This designed-by-committee advertainment highlights three benefits, speed, agility, reliability – the third probably not top-of-mind when we think of the web-slinger. And as if this cross-promotion for the USPS Priority Mail and Spider-Man (well, Spider-Man 2) wasn’t ridiculous enough, these qualities will make you a rock star. Just like the US Postal Service. Or Spidey.

What?

That’s it. “Rock star” is officially over. Meaningless. We’ve known this for a while, but this is too far and we must all agree to stop it immediately.

We saw these kawaii decals for sale in Tokyo. According to the in-store display, they are intended for mobile phones and iPods, but could go on anything.

I was amazed to see the familiar and consistent visual brands of Marvel superheroes so dramatically localized, reflecting the Japanese kawaii (“cute”) aesthetic by infantilizing Wolverine, Spiderman, and the Hulk.