People are so industrious . . .

Hole, Seabright Beach, Santa Cruz, CA

Firewood for the night, Seabright Beach, Santa Cruz, CA

. . . even when they’re relaxing.

Rob Walker writes about Fiji bottled water claiming to be a green company, without using the word greenwashing anywhere in the piece. Fiji is certainly not alone in trying to brand itself as the opposite of what many believe it really is. Personally, I’ve been appalled at the TV ads for Arrowhead’s Eco-Shape Bottle and Scott’s Water Smart grass seed.

If you’re going to drink bottled water and if you’re going to have a lawn, definitely choose an option that consumes fewer resources, but as a consumer I find it manipulative to position those products as being eco-anything, when the core behavior they are asking us to perform is probably something we should stop doing entirely. As a strategy consultant, they have my sympathy, and my respect for not simply ignoring a big cultural story that challenges their key offering.

Consider this week the news that GM may sell or close the Hummer brand. If they sell it, there will be someone else trying to sell a product that (at least in term of meaning, if not actual impact) tends to be horrifyingly un-green.

Should Arrowhead, Fiji, Scotts, and Hummer simply go away? Obviously the leaders of those businesses have a fiscal responsibility to keep making money, but how much can they redefine or reframe their brands and their offerings?

In one part of the world, Muslim hardliners in Kuwait’s parliament

walked out of the body’s inaugural meeting on Sunday to protest two female Cabinet ministers who were not wearing headscarves.

While here in the US, Dunkin’ Donuts yanks Rachael Ray ad

in which the domestic diva wears a scarf that looks like a keffiyeh, a traditional headdress worn by Arab men.

Context is everything, isn’t it? Women can piss people off if they don’t use the necessary clothing to display their membership in a group, or if they improperly use clothing that might inadvertently suggest membership in another group.

Careful, ladies. The “what to wear” dilemma just got much heavier!

From Annals Of Drinking in The New Yorker, which explores the cultural and medical aspects of hangover causes and cures, comes this fun bit

[T]he Egyptians say they are “still drunk,” the Japanese “two days drunk,” the Chinese “drunk overnight.” The Swedes get “smacked from behind.” But it is in languages that describe the effects rather than the cause that we begin to see real poetic power. Salvadorans wake up “made of rubber,” the French with a “wooden mouth” or a “hair ache.” The Germans and the Dutch say they have a “tomcat,” presumably wailing. The Poles, reportedly, experience a “howling of kittens.” My favorites are the Danes, who get “carpenters in the forehead.” In keeping with the saying about the Eskimos’ nine words for snow, the Ukrainians have several words for hangover. And, in keeping with the Jews-don’t-drink rule, Hebrew didn’t even have one word until recently. Then the experts at the Academy of the Hebrew Language, in Tel Aviv, decided that such a term was needed, so they made one up: hamarmoret, derived from the word for fermentation.

From Arizona Adds Digit to License Plates to Keep Up With Growth

The increase in motor vehicles has exhausted the 10.6 million or so combinations of characters on the state’s six-digit plates, said Cydney DeModica, a spokeswoman for the state’s motor vehicle division.

So Arizona is joining New York, California and other more populous states in adding a seventh digit. The extra digit allows for 106.48 million possible combinations – three letters followed by four numbers – which should accommodate a growing population through 2040.

2040 doesn’t seem that far off when it comes to making sweeping changes to infrastructure. Do they know what they might do after that? Or do popular growth (or motor vehicle ownership) predictions not hold valid beyond 30 years? Seems like a perfect problem for long term thinking, the absence of which created technology challenges such as the Y2K bug.

Of course a key difference here is that the Y2K bug failed to address a definite event (the year 2000 would eventually be reached, at a predictable time in the future), whereas the growth in Arizona cars may follow a trend but it’s far from definite as changes in weather patterns and oil prices could conceivably change the trend dramatically by 2040.

I’m so fed up with market research gimmicks that claim to produce an objective provable truth about what’s in someone’s mind. It really runs counter to notions of empathy, listening, and understanding that I feel so passionately about.

It was with some pleasure, therefore, to see the typically exuberant Wired run a story explaining that while lie detecting may be on the horizon,

My journey through the land of functional neuroimaging has helped me to understand how spectacularly meaningless these images are likely to be.

Most neuromarketers are using these scans as a way of sprinkling glitter over their products, so that customers will be persuaded that the pictures are giving them a deeper understanding of their mind. In fact, imaging technologies are still in their infancy. And while overenthusiastic practitioners may try to leapfrog over the science, real progress, which will take decades, will be made by patient and methodical researchers, not by entrepreneurs looking to make a buck.

• Muslim Girl Magazine
  Enlighten. Celebrate. Inspire.
• Queendom Hijabs, where hijabs are designed with your daily activities in mind.
  We cater to the active woman, the one who plays sports, hits the gym, goes to school, holds her job, all while still looking modest and stylish. The focus is on function. We want each hijab to move with you without having to re-adjust and restyle.
• Technological determinism isn’t so groovy anymore
  I’ve posted a great New Yorker book review excerpt at Core77
• Dirty Marketing Campaigns – Dan and Chip Heath in Fast Company
  How advertising manufactures “stigmas” – i.e., social norms. They make a shallow and incomplete comparison with real “community standards” – but who’s to say which ones are real and which ones are manufactured? Not the view of culture I recommend.

Budweiser and Clamato. A combination that is either familiar (depending on your ethnicity or experiences) or horrifying (ditto). Seems to have been around for about a year in various test markets.

See all observational ephemera.

Great DVD design for The Life and Times of Hank Greenberg. Film highly recommended.

See all observational ephemera.

Cupid’s Span, under repair. I think cartoonist Don Martin would have liked this.

See all observational ephemera.