I spent some hot days in the 106 degree heat of Phoenix last week facilitating for social good at the Phoenix Design Summit. Even though we were crazy busy, I still found some time to capture the local flavor and ponder my surroundings.

The side of this truck reads “Tree Frog Treks” and has a phone number to call. I never would have thought of hiring someone to take me out on a tree frog trek, especially in Phoenix (which, admittedly does not have a climate or environment that I associate with trees or frogs). I like the BooWoop! on the door. Is this what tree frogs sound like? Or what we tourists would exclaim upon seeing them?

We had lunch at the Food Truck Fridays court held in the Phoenix Downtown Market on Friday afternoon. I appreciated the clever humor from Hey Joe’s Filipino food truck but most of all I loved their specialty drink: a whole young coconut that they served with the top cracked off and oversized straw.

We visited an exhibit at the ASU Art Museum titled Miracle Report. The gallery was filled with many screens of various sizes. Each piece included audio of interviews with people about a miracle they had experienced while the video showed only their hands. Hauntingly beautiful and startlingly expressive. I’d like to try this approach for capturing video during research interviews.

Also had the chance to visit Emerge: Redesigning the Future, an exhibit that followed the recent crossdisciplinary summit dedicated to design fiction and playing with the future. In this exhibit, you enter your name and a word on an iPad and then a phrase from the future appears on the screen in the bubble.

I have no idea why this onion was sitting on a mailbox. But it got me curious about how many stamps it would take to send an onion. It would probably depend upon weight, right? Would the USPS deliver an onion if it had the correct postage and an address on it?

This guy must really love hamburgers because this is not a uniform (as I initially presumed when I saw it). There were no logos or other elements on the front of the shirt. This made me wonder if there is any food item I love so much that I would wear a shirt of it like this one. Maybe kale. Or fresh young coconuts with a straw.

Last week I had the pleasure of visiting Lisbon and presenting at UX Lx.

I gave an updated version of “Well, We’ve Done All This Research, Now What?” where we did a brief observation of the area around the venue and then developed concepts that spoke to the needs we uncovered. Among the concepts the teams played with was a giant robotic sheep that would provide shade.

The slide deck:

Per Axbom took a series sketchnotes during the session and kindly posted all of them here.

I gave a short presentation on the final day of the conference, exploring the power of user research not only to uncover data that drives product development but to change the way an organization thinks about it’s customers and itself.

The slide deck:

Sketchnotes from LiveSketching.com, Per Axbom, and Francis Rowland.

Click to see larger original

(Side note: amusing to see the consistent use of the presenter caricature. The organizers of the conference may have contributed to this; in each attendee packet was a poster showing a funny if awkward scene with cartoon representations of all the different speakers, as well as a set of cards for one of the speakers. Attendees were supposed to trade cards until they got a complete set.)

Core77 has published my latest column, The Power of Bad Ideas

Bad ideas are not boring, meh proposals. Bad is not the absence of good. These ideas should go beyond provoking “That’s stupid!” to eliciting a much stronger response. Bad ideas might be immoral, dangerous to the user or bad for the business itself. In one session I led, a team proudly showed me their sketches of homeless people packed onto trains and shipped away from the downtown core they were trying to improve. At the time, I reacted to the general lack of humaneness in the idea and saw that as visceral proof point of how they were challenging boundaries. It wasn’t until much much later that I appreciated the horrific evocation of the Holocaust. In this writing, and perhaps in the reading, in the cold pixels of this piece, this feels grotesque. That’s because in reflecting here we are outside the environment of ideation. Within the context of the brainstorm, we have a “safe place” where exploring what’s possible without judgment is crucial.

Check out the full piece on Core77.

It’s one of those weeks where everyone comes back together after being away. Digging out of email, setting up meetings that have been on pause, and following up all those things that you pushed off several weeks ago, knowing there was impending travel.

• What happened at UX Lx? What happened at the Phoenix Design Summit? We’ll be scrambling to find an opportunity to catch each other up on our travels, eatings, networkings, and work. Look for some blog posts as we share some bits and pieces.
• It’s deliverable time. We’re putting the final touches on the findings from our gamer research and meeting with the team later this week to discuss the implications for their products.
• What’s up next? As one project wraps, another kajillion are in various states of emergence. We’re writing proposals, revisiting year-old proposals, meeting with new prospects, going through corporate vendor approval processes.
• We’ll be at the IXDA-SF event (“Designers with drinks”) later this week. Will you?

What we’re consuming: Game of Thrones, Phoenix Mountain Preserve, Ribadouro, Man or Muppet.

We’re back with another round of some curious, provocative, amusing, and frightening observations that come from our daily experiences as researchers and as consumers.

Our second guest post of Curating Consumption came out last week over at Johnny Holland. In case you missed it over there, you can sit back and relax and enjoy it right here on our blog! In our first digest (Curating Consumtpion #1) we featured images from our travels to Austin, New York City and Dublin. This month we are looking much closer to home and finding ponderous interactions and objects within a few miles (and sometimes feet) of our front doors.

My local cafe offers a small selection of lovely creams and lotions on the back of the toilet tank. I react thusly: “Ewwwww.” It’s one thing to put this in your home bathroom, or maybe in your office, where there’s a known and finite set of users. But this is a cafe along the highway. You don’t know who else has been using it, touching it, or not-washing-their-hands-and-touching-it! Or worse, I’ve seen some of the people that come in there and I do know who’s been touching it. Suffice to say that I do not want to be sharing cosmeceuticals with them! It’s the tragedy of the commons in the coffeeshop toilet. /SP

The fitting rooms in Old Navy have labelled hooks to assist you in categorizing your prospective purchases. It’s what we do when trying on clothes anyway, and while it’s not a complete solution (e.g., where’s the place to put the clothes you are already wearing?), there’s something charming about how it acknowledges your process. Also, those arrows bring a real dynamic energy to a static aspect of the task. Small details, but fun. /SP

There is not a lot of graffiti in the tiny town of Pacifica, CA where Portigal Consulting calls home. I passed this while walking from the office to the ocean one day and felt annoyed, but not because of the graffiti itself. I like to think I am an enlightened urbanite who appreciates the aesthetic enhancement, self-expression, and community color that street art affords. In this case, however, I was pissed off by the placement. See that ugly grey brick wall RIGHT BEHIND the fence? Yes, that’s the one; the unadorned, badly-in-need-of-anything-to-bring-it-to-life one. I can’t for the life of me figure out why the artist tagged the pretty white picket fence instead of the menacingly misfortunate wall. /TC

I spotted this sad scene on the sidewalk in front of our office. First I thought of the little girl who lost her shoe and would be upset, perhaps even scolded by her mom. And then I thought about the mother, recalling my own mothering moments of frustration realizing that my son or I had lost something of his along the way. And then I thought of the 6 word story penned by Hemingway, “For Sale: baby shoes, never worn.” And then I waxed anthropomorphically about the shoe and her point of view. Yes, that little shoe looks like a lonely lady; one who has lost her sole mate. /TC

The Portigal team is on the road and in the air this week. We have lots happening on the home front, stateside and abroad!

• Steve is already in Lisbon and gearing up for his sold-out workshop (as well as a short talk) for User Experience Lisbon.
• Tamara is digging into the results of a co-analysis session we hosted with our clients last week and preparing the final deliverable for our research with gamers.
• Tamara is heading to Phoenix later this week to facilitate for social good at the Phoenix Design Summit.
• We shared ours, will you share yours? We have launched the War Stories series and are now accepting your submissions about the not-so-glorious side of fieldwork!

What we are consuming: Risk!, Sagres, The Universal Traveller

, La Damiana

For a little Friday Fun, here’s Mike Birbiglia‘s new short film from This American Life LIVE (if you are in the US, Canada, or Australia, I highly encourage you to find a screening near you for this next Tuesday; truly a wonderful entertainment and storytelling experience).

In this short and gently comedic film, Birbiglia pokes fun at some the norms of interviewing (and being interviewed).

Innovations Like Instagram Are Tough for Large Companies [NYT] – Large companies try so many different ways to create subsets of their culture that is somehow more free. Ray Ozzie did it at Microsoft, through architecture and interior design. I do wonder how many leaders treat this like a cultural problem, though, and bring the appropriate solutions to bear.

Leica, Nikon, Canon, Pentax and Olympus didn’t build Instagram, either. Michael Hawley, who is on Kodak’s board, said the answer could be summed up in one word: culture. “It’s a little like asking why Hasbro didn’t do Farmville, or why McDonald’s didn’t start Whole Foods,” said Mr. Hawley. “Cultural patterns are pretty hard to escape once you get sucked into them. For instance, Apple and Google are diametrical opposites in so many ways, have all the skills, but neither of them did Instagram, either.” Neither could Facebook. If it could, it wouldn’t have paid $1 billion to acquire the small team of engineers and access to the program’s 30 million users. The challenge of creating something small and disruptive inside a large company is one that many face today.

Thou shalt not commit logical fallacies – A nice library of dark patterns for persuasion, manipulation, and bluster. Available in a printable poster, too.

A logical fallacy is usually what has happened when someone is wrong about something. It’s a flaw in reasoning. They’re like tricks or illusions of thought, and they’re often very sneakily used by politicians and the media to fool people. Don’t be fooled! This website and poster have been designed to help you identify and call out dodgy logic wherever it may raise its ugly, incoherent head. If you see someone committing a logical fallacy, link them to the relevant fallacy to school them in thinky awesomeness.

The Outsourced Life [NYT] – Arlie Hochschild with an insightful and slightly alarming perspective on the consequences of a service society. How does the increasing possibility for outsourcing (also: buying our way into something) change what we bring, expect, or get out of our lives?

The very ease with which we reach for market services may help prevent us from noticing the remarkable degree to which the market has come to dominate our very ideas about what can or should be for sale or rent, and who should be included in the dramatic cast – buyers, branders, sellers – that we imagine as part of our personal life. It may even prevent us from noticing how we devalue what we don’t or can’t buy. A prison cell upgrade can be purchased for $82 a day in Santa Ana, Calif., and for $8 solo drivers in Minneapolis can buy access to car pool lanes on public roadways. Earlier this year, officials at Santa Monica College attempted to allow students to buy spots in oversubscribed classes for $462 per course. Even more than what we wish for, the market alters how we wish. Wallet in hand, we focus in the market on the thing we buy. In the realm of services, this is an experience – the perfect wedding, the delicious “traditional” meal, the well-raised child, even the well-gestated baby.

As we outsource more of our private lives, we find it increasingly possible to outsource emotional attachment. A busy executive, for example, focuses on efficiency; his assistant tells me, “My boss outsources patience to me.” The wealthy employer of a household manager detaches herself from the act of writing personal Christmas-present labels. A love coach encourages clients to think of dating as “work,” and to be mindful of their R.O.I. – return on investment, of emotional energy, time and money. The grieving family member hires a Tombstone Butler to beautify a loved one’s burial site.

Snack makers’ “Red Caviar” Lay’s and “Mango-orange” Oreos appeal more to global tastes [Winnipeg Free Press] – Some possible acquisitions for my Museum of Foreign Groceries.

After noticing sales of Oreos were lagging in China during the summer, Kraft added a green tea ice cream flavour. The cookie combined a popular local flavour with the cooling imagery of ice cream. The green tea version sold well, and a year later, Kraft rolled out Oreos in flavours that are popular in Asians desserts – raspberry-and-blueberry and mango-and-orange…To get a better sense of what Russians like, PepsiCo employees travelled around the country to visit people in their homes and talk about what they eat day-to-day. That was a big task. Russia has nine time zones and spans 7,000 miles, with eating habits that vary by region. The findings were invaluable for executives. In the eastern part of the country, Pepsi found that fish is a big part of the diet. So it introduced “Crab” chips in 2006. It’s now the third most popular flavour in the country. A “Red Caviar” flavour does best in Moscow, where caviar is particularly popular. “Pickled Cucumber,” which piggybacks off of a traditional appetizer throughout Russia, was introduced last year and is already the fourth most popular flavour.

Last week I visited Mozilla’s beautiful, dog-friendly offices to talk with their user researchers and designers. They’ve just posted the video from my presentation of We’ve done all this research, now what?

. Note that the start is cut off, and it kicks in at 11:47.

Note: the slides are included in the video but for easier viewing check out a similar presentation here.

It’s sunburn weather this week (well, today at least), perfect for zipping from place to place, which is indeed what we are doing

• It’s a busy fieldwork week, as we are going into the homes of (mostly young, mostly male) gamers to see what they’re doing and get their reactions to a prototype.
• No sooner do we finish fieldwork than our clients come to our office at the end of this week to help untangle the data and identify the key takeaways
• I’m putting the final details together my sold-out workshop (as well as a short talk) for User Experience Lisbon next week.
• We’ve launched a new series devoted to fieldwork War Stories.
• What we’re consuming: Frittle, Aguirre, the Wrath of God, scopa (the game), Scopa (the restaurant).