Interviewing Users reviewed in QRCA Views Magazine
Interviewing Users is now available. Get your copy here!
George Sloan has reviewed Interviewing Users in QRCA (Qualitative Research Consultants Association) Views Magazine. You can see the entire issue of the magazine here or read the review as a PDF here.
From an experienced researcher’s point of view, Interviewing Users is confirmation of the skills you have developed over the years, written from a research professional’s point of view. From a corporate researcher’s point of view, this book is strong armament to bring the design team into the research process with actual users, rather than thinking that they (as product users themselves) know all the issues involved.