Japan pictures – part 3 of 3

I’ve uploaded nearly 1300 of my Japan pictures to Flickr. For reasons I’m sure you’ll understand, I haven’t added titles or tags or descriptions proactively, but please add comments or questions on flickr and I’ll gladly offer a story or explanation.

Meanwhile, I’m including some of my faves here, as well as part 1 and part 2.

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Japan pictures – part 2 of 3

I’ve uploaded nearly 1300 of my Japan pictures to Flickr. For reasons I’m sure you’ll understand, I haven’t added titles or tags or descriptions proactively, but please add comments or questions on flickr and I’ll gladly offer a story or explanation.

Meanwhile, I’m including some of my faves here, as well as part 1 and part 3.

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Japan pictures – part 1 of 3

I’ve uploaded nearly 1300 of my Japan pictures to Flickr. For reasons I’m sure you’ll understand, I haven’t added titles or tags or descriptions proactively, but please add comments or questions on flickr and I’ll gladly offer a story or explanation.

Meanwhile, I’m including some of my faves here, as well as part 2

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and part 3.

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Real stories from real people inspire change

Developments Magazine highlights an interviewing method that is part-historian, part-journalism, part-ethnography (and you could probably throw in participatory design and co-creation for a higher buzzword count). But the thrust is that stories, built from the details of the lives of real people are more effective drivers of change for advocates and policymakers and other stakeholders.

National newspaper, TV and radio journalists spent three days recording the lives of more than 30 rural people in Sindh province – people whose main qualification for being interviewed was their poverty.

These life stories were gathered by the Panos network and partners using a painstaking method of interviewing which emphasizes patient listening and open ended questions. The result was that those journalists are now more inclined to highlight the problems faced by the people they met and others like them.

These interviews were gathered using a method known as ‘oral testimony‘, which sets out to record the fine detail of the lives of people in developing countries. This involves ‘active listening’ and encouraging the interviewee to dictate the direction of the interview.

ChittahChattah Quickies

  • At Papa John’s,18% of all delivery customers in the last 60 days have gone on the Web site to track their pizza. TrackMyPizza.com is a startup that provides the service.
  • Peppy, the pepperoni-encrusted vehicular mascot should tell the web designers to fix the broken demos, cryptic navigation and just generally crappy site design.
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Sliding Doors

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Public bathroom doorway, Karuizawa, Japan, January 2008

Before we hiked up the nearby mountain I wanted to use the bathroom. I was very frustrated to find the door locked. I pushed and pulled and saw the keyhole for the deadbolt and figured I was out of luck. Then I saw someone enter the adjacent women’s room – by sliding the door. I wouldn’t expect a bathroom door to slide, and I didn’t interpret any of the cues (or affordances) about how this door works to suggest sliding was a possibility.

Experienced pollsters know: people “lie”

As I’ve said before, garbage in, garbage out. From Rob Walker’s Consumed

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Recently, Stardoll did a study of its own, polling United States users about their brand preferences. Apparently they saw real-world brands on the same plane as the half-dozen or so invented brands that exist only within the site. (Some respondents even made the – clearly impossible – claim that they wear the strictly digital Goth-style brand Fallen Angel to school.)

These sorts of stories always crop up in market research and business case studies. And they are wonderful because they illustrate the depth of meaning the products, services, brands, and stories we create can be to the people that consume them. So meaningful that they will conflate pretend brands online and tangible experiences offline. Wow, we marvel, that tells you how great our stuff is; they will lie about it.

But the flip side to that is that if you are going to ask people what they think and do and want, you better have a way of triangulating their responses against other data. If you don’t know more about the person than their response, how can you contextualize it? If you don’t know what they are really saying when they answer the question – if they understood the question or are answering it in the way you intended – then you must be very careful in what you conclude and how you act on those answers.

Simulacrap

In my recent column Persona Non Grata I point to some of the cultural problems inside organizations that personas can create, or mask. And what happens when your personas become your marketing?

We’ve recently been experimenting with search marketing on Yahoo, MSFT, and Google. Today I received a shiny booklet from Yahoo, with a note from Sharon Goodsense, Yahoo! Search Marketing Specialist (“and remember, we’re always here to help you.”)
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And I’m referred to as Bashful Beginner.
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Yahoo’s search marketing management interface is so completely useless that all I ever do is click and click and click until I get some result; with no mental model being built that would help me next time. I have no idea what most of the information they are providing is about or how I can use it. So maybe this book will help me, but the first two pages are the most patronizing and fake thing I can imagine. I can’t believe they went to the trouble to come up with these fake characters to represent the company I’m doing business with; it’s offensive to take my money for a service, give me an unusable product, and then hand me a cartoon character who talks down to me; if I can’t call this person for help with my problems, because they don’t exist. It’s the least transparent thing a company should do. Yahoo got off the cluetrain a while ago, I guess.

Series

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