• IxDA SF presents Interaction09 Redux – Saturday, March 14th – I'll be leading a condensed version of my IXDA workshop from Vancouver (Well we did all this research…now what), looking at a framework for transforming questions into answers, answers into insights, and insights into actions.
• Steve's photos from Vancouver, Feb 2009 – I was in Vancouver to run a workshop at the IXDA conference and to visit family. Some of the photos will make their way into dedicated blog posts but meanwhile here's the whole set.
• Juice is in the details – Tropicana's redesign is being heralded for the caps that look like oranges. We've got a carton in the fridge and it's as plain as plain can be, so I'm not sure where these great caps are lurking. Meanwhile, back in 2006 we were seeing orange-looking caps on Florida's Natural packaging.
• Tropicana reverts to "classic" packaging after their crappy redesign is met with broad scorn – Mea pulpa: "Asked if he was chagrined that consumers rejected the changes he believed they wanted, Mr. Campbell replied: “I feel it’s the right thing to do, to innovate as a company. I wouldn’t want to stop innovating as a result of this. At the same time, if consumers are speaking, you have to listen.”"

• On the Trail of an Annoying Announcement – Travel writer Joe Sharkey on the irritation and ineffectiveness of repeated airport announcements
• Advertising in context – HBO is putting audio-enabled billboards in NY and LA to promote the season premier of "Big Love." I liked this localization detail: "HBO representatives at the sites will answer questions and, in Los Angeles, offer disposable headphones. The company assumed that New York commuters would bring their own."
• Curious study on persuasion in cautioning teens about their online profies – "Many teenagers cleaned up their MySpace profiles, deleting mentions of sex and booze and boosting privacy settings, if they got a single cautionary e-mail from a busybody named "Dr. Meg." The e-mail was sent by Dr. Megan Moreno, lead researcher of a study of lower-income kids that she says shows how parents and other adults can encourage safer Internet use."

Although Clippy was reported dead in early 2007, his cousin Ibbi (a feminized toilet seat?) has stepped forward to head up the so-helpful-you-want-to-throttle-it department.

It’s amusing to see a despised and unsuccessful software feature egregiously ripped off. Why did someone think this was a good idea?

The NYT has a story about self-selecting airport security lines.

…a black diamond line for expert travelers, defined as those who fly more than twice a month and are skilled at security procedures, always ready with items removed; a blue square for casual travelers, who are familiar with the screening process; and a green circle for families and those needing assistance or more time.

I think this is an exciting idea, although it doesn’t appear to be working perfectly. It seems that people are overestimating their own expert-ness (or perhaps fudging their self-analysis in favor of a perceived “express line”) although families feel relief from the pressure of other travelers.

This seems like a classic web design problem, with different types of users (who have very different abilities, needs, and expectations) coming in the same front door. And when there’s a choice, people will obviously act in their own perceived self-interest.

I think separating “normal” from “expert” is going to be a tough thing to figure out in any situation; unless “expert” carries with it an intimidation factor, I suspect most people will escalate their capability. Otherwise “normal” starts shifting to “stupid.”

Again, an interesting approach to a problem, and as with most prototyping efforts, lots of learning about how the proposed solution is and isn’t working, yet.

Next week I’ll be in Orlando, giving an early-morning keynote at the Nortel Technical Conference. After that, I’ll be in Miami for a few days. I’ve got some time in both cities and would love to meet up with locals o chat about what we do and look for ways we might work together.

Drop an email (or leave a comment)!

My third interactions column, The Journey Is The Reward, has just been published. I offer some thoughts about the experience of the outsider, especially when we travel to other countries, and how that outsider experience can be so generative in understanding other frames of reference and cultural models.

Get a PDF of the article here. As the interactions website only has a teaser, we’d like to offer a copy of the article. Send an email to steve AT portigal DOT com and (if you haven’t given us this info before) tell us your name, organization, and title. We’ll send you a PDF.

Other articles

• Persona Non Grata
• Everybody’s Talkin’ At Me
• Hold Your Horses
• Living In The Overlap
• Some Different Approaches to Making Stuff
• Poets, Priests, and Politicians
• Interacting With Advertising
• Ships in the Night (Part I): Design Without Research?
• Ships in the Night (Part II): Research Without Design?
• We Are Living in a Sci-Fi World
• On Authenticity
• The Hard Work Lies Ahead (If You Want It)
• What to Expect When You’re Not Expecting It
• Elevator Pitch
• Kilroy Was Here
• Never Eat Anything Raw
• Content, the Once and Future King

Photos from my various travels depicting global cultural variations of the fundamental person icon.

Bali, Indonesia. They’re some pretty small people, so why does that first person seem so hulking and Cro-Magnon-y?

Taipei, Taiwan. Note the hip chapeau the stroller is sporting, and the protective headgear (?) worn by the worker.

London, UK. This fellow toils as above, but without the benefit of a helmet. Less chance of sunburn, maybe?

Tokyo, Japan. The Japanese cute aesthetic shows up in the large head and even larger cigarette.

Bangkok, Thailand. Who takes care of children?

Providence, RI, USA. Not just walking, but actively moving forward, dancing, and exuding joie de vivre.

And Karrie Jacobs has a nice example here.

On a recent trip to Maui, I came across car after car, abandoned and disintegrating, on the sides of the roads.

At what point will these dumped cars become interesting historical artifacts?

How long ago were petroglyphs simply graffiti?

So much about value is a matter of framing. Has there ever been a marketing tactic more transformative than the simple passage of time?

Steve in Tokyo, 2000

Although we’re still recovering from Bali and Taipei (more pictures and stories coming soon), we’re headed back to Asia at the end of this month. If any folks out there would like to meet for hot-coffee-in-a-can or biiru in Tokyo (Dec. 25 to Jan 2.) or Kyoto (Jan 2. to Jan. 5), let me know.

Years ago, back in Boston, I had a housemate named Bitali, from Papua New Guinea. Over root beers in the kitchen one night, he described to me how when PNGers had a long journey to undertake, they would “fold the land,” to decrease the distance between their departure point and their destination. They would fold the land, and then just step over the fold and be at their destination.

After a recent San Francisco to Los Angeles trip on United Airlines, with multiple-hour delays in both directions (Not enough planes? Not enough pilots?), Bitali’s way of getting around seems even more appealing. And is it really any less plausible than climbing into an enormous steel bird to get where you’re going?