listen to Steve on the Getting2Alpha podcast

I was interviewed by Amy Jo Kim for her Getting2Aplpha podcast.

Those transition rituals tell people when they are going to go into an interview, there’s a point at which you’re getting ready, you’re going over there. You’re going from an activity that’s not the interview to an activity that is the interview. Just to take a moment and say, “Okay, for the next thirty minutes, the next hundred twenty minutes, let’s just try to learn about how Joanne makes travel reservations. Let’s just make it about that.” The implicit part of that statement is that we’re not thinking about what meetings we have, what aspirations we have, what sales targets we have to make, what our burn rate for our coders is. We’re really thinking about just looking at this person and their behavior.I think that’s just a way to give yourself a break and just make it easier, not easy, but easier to really think about that experience with that person and learning about them as a complete thing. Afterwards, you can leave and you can go back and pick up your world view and make sense of this and start to triangulate and organize and learn. For those periods of time where you’re with someone to learn about them, just taking that weight of the world off your shoulders and just saying, “Okay, I’m just going to learn about them.” The transition ritual is to consciously articulate that.

Listen to the podcast here or below

Whose Job is User Research?

I was interviewed by Laura Klein and we discussed Whose Job is User Research?

Not every research study requires an expert at the helm. Quite a few products would benefit from having somebody on the main product team who could quickly get feedback or answers to simple questions. “Even a newbie researcher should be able to answer some factual questions about what people are doing or might want to do. They also have the opportunity to reflect on what assumptions they were holding onto that were incorrect,” Steve explains. “You’ll always get more questions to go with your answers, but hoo boy–it’s better than never talking to users and acting with confident ignorance.”There are some questions you’re better off bringing in an expert, though. “The more help you need in connecting the business problem with the research approach and connecting the observations to the business implications, the more expert help you need,” Steve explains.

Check out the whole article.

Make sure you’re still subscribed to Dollars to Donuts

When I launched the new portigal.com just over two weeks ago, there were some changes to Dollars to Donuts. Episodes don’t appear on the blog, instead they are all now on the dedicated podcast page. There are separate feeds for the blog and the podcast as well.

If you subscribe in iTunes ideally the transition was seamless. You should have the last two episodes (Kavita Appachu, Elizabeth Kell). If you don’t have them, please go to iTunes and resubscribe.

Welcome to the new Portigal website!

Today, after about 13 months of work, we launched a brand new website. As always happens, you don’t quite know what’s working until you get it on its feet. If you usually see posts via an RSS reader, will this post show up? I hope so. But what about podcasts? Well, we’ve moved those into a separate space and so they may or may not be showing up as part of your feeds.

And if you used to get posts by email? There is probably a few different ways to do that and we discovered that one of them had been broken for about 4 months — so badly broken that the list of subscribers is gone, etc. Whoosh. So, you’ll want to resubscribe if you like seeing posts every once in a while in your inbox. Does the current subscribe functionality work? Is it turned on?

Anyway, let us know if you find something that doesn’t work as we’re going to keep playing with the details until we get it fully working. Meanwhile, enjoy!

My talk about improv from UX New Zealand

Last year I gave a highly interactive talk at UX New Zealand about improv, creativity and design, entitled Yes, My Tuatara Loves to Cha-Cha. They’ve just posted the video and I’ve embedded it and the slides below.

Steve Portigal @ UX New Zealand 2015

Sketchnotes, from Matthew Magain
Matthew-Magain

and Kim Anderson
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Learning from kids interviewing bands

Kids Interview Bands is a series of videos of, obviously, kids interviewing bands. I propose these videos as a lightweight teaching tool for interviewing as it’s curious to see what goes well and what doesn’t.

The different kid interviewers are coming with a set of stock questions which they ask one after another, with practically no followup. So they never become an actual conversation and the amount of insightful revelation is low. But the kids are real, as little kids, and many of the band members respond to them in a real way.

I first came across this interview with Tom Araya of Slayer as an overall bad example, but I found it incredibly charming.

These people have very little in common, and perhaps limited skills in overcoming that gulf, but Araya never talks down to them, he never plays up his persona, he just does his best to connect with them, never forgetting they are children.

In a slightly different vein, I also liked this interview with Pustulus Maximus of GWAR who absolutely stays within the bounds of his horrific persona, but is kind and entertaining with the kids. He manages to work within his character and the context of the interview, and even though he plays a sort of monster, he doesn’t act like one.

In some ways, the limitations of these interviewers (they are just kids!) highlights other aspects that can contribute to a good interview – participants that take on some of the labor of establishing rapport and making that connection with the other person. And even if the kids don’t ask good follow-up questions (or any), their naturalness serves as an invitation to the musicians to meet them in that state.

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