Valerie’s War Story: Rank order

This story comes to us courtesy of Valerie Green, Research & Strategy Manager at Teague.

I was recently working on an air freshener project. It’s important to note at the onset that I live in Seattle, enjoy fresh air most of the year, and don’t favor perfumes or fragrances in my home. So it was already a bit of torture to go into three homes a day over the course of a week and smell all these strong, artificial fragrances. Most participants used multiple air fresheners in the home, and they would spray the air fresheners multiple times during the interviews. As the lead interviewer I would of course participate, sniffing the air appreciatively when they exclaimed how much they loved the scents.

The types of people who use air fresheners in their home like to create welcoming home environments, so most of the homes we visited were nicely kept up and relatively organized. Nancy’s (not her real name) home was a different story. We walked into a wall of stink. At first I wasn’t sure where it was coming from, but shortly after the interview started Nancy told me her three small dogs were indoor dogs (as if there is such a thing). In this case, it meant that they peed and pooped indoors. That’s when I noticed a pee pad in a corner, while other people on the interview noticed some poop indoors. I figured this would be a short interview.

The saddest thing is that Nancy, like the other participants, talked about wanting her home to smell good for herself and guests, and how much she loves air fresheners! It would have been incredibly awkward and inappropriate to say anything, so I kept my mouth shut and just nodded in affirmation…

Curating Consumption

More observations and stuff that Beth and Steve have assembled over the past few weeks.

Can’t get there from here
sorry
This is such a fundamental usability issue I have to think there’s something wrong with my iPad or the Kindle app. Which operation is not supported? Buying this book. That’s right…click on that inviting little link down there that says “Buy Now” and get this error. Okay, this is Amazon taking a swipe at Apple (“Mo way you’re getting 30% of our revenue for something on the Kindle!”) But I’m not sure the average user will get that. They’ve helpfully provided another link for me: “What? That Buy Now link that should take you to iTunes to purchase this book doesn’t work? Goodness! Well, how about you See details for this book in the Kindle Store!” Nope – no mas. That operation isn’t currently supported either. So two lovely, juicy links tempting me to buy this book with no way to act [Conceptual sidenote: This would be an ideal design for many vices if they could tempt you but never give you the ability to follow through…the beer that can’t be opened, or the hermetically sealed chocolate bar]. I imagine there’s a product team somewhere at Amazon scratching their heads wondering why sales aren’t tracking but see an astronomical number of clicks on their buy links.Hint: we users will keep clicking thinking we must be doing something wrong, thinking “surely both buy options aren’t dead ends”. When we realize that they are, we get frustrated and take our own stand, in this case simply not buying. /BT

Two is better than one?
soap
In nearly every bathroom I’ve been in (in the US at least) there are at least two soap dispensers – one in use and the other over to the side like yesterday’s newspaper. They’re in all shapes and sizes, usually one (like this one) is discreetly attached to the sink while the other is mounted proudly on the wall. I’m guessing it was aesthetics that sold the sleek little bar peeking from the counter top, I just wonder how long it took for the folks who had to crawl under the sink and refill it to put up a silent revolt – leaving people to pump furiously at one sink, then another then another, to no avail – before management broke down and put the one on the wall. /BT

Too soon or too late?
gang
Gangnam Style is the global sensation that ever your parents know about. I imagine the restaurant owners protest-too-much denial of cashing in on a (no doubt fleeting) trend by pointing to the district in Seoul over the song. But then why is the clucky poultry mascot doing such a distinctive little dance?

Update (June 2013) – Church’s Chicken in Canada is doing something similar (thanks, Mom!)!
/SP

The remote control that gives you a lecture in virtue
patience
In a hotel in Melbourne, the staff have clearly become tired of people complaining. Sure it’s partly about delayed gratification but it’s also a well-understood usability problem when feedback is slower than we expect. If the elevator call light doesn’t go on, you’re going to hit it again. But the warm-up for hotel televisions is its own flavor of usability hell. Will the set turn on? Will an LED change color? And how quickly? Apparently this particular TV set is so far off of expectations than the solution was a lovely sticker appealing to your sense of decency. Whatever, that’s a multiple of 8 seconds I’ll never get back again. /SP

ChittahChattah Quickies

What It’s Like to Experience New Technology After 25 Years in Jail [Gizmodo] – From a Quora thread to a Gizmodo post (and there may be a book deal happening?) here’s a real edge-case user type, someone with almost no exposure to current technology.

Prior to my release from prison, I gave considerable thought to a technology strategy. My wife was used to using Microsoft products, but everything I’d read indicated that Apple products offered a much quicker learning curve. On the day she picked me up she handed me an iPhone 4S. During my first week of liberty, we purchased a MacBook Pro and iMac desktop system. I hoped they would all work seamlessly together. But since my wife wasn’t as comfortable with the Apple products, she insisted that I load them all up with Microsoft products so she could rescue me when I had problems. I’ve had a lot of problems coming up to speed with simple tasks like email, or synching all of my computers together. I’ve also had a problem remembering all of the passwords she assigned to me. I keep arguing that we should use only one password, but that only brings forth her arguments on the dangers of identity theft. Since I met many men in prison who served time for identity theft, I trust that my wife has a point.

The Improbable is the New Normal [The Technium] – What are the consequences of spectacle fatigue (and I don’t mean your eyes and nose feeling sore)? And what does that mean for those who intend to entertain us (say, film and television) with more traditional content? (via Kottke)

The internets are also brimming with improbable feats of performance — someone who can run up a side of a building, or slide down suburban roof tops, or stack up cups faster than you can blink. Not just humans, but pets open doors, ride scooters, and paint pictures. The improbable also includes extraordinary levels of super human achievements: people doing astonishing memory tasks, or imitating all the accents of the world. In these extreme feats we see the super in humans.

Every minute a new impossible thing is uploaded to the internet and that improbable event becomes just one of hundreds of extraordinary events that we’ll see or hear about today. The internet is like a lens which focuses the extraordinary into a beam, and that beam has become our illumination. It compresses the unlikely into a small viewable band of everyday-ness. As long as we are online – which is almost all day many days — we are illuminated by this compressed extraordinariness. It is the new normal.

To the uninformed, the increased prevalence of improbable events will make it easier to believe in impossible things. A steady diet of coincidences makes it easy to believe they are more than just coincidences, right? But to the informed, a slew of improbably events make it clear that the unlikely sequence, the outlier, the black swan event, must be part of the story.

Overthinking It subjects the popular culture to a level of scrutiny it probably doesn’t deserve – There’s a lot of things being overthought on the site. This example is one of at least two posts (first, and second) where Law and Order episodes were put into a database and then analyzed and analyzed.

Over the entire run of the show, more than a third of all the episodes ended in Guilty verdicts, while another third ended in plea bargains. 80% of episodes ended in solid wins: either Guilty verdicts, plea bargains, or implied victories. That’s not too shabby, considering that the actual NYPD has a homicide clearance rate of about 50%. (Although you have to figure Law & Order isn’t meant to represent every case these detectives investigated; in 20 seasons, I don’t think there was a single murder that didn’t result in an arrest.)

(UPDATE 12/10/12: One of the commenters on Reddit has pointed out that the “clearance rate” has nothing to do with convictions, only arrests. In that case, Law & Order’s clearance rate would be nearly 100%, since even in the rare episodes without a trial somebody usually gets arrested. I guess I’d know this stuff if I had watched The Wire.)

The Fake Shows from Arrested Development are Now Listed on Netflix [Paste] – I love seeing fake products and brands treated like real ones. Reminds me of the in-production Newsreaders, a fake news magazine TV show that originally aired as a special episode of the parody Childrens Hospital (which also had fake promos for NTSF:SD:SUV::

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, leading to that becoming a real show as well.

Next spring, Netflix will premiere the highly anticipated and currently in-production fourth season of Arrested Development. Along with the rights to the show come the rights to all of the shows within the show, and to tide fans over until next spring Netflix has featured fake listings of Scandalmakers, Wrench, Boyfights and more. There is no actual footage to watch-the links just take you the Arrested Development season one page- but it’s pretty funny seeing the summaries and poster photos listed on Netflix like they belong to actual shows. Also listed are Les Cousins Dangereux, Girls with Low Self-Esteem: Newport Beach, Families with Low Self-Esteem and Mock Trial with J. Reinhold.

Ryan’s War Story: Enthusiasticus Interruptus

UX Reseacher Ryan DeGorter relates a familiar uncomfortable scenario, finding himself in the field with a colleague who isn’t quite on board with the whole listening thing.

Our UX Research team created a program called “Coffee with Customers” where we conducted interview sessions with our customers over a hot brew. It not only allowed us to take a step back from the daily grind, but gave the chance for others in the organization to be involved in the process. With this particular coffee and research session, I took along a product manager “Bob”.

Prior to the coffee session, I walked Bob through the interview style, and provided him a rough sketch of how the interview would flow. Bob was particularly interested in gaining insight on how people use social applications, so I worked those into the discussion guide. The research session started at 10am, so I picked Bob up at 9am to give ample time for one last review with Bob. I explained that I would like to be the one to lead the interview in order to maintain flow of the discussion. However, if he had a question to ask, he should try to remember to start the question with Who, What, Why, How or When.

It was a wintery day and Bob and I arrived at the coffee shop shortly before 10am. It was quite crowded as we did an initial scan for the participant “Kevin”. A few minutes later Kevin arrived. During introductions it was clear Kevin was a bit tentative about the session. When we were ordering coffee and muffins, it was difficult to start a conversation with him. Nevertheless, we found a table where we could sip our coffee and chat. Since Kevin was clearly nervous, I spent a little longer making small talk in hopes of trying to remove the awkwardness. We chatted about the weather, and how Waterloo [Ontario] never seems to get a proper winter anymore. Before long, we had a stronger rapport with Kevin, so we dove right into the interview.

I started with questions like “Where did you buy your smart phone?” and “What was your thought process for choosing that one?” Kevin continued to open up and was providing us good detailed information. He gave us very clear stories about why he chose this particular phone, what he enjoys about it as well as points of frustrations. All this time my partner Bob was sipping on his slightly cooler coffee and taking it all in without writing any notes. It was as if this was his normal daily routine and this interview was like every other research session he has done before.

As we delved deeper into Kevin’s usage patterns, we moved on to the topic of social applications. I asked Kevin to walk us through why he uses Facebook and Twitter and asked him to show us how he did this on his smart phone. Bob shuffled his chair closer to Kevin so he too could observe Kevin’s actions. Kevin confidently swiped through the Twitter application, explaining his rationale for following certain friends. At this point there was a sudden interruption which caught both Kevin and me by surprise. Bob leaned in even closer to the device and pointed to the screen as if it was his own phone. “Do you do it like this?” Bob asked “Um…I don’t think so.” Kevin replied hesitantly. Bob then suddenly grabs his pen, hunches over the table, and with both arms on the desk, furiously writes on a piece of paper, acting as if he needed to catch every word that was coming from Kevin’s lips. I felt like everything started going to go in hyper speed as I was no longer the pilot of this interview. I could not make out what Bob was actually writing, but he obviously had some specific answers that needed to write down personally. I tried to ease the tension Bob’s action had created, saying “That’s great that you use the application that way, what else do you do on this phone?” I tried to convey to Kevin that he was not being tested and that we instead were just seeking inspiration and understanding. Although I tried to move on, Bob interrupted again and asked Kevin to navigate to another area of the application, asking “Do you do this?” type of questions while he clearly had specific answers he was looking for. This went on for another few minutes, despite my efforts to regain control of the interview by trying to rephrase Bob’s questions in a more open manner. My efforts were in vain and I could see Kevin was shutting down and resorting to Yes and No answers. I needed to act and act quickly. “It looks like we need some refills. Why don’t we take a short break?” I said in a desperate hope to try and free Kevin from Bob’s interrogation. I was lucky that Kevin needed to use the washroom, so I took the opportunity to speak to Bob in the coffee line. I reminded him that we had an audio device so we did not have to write down any notes. I also addressed his interview style. I politely stated that I will be asking the questions during the remainder of the session while making sure to address those items that he provided me with in the discussion guide. Bob took my concerns to heart and allowed me to complete the interview without interrupting. We never fully gained the openness back from Kevin, but overall, it was an inspiring session for Bob and me. As we shook Kevin’s hand goodbye, I made a mental note thinking “This is why those UX books encourage you to ask questions instead of your stakeholders.”

In the field you always have to be on your feet. A single participant can be tricky as you try and figure out their personality and what will help them feel comfortable enough to openly talk to you. Additionally, your colleague may also become too eager and sidetrack the session in order to get their questions answered, despite being told how they should approach the participant. When things go awry, you need to be able to stay calm and get the interview back on track. It was great that Bob realized his mistake during the break and I will not let this experience prevent future colleagues to accompany me during a session. However, I will definitely spend more time explaining to my colleague the importance of rapport and emphasizing the proper technique on how to ask participants questions so as not to overwhelm them.

Jen’s War Story: Trust your gut, it can save your life!

Jen Iudice is a Senior Design Researcher with Teague. Here is her story about the road not taken.

Having done ethnographic research for nearly 20 years, I’ve definitely seen it all in the field. Fortunately, that includes coming across some very interesting and enthusiastic participants. On occasion however, there are times when the recruiter misses the boat, things slip through the cracks, and wham bam, you are in a painfully uncomfortable (or in rare cases) a dangerous situation. Hence the challenge of screening: striking a balance between actually screening participants while trying not to lead them. As researchers we are aware of the occasional duds who sneak their way into a study in order to make a buck! This is one of those stories.

Recently, I was charged to do some field research for a client about how people use their personal data; a topic that covered a massive amount of sub topics, and could apply to almost anyone. The screener was carefully developed with the client’s input, and the recruit was filled with a great spectrum of participants. Good so far.

The client was very motivated to participate in the research, which is almost always a positive. However, on this particular occasion my colleague and I were ultimately relieved that he could not make it to this interview!

When we arrived at the location, we noticed an old, run down high-rise building with a bail bondsman conveniently located on the bottom floor. There were several “tenants” taking leisurely “naps” in front of the doorway to greet us. At that moment I felt a terrible sinking feeling in my stomach. My colleague half joking/half seriously said, “I don’t want to go in there Jen…I don’t care if he uses Mint.com!”

As we drove around the building several times I contemplated: Am I being too judgmental? Could this really be a well-qualified participant that I am simply not willing to accept because of the sketchy appearance of his place of residence? Can we risk entering this building with all of our expensive electronic/video equipment?

My colleague and I decided not to risk ignoring the feeling in our guts, and phoned to cancel the interview.

When the participant answered the phone he sounded very strange and out of sorts. I let him know that we would still pay him for his time, but we could not make it to the interview (translation: we are afraid to come into your building!). He then explained that he had just been robbed at gunpoint in his apartment, and that it was a good thing we did not come over! This became even more concerning when we realized that you could not enter this building without going through a security check-in at the front desk (this was another tip-off that we should not go in!). This event would mean either the security precautions were a joke, or that someone that lives in the building had robbed him! Needless to say, I did not ask any details, and he continued to talk to me about how distraught he was. I did my best to try and console the man and wished him luck with his situation. AWKWARD!

It boggles my mind to think about what could have happened if we had followed through with this interview! As one could imagine, I “verbalized my concerns” to the recruiter (i.e., I gave them an earful!), but moving forward, I will always map out my in-home interviews and will always make sure I have a colleague with me on every interview…just to be safe!

Be careful out there, everyone. Always be aware of your surroundings. If it doesn’t feel right, it probably isn’t!

Prasad’s War Story: Skin in the game

Prasad Kantamneni is a Silicon Valley transplant in rural Andhra Pradesh. He lives at the intersection of politics, design, social work, and entrepreneurship.

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I was visiting an informant’s home with a couple of colleagues to observe her trying to find information on the Internet.

Things were great – until she opened the door. The first thing we noticed was that the carpet had a lot of pink confetti on it. The confetti seemed to be everywhere. Then things turned scary when we realized that the confetti was skin — lots of it! The informant had shed most of her outer layer of skin.

At this point, all of us were worried that we would catch something. I knew my colleagues did not want to continue with the visit, but I didn’t want to be disrespectful by cancelling the visit without a valid reason. So I made the call to continue.

To give my colleagues an out, I asked them to record the interview — which gave them an excuse to keep standing. I then proceeded to ask her about the kinds of information she looked for on-line. She mentioned that, among other things, she sometimes researched her medical condition. At which point I asked her to do what she would normally do when researching the condition. As she searched for the information, all of us were equally involved, trying to read if the disease was communicable!

Once we realized that the disease was not communicable, we were able to get past our mental block and proceed with the interview.

This is one visit none of us were likely to forget any time soon.

This Week @ Portigal

Hello Monday and hello all. We’re back into the swing of things; one of my favorite tweets last week was someone saying it was the longest 3-day week ever. So true for us as well. Anyway, here’s what we’ve got happening:

  • We’ve been closely reading a bunch of transcripts and are spending a full day and a half this week with visiting clients to sort through the fieldwork stories and pull out the bigger themes and patterns. I’m pretty excited about some of the ideas that the transcripts prompted for me just on my own, so no doubt once we get into the room some interesting things will happen.
  • We just published Daria’s War Story – an epic one – and there should be one more each day for the rest of the week or so.
  • In the community this week is Cyd Harell’s talk on Fearless Mobile Research. I’ll be there. Will you?
  • Ten years gone: From January 2003 – Steve’s sci-fi detective fiction from the 80s, Flasher the Clown.
  • What we’re consuming: This Is My Kingdom, chicken and waffles (for breakfast!), Last Train Home, Gang Nam Chicken.
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Daria’s War Story: Human Thresholds

Here’s a story about a very challenging participant, from Daria Loi who works as UX Innovation Manager at Intel.

About five years ago a colleague and I traveled to Sweden, Indonesia and PRC for a study of storage practices in homes. We were particularly interested in observing everyday activities related to the “stuff” one owns, like clustering, archiving, organizing, disposing, sharing, holding, recycling and so on. The goal was to gather useful insights from the analog world to better understand how people might deal with data in the digital one.

In each city we recruited a number of participants to be interviewed twice and to complete a cultural probe during the week between the interviews. The first interview (about 3 hours) started by focusing on baseline data for the first 60-90 minutes, and then shifted to a home tour in which we would go room by room, observing the environment and asking questions arising from what we noticed or from what the participant indicated during the baseline interview. During this part of the first interview we would often find ourselves opening drawers, cupboards, wardrobes and the like, with participants’ permission of course.

There is nothing more fascinating than seeing what people do with their stuff. To some extent you see yourself and your own behaviors in action, and in other cases you have to be prepared to find the most obscure things in those drawers – so obscure than even their owners are perplexed when they rediscover them!

I have fond memories of a young and bright Swedish woman laughing with puzzled surprise when she discovered the enormous amount of candles she managed to accumulate and that all those candles were in the same drawer as a flyswatter she did not recall owning. I still giggle when I think of a beautiful Indonesian family taking us in their storage room, to discover they had 6-7 identical broken appliances. I still remember the puzzlement of the husband, trying to work out how on earth that accumulation happened. And again, I always smile with affection and admiration when I think of a Chinese painter and his lovely wife showing us their feng-shui based order of things.

During this quite long study (a bit more than two weeks in the field for each country, long for corporate research) one of many adventures is about a Chengdu-based participant, who my anthropologist colleague has since always referred to as “the interviewee from hell.”

It all starts in the morning at 9 am; the first interview for that day. We ring the bell of an apartment, but no response. After a few minutes we try again, but still nothing. We start feeling edgy as we do not want to be culturally inappropriate or pushy. Yet suddenly the door opens to reveal a young pajama-covered woman with puffy eyes who is evidently just out of bed.

The young lady, which here will remain of course unnamed, looks at us evidently annoyed, flashing “how dare you to wake me up” eyes, and asks us what we want. The translator explains we are there for the interview and she tells us she’s pretty sure we are one day early.

My colleague and I begin thinking of ways to accommodate her interview another day but the participant let us in – even though we fear this is not the best premise for the best interview.

After the usual preambles and consent form sign-offs, we set up our video gear and proceed with the first part of the interview. I should have immediately realized something was off when I saw the participant clutching to her mobile phone with great intimacy – the glued-on-my-body type of intimacy. But no, her behavior did not immediately ring the “this is going to be a disaster” bell and I let my colleague start with the interview, while I start my picture/video taking activity.

There is something rather cool about framing another human being through a camera. You observe little details even more deeply. And now, all the little details immediately ring the infamous “this is

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going to be a disaster interview” bell. For the rest of the interview the following occurs over and over again:

  1. Colleague asks a question while participant checks her phone (text, emails, internet)
  2. Participant responds with “yes”, “no” and “hmm-I think so” type of answers
  3. Colleague’s face changes color into a subtle pink tending to a gentle red
  4. Participant continues checking her phone, rarely looking up or even acknowledging someone is asking her questions
  5. Another round of question and yes/no answers follows
  6. Colleague face increasingly changes shades till she looks like a pepper

This loop goes on and on as I take pictures of-er-participant checking her phone, while my colleague is about to expel her bile on the carpet in front of her. After a while we try to send a subliminal message by asking whether she would prefer to meet another time since she seems busy (read: distracted and totally unengaged). The young lady looks at us (finally!) and says “No, it’s fine. Let’s do it now” (read: this is tedious already, I am already upset you interrupted my beauty sleep, so let’s get over and done with it).

So…we go on. After a while as this situation continues I start having the giggles. I typically try to see the best in any situation so I find myself firstly intrigued by how limitless this somewhat dysfunctional situation is, then amazed by how upset my usually calm and controlled colleague can get. Eventually I was tempted to suggest we refocus the interview on her mobile phone usage, since that is evidently her passion.

My thinking was to make the best of the time, opportunistically refocus the interview to a totally different topic even if not helping our project. I wanted to use our time to learn something useful instead of pushing a cart into an evidently void-of-usefulness corner. Ultimately we’d have some use for data on mobile phone attraction, right?

Anyway, the rest of the interview continues on the same lines, with the exception of the home tour part, where my pictures are not of a user handling her phone while on a couch, but those of shoulders hunched on a phone. During the tour, the verbal part of the interview shifts from yes/no answers to a number of grunts and monosyllables. The red pepper is teary at this stage (or maybe it’s all that eye rolling that produces those tears?)

After three hours we finally leave. As the door closes I seriously think my colleague will either burst into tears, have a meltdown or light the apartment building on fire. She instead keeps her cool, aside from a few colorful words that I won’t put in writing.

But the fun part is not yet over, because of course after a week we have a second interview scheduled!

The second interview is definitely much more colorful: instead of taking pictures of a participant and her phone, I manage to take pictures of serious multitasking in action: send texts and check your social network on the phone with the left hand while checking the stock exchange on the laptop with the right hand. And do not forget the yes/no/grunt answers and minimal level of auditory attention paid to my frustrated colleague.

If now you were to ask me: what did you learn from this participant, Daria? I will tell you: lots.

Yet the real question is: did I learn anything useful for our project? Not a thing.

Regardless, she gave me a good story to share, I will never forget her and I seriously learned a great deal about human thresholds.

This Week @ Portigal

Happy 2013 to everyone! It’s Wednesday, back to work for a short week after a long break. Chilly and sunny outside, foggy inside (well, inside my head at least, as I fight off the last bits of a holiday cold).

  • We’ve taken a set of fieldwork transcripts and divided them up between ourselves and our client team in preparation for an extensive synthesis workshop next week.
  • Proposals! We’re working with a number of different organizations to lay out a range of interesting engagements for the next few months.
  • I turned in my latest book manuscript before I took off for holidays; am waiting to hear from the editorial team about next steps but I know we’re making serious headway towards actual publication. More details when I have them.
  • Ten years gone: From January 2003 – clown names, streaming audio of porn music, exotic meats.
  • What we’re consuming: crab, Frequency and Volume, ramen, Weird Al and Bill Plympton.
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Portigal year in review, 2012

Lots of emotions as the year winds down, with another one waiting just around the corner. Here’s some of what went down this past year.

Journey through the past: 2011, 2010, 2009 and 2008.

Series

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