Enlighten. Celebrate. Inspire.

We cater to the active woman, the one who plays sports, hits the gym, goes to school, holds her job, all while still looking modest and stylish. The focus is on function. We want each hijab to move with you without having to re-adjust and restyle.

I’ve posted a great New Yorker book review excerpt at Core77

How advertising manufactures “stigmas” – i.e., social norms. They make a shallow and incomplete comparison with real “community standards” – but who’s to say which ones are real and which ones are manufactured? Not the view of culture I recommend.