Listen to Steve on Yours Productly, on the Art of Interviewing Users

I was a guest on the Yours Productly

podcast, in an episode generously titled The Art of Interviewing Users.

Listen via the above link or the embedded widget below.

Out and About: Steve in Brooklyn

I was in Brooklyn in October to teach a workshop at the Delve event. Here’s some of what I saw when I was in town.

wellness

sticky
Hotel housekeeping messages left on the headboard. Have we reached Peak Sticky?

fire
A tempting do-not-touch.

design

gay-storage

fdny
Branding.

A listening bootcamp

ListenUp_logo

Listen Up! is an online program from WNYC to help improve listening skills.

It’s not easy to improve our hearing. But everyone has the ability to become a better listener. Only Human invites you to participate in a listening bootcamp, with guidance from a memory champion, a world-class mediator, actors and improv comics, we’ve got five challenges designed to help you sharpen your listening skills.

Animal Dissonance

giraffe-legroom

United is promoting their copious legroom by suggesting they can accommodate a giraffe. But of course, giraffes (as show in their image) are known for their long necks, not legs. Sure, they have long legs, too, but that’s the primary association. They have big toes, don’t they? Dr. Scholl’s us not going to use them in advertising (unless they come out with a new NECK powder). Giraffe :: Neck.

An opportunity for a clear message but instead it’s an obscure message.

Series

About Steve