Interviewing Users reviewed in QRCA Views Magazine

interviewing-users

Interviewing Users is now available. Get your copy here!

George Sloan has reviewed Interviewing Users in QRCA (Qualitative Research Consultants Association) Views Magazine. You can see the entire issue of the magazine here or read the review as a PDF here.

From an experienced researcher’s point of view, Interviewing Users is confirmation of the skills you have developed over the years, written from a research professional’s point of view. From a corporate researcher’s point of view, this book is strong armament to bring the design team into the research process with actual users, rather than thinking that they (as product users themselves) know all the issues involved.

This Week @ Portigal

Howdy, there, Monday!

  • This week is heads down wrapping up this recent project. I’ve read through most of the transcripts and have some ideas of emerging patterns and what those mean for the client’s strategic opportunity. Over the course of the next few days I’ll do the last transcript and start collating and synthesizing what I’ve heard, and then put that into a document. We’ll review a draft on Thursday to make sure that we’re on the same page.
  • I’m trying to set the tone for myself going heads down, I’ve taken some professional events (a webinar, a book launch party) off my calendar to make sure I focus. Also hoping to step back from social media a bit as well.
  • Thanks to Chris Poteet for his new review of Interviewing Users on Amazon.
  • Next week I’ll be teaching Interviewing Users: How To Uncover Compelling Insights at UX Week in San Francisco.
  • Ten years gone: From August 2003 – Mini Kiss, Olsen Twins Fight Plaque, Towel Amnesty Day.
  • What we’re consuming: Schmidt’s, The Decalogue, Alejandro Escovedo, The Dictator.

John’s War Story: An Ethnographic Encounter with Occupy Wall Street

This story (told live at our New York book launch party) comes from John Payne of Moment Design.

“Mic Check, Mic Check!” he said with some authority as he jumped up on the planter. “Mic Check, Mic Check!” The crowd quickly repeated. “Security team needed near the information tent,” he continued. The crowd again repeated. “This is an emergency!” he added a bit more emphatically. This time when the crowd repeated they paid a bit more attention to the words they were saying. At that moment, I realized that I had just brought 25 people to one of the unstable locations in Manhattan, and none of them had signed a waiver.

In the fall of 2011, I was asked by the IxDA to give a series of workshops on ethnography and its relationship to design. By the time we had settled on an agenda and a date, the Occupy Wall Street movement had emerged, and their occupation of Zucotti Park was in full swing. It was a risky choice of research site, but what’s an ethnographer to do? We were off to Zucotti Park, or as the occupiers had renamed it, Liberty Square

Prior to our arrival in the park that morning, I had led the group through some background-key principles for participant observation, selected methods we were to try out together-and divided them into small working groups. It had been a quick preparation, but I was certain once we arrived, we’d have a once-in-a-lifetime observational experience. What I hadn’t fully considered was the possibility of imminent danger. We had just split up into teams… and that’s when the Mic Check happened.

The incident that spawned the call for security was an altercation in front of a brightly decorated tent on the north side of the park. The teepee-like structure was wrapped in a blue tarp with panels of silver heat reflective material. It was one of the more flamboyantly decorated tents, flying several flags and calling lots of attention from passersby.The occupant, an older man, had recently moved his tent partially into in a flowerbed because of the overcrowding and lack of space. As one of the few remaining open patches of ground, flowerbeds had been off limits until now.

Another man, from the south side of the park, was violently removing the teepee from the flowerbed when security arrived. Luckily, the quick intervention of the volunteer security force cooled the situation down. The incident ended shortly after it had begun with no injuries to anyone, my students included. Once I had checked that everyone was safe, my ethnographer’s instincts overcame my fear and I approached the teepee’s occupant. His name was David. He had been in the park since September 17th, day one of the occupation. I had found my respondent. He was visibly shaken, but as we spoke he let me in on a perspective that most non-occupiers would never be exposed to.

What this experience taught me is twofold: 1) Anticipate the unexpected: We weren’t sure what we would find in Zucotti Park that day, but being open to the moment gave us a glimpse of something rare-a very human perspective that stood in contrast to the stereotype that OWS had become in the media. And 2) Take advantage of your opportunities: In our case it was the last such opportunity we would get. Our visit took place on November 12th. The occupiers were evicted two days later.

For more of what John learned from his visit, check out his blog post about their time with OWS.

Out and About: Steve in Portland/San Diego/Denver

Last week I hit three cities, doing workshops and fieldwork; in hotel rooms, airports, homes, restaurants and the like. Here are some of my photos from a very busy trip.

help
Hotel restaurant point-of-sale user interface. So many amazingly awful things here. The help

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button is labeled “HELP!!!!!”; Cobb Salad (I’m sorry, Fiesta Cobb) is $12.00?

raisins
Without raisins? Now with extra raisins!

kiosk
There used to be a baggage kiosk. Now there’s just a sign.

dancing
I found Jonathan Borofsky’s “The Dancers” in downtown Denver to be vaguely unsettling.

wall
Controls removed for your convenience.

Steve interviewed in UX Matters

uxmatters

UXmatters has just published their interview with me

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. Here’s a snippet; please see the whole thing here.

Jeff: Someone reading the unassuming title Interviewing Users might at first think that you’ve written an impersonal reference book. While there are sample documents and practical tips aplenty, there are also what are almost philosophical passages that refer to the self-control and mindfulness that a successful interviewer must cultivate. For example, you explain how to accept awkward situations and “check your world view at the door.” Do you feel that the many years you’ve spent practicing these skills professionally have bled into your interactions away from work?

Steve: Your question makes me happy. I think that was something I could bring to the book that might take it beyond a catalog of tips and tricks. The work that I’ve done and the opportunity that I’ve had to reflect on it over many years has given me a richer perspective. And you’re right, it comes down to a lot of fundamentals about who we are and how we deal with other people. I don’t mean that one can literally replicate the interviewer persona in every context-and to an introvert like I am, that would be a horrible idea-but what you’re saying is right on. My work has given me a lot of tools with which I can look at myself in other kinds of settings-both in social settings and in other kinds of professional settings. That’s obviously not the thrust of the book, but it’s there for the taking if you want to reflect a little bit on who you are, how you interact, and how that can inform your design work, your creative work, and so on.

This Week @ Portigal

Last week was fieldwork, hotels, restaurants, airports, rental cars, conference rooms, facilitation, teaching and much much more. I’m glad to be home!

  • But later today I’m on a plane again, heading off for a multi-event day with clients where we’ll have stakeholders debrief from their observational research homework, share some of what we heard in the field last week, set up an interactive exercise with participants who are coming in to meet with us, and then debrief. All before dashing back to the airport to come home, just over 24 hours later.
  • Meanwhile, I’m working with another organization to nail down the best approach for a new project, balancing what will give us the amount of insight we need with an approach that will engage their design team. I’m surprised at some of the constraints but hopeful we’ll find something that strikes the right balance. Last week I said here that I was pretty sure I knew what the program would look like. Guess not!
  • I will be joining UX Book Club DC by Skype this Wednesday for a discussion of Interviewing Users.
  • I will be at Twitter (in person) on Thursday for a Fireside Chat.
  • Thanks to Amber DeRosa for her new review of Interviewing Users on Amazon. You should post yours!
  • Look for a new War Story later this week.
  • Ten years gone: From August 2003 – Self-reporting meets TMI, Tokyo Bob Dylan, The identity of Internet Guy.
  • What we’re consuming: The Bridge, dinner at a Lexus dealership, Zoomies, Root Down, Children’s Hospital Season 3.

Interviewing Users: Link Roundup!

interviewing-users

Interviewing Users is now available. Get your copy here!

It’s been three months since Interviewing Users came out! Below is a roundup of links to various bits connected with the book. I’ll republish this regularly with accumulated updates.

The Book

Reviews

Interviews

Presentations

Other

This Week @ Portigal

This week is a three-city week (and I’m not counting home!)

  • Today I’m in the Pacific Northwest as part of a full-day professional development retreat for designers, marketers and others. Tonight I’ll fly to Southern California for a second session with another part of the organization.
  • On Wednesday, I head over to another organization nearby, to meet with stakeholders and try to uncover their competing – and not previously articulated – visions for an area of technology and user experience development.
  • As soon as that meeting is over, that team is heading to the airport to fly to Denver. We’re in Denver doing fieldwork through Saturday, when we’ll all return to our homes.
  • I’ve been having some really interesting conversations about our next piece of work. It never pays to count chickens etc. etc. but I’ve got an idea what we’ll end up doing and it looks really exciting.
  • UX Booth has published a two-part conversation I had with Maish Nichani of Pebble Road. In Part 1, Maish interviews me. In Part 2, I interview Maish.
  • I was interviewed by Joe Dager for his Business 901 podcast.
  • Ten years gone: From July 2003 – End times, Clickety-click.
  • What we’re consuming: Electric 13, Tasty n Sons.

Series

About Steve