Posts tagged “beatles”

The album will certainly sell out and the band already has

Back in October, I blogged about the We Buy White Albums project (where artist Rutherford Chang opened a retail outlet that stocked only the Beatles’ White Album)

He’s taken a precious object that is also a ubiquitous commodity and created a very traditional experience that highlights both aspects. As archaic as the original object is, it has managed to hold onto a good chunk of it’s (non-monetary) value over the decades. It’s a somewhat retro-futurist idea, that we have retail set up to deal with one item and one item only, decades later.

The combination of art/music/commerce/context/ubiquity gets a totally different spin (oh yes I did) with the Wu-Tang Clan’s plan to sell just one copy of their new album.

The Wu-Tang Clan has decided to release an album specifically to be a rarity. Only one copy of “The Wu – Once Upon a Time in Shaolin” – a 31-track double album that the band has worked on quietly for the last six years – will be pressed. It will be “available for purchase and ownership by one individual only.” The plan is for the album to first make a tour of festivals, museums and galleries and tickets would probably sell for $30 to $50.

We Buy White Albums

The We Buy White Albums project, earlier this year from Rutherford Chang is pretty fascinating.

Chang has collected over 650 first-pressings of the Beatles’ White Album. He considers the serialized first-press, an edition running in excess of 3 million, to be the ultimate collector’s item, and aims to amass as many copies as possible. Over the course of his Session, Chang will create an archive, listening library, and anti-store to house and grow his collection of the Beatles’ iconic record.

Chang will create a record store that stocks only White Albums. But rather than selling the albums, he will buy more from anyone willing to part with an original pressing in any condition.

I like how he’s taken a precious object that is also a ubiquitous commodity and created a very traditional experience that highlights both aspects. As archaic as the original object is, it has managed to hold onto a good chunk of it’s (non-monetary) value over the decades (writing as someone who doesn’t own, has never owned, and will likely never own the White Album). It’s a somewhat retro-futurist idea, that we have retail set up to deal with one item and one item only, decades later. And more generally retro, asking what album in the last two decades could you imagine doing this with thirty years hence? Is the White Album relatively unique in being the touchstone it represents? The way we produce, market and consume pop culture has changed. What would Chang do in 2043?

ChittahChattah Quickies

  • Japanese cultural norms – asking about weight – Insightful little culture-clash story; an American working in Japan isn't sure how to deal with blunt (especially from the Japanese!) questions about his increasing weight
  • Clive Thomson on Bruce Bueno de Mesquita, renowned for his use of mathematical game theory models for prediction – Those who have watched Bueno de Mesquita in action call him an extremely astute observer of people. He needs to be: when conducting his fact-gathering interviews, he must detect when the experts know what they’re talking about and when they don’t. “His ability to pick up on body language, to pick up on vocal intonation, to remember what people said and challenge them in nonthreatening ways — he’s a master at it,” says Rose McDermott, a political-science professor at Brown who has watched Bueno de Mesquita conduct interviews. She says she thinks his emotional intelligence, along with his ability to listen, is his true gift, not his mathematical smarts. “The thing is, he doesn’t think that’s his gift,” McDermott says. “He thinks it’s the model. I think the model is, I’m sure, brilliant. But lots of other people are good at math. His gift is in interviewing. I’ve said that flat out to him, and he’s said, ‘Well, anyone can do interviews.’ But they can’t.”
  • New York Times Magazine on the Beatles’ Rock Band videogame – This is a fantastic article that spans many big issues: gaming, music, performance, art, history, culture, product development, authenticity, creativity, entertainment, technology. It's a must-read.
  • Brian Dettmer turns books into sculptural pieces – Contemporary visual artists see opportunity in what many bemoan as the twilight of the age of the book. John Latham (1921-2006), Hubertus Gojowczyk, Doug Beube and others have treated books as sculptural stuff. But no one whose work I have seen tops that of Atlanta artist Brian Dettmer at Toomey Tourell.

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